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Welcome to the Streaming Lawyer!

 

Mitch Jackson aka The Streaming Lawyer

Mitch Jackson is an early adopter of livestreaming and has spoken at the New York, San Francisco, Los Angles Periscope Summits (Summit.live), and Social Media Day San Diego. He’s been profiled at INC.com and shared marketing tips from the stage at the 2017 Tony Robbin’s Business Mastery Event in Las Vegas to an audience of 2,000.

Continue reading “Welcome to the Streaming Lawyer!”

Social Media is Like Racing Fuel for Lawyers

Most of you know I grew up riding and racing motocross. Up until a few years ago, you could find old #28 down at the Southern California tracks riding with friends and racing in the 40 and over Vet Series on weekends.

Turning laps, negotiating whoops, and clearing the jumps were things we enjoyed doing each week. Those of us who sprang for the more expensive high octane VP racing fuel enjoyed the additional snap and performance the fuel added to our weekend efforts and racing results.

Similar to what I experienced on the motocross track, I’ve noticed that adding social media to my law firm’s marketing efforts is a lot like adding high-performance racing fuel to our branding efforts. Things happen much faster.

What I’ve also noticed about adding social media to the legal profession is that with this extra power comes new responsibilities (or opportunities if you’re a glass-half-full kind of guy or gal). Just like we paid attention to, and took advantage of, the extra horsepower our racing fuel provided during races, law firms using social media also need to get ready for the new volume of emails, direct messages, and other incoming engagements that will come flying their way.

When you tap into the power of social media, you’re riding on a brand new track. Everything’s faster, the whoops are deeper, and the jumps are longer. At the same time, the potential rewards are also much greater!

In our LegalMinds Mastermind community, we show everyone how to add this new digital racing fuel to their daily business development efforts. We help our community create a powerful digital top-of-mind awareness that with a bit of knowledge, practice and time, enables them to expand their brand from local to global.

When you’re ready to raise the bar and take things to the next level, step away from the spectators in the stands and join us over at the stating gate at LegalMinds (not just for lawyers). I think you’ll quickly discover the power of social media and what all the excitement is about in this close-knit global mastermind community.

 


Related: I’ll be speaking more about these “social media racing skills” at the upcoming Maximum Lawyer Conference in St. Louis Missouri May 17-18th. Get in the game and join us!

Time, Attention and UX. How To Attract New Customers and Keep Them Happy!

In today’s world, the average attention span is about 9 seconds, the same attention span as a Goldfish.

If you’re not immediately capturing the attention of your audience, they will tap, swipe, and go someplace else.

At the same time, consumer expectations have never been higher. If you’re smart and good enough to capture your audience’s attention, then you must immediately provide value and an exemplary client experience (UX), or once again, they will tap, swipe and go on to the next service provider.

It’s a two-step process. One without the other isn’t going to work.

Using the right business building tools like social media and digital are important to your success. What I believe is ten times more important is creating a legendary UX while doing so.

My friend, Brian Solis, wrote about this critically important concept in two books, “WTF?: What’s the Future of Business?: Changing the Way Businesses Create Experiences” and “X: The Experience When Business Meets Design.” Both of Brian’s books have been instrumental in the UX we provide at the firm, my mastermind, and in several other of our businesses. If you haven’t read these two books, I suggest you get them today and dive in!

The next time you share content on social media and digital, think about the two steps I mentioned above. Ask yourself these three questions:

1. Am I capturing the attention of my audience?

2. Am I keeping that attention with a positive UX?

3. How easy is it for my audience to read, listen to, and watch, the content I’m posting?

My Interview on The Lawyerist #Podcast Titled “Augmented Reality in the Courtroom”

I really enjoyed this conversation which revolved around “Augmented Reality in the Courtroom” with Sam Glover of the popular Lawyerist #Podcast. We focused on the topics of Virtual Reality #VR, Augmented Reality #AR, Mixed Reality #MR and Artificial Intelligence #AI. Sam and I also chatted about how sensory and voice devices will compliment the above.

Please click here to give this new episode a listen and also make sure to watch the included related links and videos (Professor David Eagleman’s TED Talk is pretty amazing). If you like what you hear, please share! BTW, my portion of the interview begins at around the 9:10 mark.

Someone Is Using Your Profile Picture, Bio, and Content On Social Media. What Can You Do About It?

Earlier today a good friend, Professor Niklas Myhr aka “The Social Media Professor” of Chapman University, reached out to me about his social media profile picture, bio, and content, being used to impersonate him. He was looking for thoughts, ideas and legal solutions to help fix the problem (because this is a problem we all face, Professor Myhr gave me permission to use his name in this post).

I don’t think Professor Myhr (follow him on Twitter) is very happy about his identity being used by someone else. I say this with confidence because I know exactly how he feels. Over the years, my profile picture and bio have also been used by scammers to misrepresent who they are. Because this is a problem that seems to be getting worse, I’m sharing a few legal tips you can use if this happens to you.

Before I go forward, please understand that while I am a really good (and very humble) California lawyer, I’m not your lawyer. No legal advice is being given in this post. What I am trying to do is share concepts, approaches, and resources you can use to protect yourself.

General

Social media profile theft (SMPT) comes in all shapes and sizes. For purposes of this post, I will be referring to two types of SMPT which include:

(1) recreational SMPT and

(2) criminal SMPT.

Recreational SMPT usually involves people who are bored and seeking attention. Some are nasty individuals using online anonymity to disrupt other people’s lives. They show up, set up their SMPT and see what happens.

Criminal SMPT uses the same approaches to defraud and commit crimes. They are trying to scam money from unsuspecting victims or establish relationships using false facts and fraud.

Regardless of the motives of criminal SMPT, the perpetrators are cruel, hateful and usually exhibit an intent to destroying reputations, businesses and promote a criminal enterprise.

Both kinds of SMPT can be slowed down and often completely stopped using these approaches and techniques.

Continue reading “Someone Is Using Your Profile Picture, Bio, and Content On Social Media. What Can You Do About It?”

Super Bowl Sunday: Chris Brogan Interviews Mitch Jackson

Three years ago on Super Bowl Sunday (2015), best-selling author, speaker and consultant/guru, Chris Brogan interviewed me a couple of hours before kickoff. The topics included approaches and tips to finding  success in business, life, #law and #social.

Before today’s kickoff, click here and take 20 min and enjoy this nice little blast from the past!

 

 

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)

I enjoyed sharing important legal tips with Tyler Anderson, CEO of Casual Fridays, on this week’s Social Media Social Hour #podcast.

If you’re a brand, social media agency, or influencer, then you’re going to want to listen and take notes. FYI, this episode was shared around the world once it dropped last Thursday!

The title of our episode is, “Influencer Marketing Contracts: 21 Clauses That Should Be Included In Every Contract” and you can listen right now by clicking here! 

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Related Post:  Social Media Influencer Liability