Featured

Welcome to the Streaming Lawyer!

 

Mitch Jackson aka The Streaming Lawyer

Mitch Jackson is the Streaming Lawyer and when he’s not trying cases, Mitch enjoys combining law, technology and social media to help professionals, business owners and entrepreneurs use social media and live streaming to disrupt, hack and improve their practices and businesses. To put the information found at this blog into proper context, Mitch is a successful businessman who started his own law firm 30 years ago. He walks his talk when it comes to engaging on the digital platforms and is “all in” when it comes to social media, mobile livestreaming and digital.

In 2013 Mitch was recognized by his peers as one of California’s Lawyers of the Year (CLAY Award) and a 2009 Orange County Trial Lawyer of the Year. His law firm website is JacksonandWilson.com (aka “MyLawyerRocks.com“) and most of his social media links can be found here. Outside the courtroom, Mitch enjoys interacting with and partnering with people from around the world who are disrupting industries and influencing change. You can join the conversation at TheShow.Live!

Commercial Email and the CAN-SPAM Act- What every business owner needs to know!

Email Marketing and The CAN-SPAM Act

Many of my friends have extensive email lists they use for marketing their products, services and companies. Because violations of the CAN-SPAM Act are up to $16,000 per email, I thought it would be a good idea to share these FTC laws and requirements with them and, anyone else in business using commercial email.

The Law

The CAN-SPAM Act sets the rules for commercial email. It covers all commercial messages defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”

According to the FTC, the main requirements you need to be aware of are:

1. Don’t use false or misleading header information. Your “From,” “To,” “ReplyTo,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.

2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.

Continue reading “Commercial Email and the CAN-SPAM Act- What every business owner needs to know!”

7 Ways to Start Your Next Facebook Live

How to Start Your Facebook Live Stream

Your Facebook Live audience has many options. If you fail to capture their immediate attention, they’ll click and go someplace else.

The next time you go live on Facebook, rather than pressing the “Go Live” button and stumbling through the initial sixty seconds with an awkward hello or self-introduction, try one of these seven approaches. If you do this correctly, you’ll intrigue your viewers, capture their attention, and get them invested in knowing what you’re going to say next.

Let’s say I’m jumping on Facebook Live to talk about the power of communication. I might start off with:

1.  A question

“Do you know what the biggest communication challenge is in today’s noisy world? It’s probably not what you think! In today’s Facebook live, I’m going to tell you what this huge challenge is. I’ll also be sharing three ways to overcome this problem and show you how to get your message heard each and every time.”

Next, roll into a short introduction and then move right into the livestream. Don’t waste everyone’s time during the first 5-10 minutes babbling on about nothing.

Six other approaches are:

2. Discuss a Current News Item

“Becoming an effective communicator got me on CNN last night to discuss the Presidential election. During the show, you all saw what happened. I think it just might change the outcome of the election. Would you like to know the communication steps I did to get the invite on to CNN in the first place?”

3. Share a Quote:

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

4. Give a Statistic:

“The next time you deliver a speech, keep in mind that 90% of what you’re about to say will be forgotten within 60 minutes of your last spoken word. Want to learn how to help your audience remember almost everything you said?”

5. Have Your Audience Write Something Down

“There are five steps that exceptional communicators use to share their message. Grab a pen and paper because you’ll want to write them down.”

6. Make a Prediction

“By the time we finish this presentation, I predict that you will increase your ability to persuade others by 25 to 50%.

7. Tell a Relevant Story

“I watched opposing counsel give his closing argument. He stumbled through the whole thing. It was a mess. Using 4 of the tips that I’ll be sharing with you today, I stood up, walked over to the jury, and gave a closing argument that resulted in a multi-million dollar verdict. Want to know what those four steps are?”

Conclusion

I believe that creating a bit of intrigue and immediately capturing the attention of your audience is the best way to start off an effective Facebook Live. Follow this up with compelling content while engaging your audience. Do this and there’s no limit to how successful your next Facebook Live will be.

Say Goodbye to Internet Privacy in the UK. Is the United States Next?

Investigatory Powers Bill

The new Investigatory Powers Bill (IPB) is now the law of the land in the UK. It allows police and intelligence agencies to spy on its people.

The IPB was granted royal assent on November 29, 2016, and legalizes the UK’s global surveillance program. What this means is that the government is now storing the web, phone and app history of every citizen in the UK.

There are many problems with this type of overbroad law. No judicial oversight takes place and search warrants are not required. Encrypted data will also not be protected.

I believe this is an unprecedented invasion of privacy. I’m very concerned that other countries may follow this example. You should be too. This is especially true if you live in the United States.

Click here for a more detailed overview and discussion of this new law.

SOCIAL MEDIA INFLUENCER LIABILITY

Streaming Lawyer Influencer LiabilityWhat Influencers Need To Know and Do When Recommending Someone Else’s Products or Services!

When an influencer recommends another person or promotes, shares or sells a third party’s products or services, she may be exposing herself to liability. This concept also applies to influencers who appear to be representing a product or service by their endorsement or “taking over” a person or company’s social media account.

Before we get started, please keep in mind that although I am a lawyer licensed to practice law in California, I’m not your lawyer. No legal advice is given in this article, and you should consult a qualified lawyer in your state with your questions or needs.

Having gotten that little California State Bar requirement out of the way, I’d like to share the following thoughts with you. This is a complicated and developing area of the law. Conflict of law issues together with new court holdings make it important for influencers to stay on top of these legal issues. With this in mind, I hope you find value in this post.

Recommendations of People, Products, and Services

You are an influencer who is asked to recommend or use a third party’s products or services.

While each case is different, under both State and Federal law, anyone who recommends another person or company’s product or service, can potentially be held legally responsible for damages sustained by an end user. If someone in your audience reasonably relies upon your recommendation and suffers harm because of negligence or even an intentional act such as fraud by the client who hired you, then the victim(s) could potentially point the finger at you for making that recommendation. Theories of liability differ in each state but may include negligence, fraud, breach of express and implied warranty and defective product theories including strict liability. Special, general and even punitive damages may be available to victims showing harm, damages, and losses.

Continue reading “SOCIAL MEDIA INFLUENCER LIABILITY”

What’s Not To Like About Sue B. Zimmerman aka The Instagram Expert!

Sue B. Zimmerman was our guest on yesterday’s TheShow.live. It’s a weekly live video show where my co-host, Jen Hoverstad, and I share amazing people with our audience who are disrupting industries and creating change around the world.

In the little clip, Sue embarrassed me (although I have a pretty good poker face that I picked up back in the day while working at Caesars Palace in Tahoe). In all seriousness, Sue’s kind words were very much appreciated.

You can also watch the full episode and get insider tips from Sue about using Instagram, Instagram Stories and the new Instagram Video. Just click below!

jen-sue-and-mitch

The Streaming Lawyer Goes Back To School (and it was a blast!)

Patricia Ragan Stokes

I just had an amazing experience joining two of Patricia Ragan Stokes‘ classes just outside Syracuse, New York. What’s especially cool is that I was able to do so via Skype from my office in Orange County, California. I wish more teachers would use this approach to share real-world experiences with their students. [Shout out #SkypeaThon #MIEExpert #EDTech]

By embracing digital, I believe Patricia is bringing leading-edge content to her students and creating a unique learning environment. I had a blast engaging with both classes, and we chatted about business, contracts, law, Snapchat and Instagram. I also had fun thinking about and then answering the question about what it’s like to be a trial lawyer.

Here are a few video clips Patricia was kind enough to share on Twitter!

mitch jackson

mitch jackson

Mitch Jackson aka The Streaming Lawyer