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Mitch Jackson is an early adopter of livestreaming and has spoken at the New York, San Francisco, Los Angles Periscope Summits (Summit.live), and multiple Social Media Days in San Diego. He’s been profiled at INC.com, Mashable, and shared marketing success tips from the stage at Tony Robbin’s Business Mastery Event (2017 and 2018) to an audience of 2,000.
Creating “Talk Triggers” for your professional practice or business is a powerful approach to advertising, marketing, and branding. That’s why I asked Jay Baer to be my guest on last Tuesday’s LegalMinds Mastermind live video.
Usually, my LegalMinds’ live video interviews are private but once or twice a year, I’ll open things up to the general public. This is one of those times.
For those of you who don’t know Jay, he happens to be one of the top marketing and customer experience experts in the business. He’s an inspirational “Hall of Fame” speaker, an entertaining emcee, New York Times best-selling author of six books and founder of five multi-million dollar companies. His
During this live video, Jay shared some of his best “talk trigger” word-of-mouth marketing, branding, and advertising tips. He also shared several stories and highlights discussed in his new book, “Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth.”
Enjoy!
If you’d like to connect with Jay, you can do so here.
To learn more about my global LegalMinds Mastermind, click here.
I just watched a video from AI startup Dessa. Several of its engineers created a voice clone, perfectly mimicking the sound (tone, word choice, voice inflection…) of podcaster, comedian and MMA-commentator, Joe Rogan. Watch and listen here.
Can you tell the difference between the real Joe Rogan and the AI Joe Rogan? Are you as blown away by this AI technology as I am?
These are fascinating times. I’m a big fan of tech but, as a trial lawyer who thinks about foundation and authenticity evidentiary issues during trial, I’m concerned that many lawyers, judges and jurors, are going to be intentionally mislead by this kind of technology. People and companies are going to win and lose cases, and some will go to jail, because of fake evidence created with these AI tools.
I talked about similar technology in my 2017 blog post, “Fake News, Adobe VoCo and Authenticating Evidence” and also the positive side of using tech in trial in my 2016 post “Using Virtual Reality, Augmented Reality and Sensory Devices in the Courtroom!”
Even video is being altered every single day. Here’s a good example to help remind everyone that what you think you’re hearing and seeing may not actually depict the truth.
One of the reasons I agreed to be a contributing expert to our California State Bar’s “Effective Introduction of Evidence in California- Chapter 54 Electronic and Social Media Evidence” was to highlight these issues and, show lawyers how to protect the best interests of their clients. As technology gets better and better, so will the challenge of figuring out the difference between fact and fiction. The more we all know about this new AI, the better off we’ll be as a society.
I hope I’ve given you a few things to think about. Enjoy the rest of your day and make this weekend your masterpiece!
P.S. Yes, it’s really me, and not an AI bot, writing this post 😉
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Mitch Jackson is an award winning California trial lawyer. He’s also a business, legal, and digital consultant, speaker and founder of the LegalMinds Mastermind. Mitch is the author of “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”
David Meerman Scott was kind enough to write the foreword to my new book. Here’s a short video clip narrated by Rich Miller giving shout-outs to contributing experts Jay Baer, Bob Burg, Mark Schaefer and Chris Brogan.
Click here to grab your copy of “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” (paperback, Kindle and Audible)
My Amazon Skill aka Flash Briefing went live this week. It’s titled, “Trial Lawyer Communication Tips.” In each flash update on Amazon Echo, I share a short daily audio that include award winning trial lawyer advocacy and communication tips to help good lawyers become great trial attorneys and, smart business owners become better communicators.
To Listen Using Your Amazon Echo
To listen to the updates on your Amazon Echo, you can “enable” my flash briefing by going to Mitch.Today on your desktop, laptop, tablet or simply by using the Amazon Echo app on your phone. You can also use the search bar at the Amazon website to search for “Trial Lawyer Communication Tips” or “Mitch Jackson.” (tip- narrow your search results by using the search arrow to search only for “Alexa Skills.”
Regardless of how you get to my flash briefing, the next step is to “enable” it.
Then, the next time you want to listen to your flash updates using Amazon Echo, simply say, “Alexa, what’s my flash briefing” or “Alexa, what’s in the news,” and you’ll get my latest update along with any others you’ve enabled.
To listen Using Your Phone
From your phone, open the Amazon Shopping App. Note this is different from the Alexa App. The app looks like this in the app store:
Next, tap the white circle (iPhone) or microphone symbol (android) at the top right and enable your microphone. From this point forward, you can simply say, “Alexa, play my flash briefing.”
You can use the buttons to move ahead, go back, pause or stop.
In Conclusion
I believe voice is very cool. It’s going to change the world. If you’re not using an Amazon Echo or Google Home device, think about starting (but get an Amazon Echo because for now, that’s the only way you can listen to my daily flash briefings).
I have over a thousand tips I’ll be sharing over the next several years on voice. Frankly, I’m bitting at the bit to share them all with you.
However, if you have trial lawyer advocacy or business communication questions or issues you’d like me to cover, message me with the details and I’ll try to address your question or needs in an upcoming flash update!
Thanks!
Mitch
Here’s a Sample
I’ll be offering these Amazon Skill flash updates exclusively via Amazon Alexa. Just in case you haven’t taken the step to join the voice revolution, here’s a sample of the kind of content I’m sharing each and every day.
April is National Distracted Driving Awareness Month. Please join our community, lead by example, and remind others about the dangers of #DistractedDriving. Get sharable resources (pics, videos, statistics and more) at StopDD.today EndDD.org ItCanWait.com and NSC.org
I really enjoyed sharing some of my very best business and social media success tips on THE GROWTH GOAL podcast hosted by the amazing Alycia Mitchell Kinchloe, Esq. It’s live! Click here to listen!
