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Mitch Jackson is an early use of live video and has spoken at the New York, San Francisco, and Los Angles Periscope Summits. He’s been profiled at INC.com, Mashable, and shared marketing success approaches and tips from the stage at Tony Robbin’s Business Mastery Event (2017 and 2018) to an audience of 2,000.
“He’s an award-winning California trial lawyer who approaches Social Media about the most perfect way I’ve ever seen — in a way that I can only describe as the very embodiment of The Go-Giver Way. And his results, both in revenue and friendships have been beyond notable.” – Bob Burg (author of the Go-Giver series of books)
Mitch dives deep on these important concepts and more:
#attorney #lawyer #cliocloud
Good trial lawyers know that giving a great opening statement or, an effective closing argument, involves more than simply sharing the facts and evidence.
They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that in the end, adds meaning and value as to why everyone is in the courtroom.
Respecting the time and attention of your jury is critically important. Making sure your presentation is timely, relevant, and strategically transparent is not an option. Doing so builds rapport and trust. Empowering your jury to take that next step, that desired action, will all but guarantee a win for your client.
Creating and sharing content on social media involves the same strategy.
Just like a lawyer in court, your content must be relevant and interesting. It must be timely and in most cases, entertaining.
Strive to create and deliver content in your own unique way and in your own voice. Depending on the circumstances, add the right amount of emotion and in the end, you’ll be creating memorable content that others will talk about, share, and take action on.
I hope you found this approach useful 😉
Mitch
What is the “P-U-B” method of communication on social media? Have you tried Tamsen Webster’s “Red Thread” approach to persuasion when creating and sharing digital content?
If you’re not sure what I’m talking about, then you’re going to enjoy this video.
Once or twice a year, I share private content from my LegalMinds Mastermind with the public. This is one of those times.
During this week’s Tuesday live video, social media marketing and branding expert, Erin Gargan King, presented outstanding tips to help lawyers create better content and build their brands on social media. In addition to the “P-U-B” and “Red Thread” methods, Erin also emphasized the importance of training yourself to show your “authentic self” to the world and shared ways to do so consistently.
What I’m sharing in this video are a few clips/highlights that I put together from the regular hour-long weekly Tuesday Q&A.
The content is good. I hope you enjoy the tips!
Stop by LegalMinds if building your brand on social media is of interest to you. You can connect with Erin at Socialite.
Over the last three decades, I’ve helped hundreds of clients start and build their businesses. This is the one thing each and every one of them did very well on a daily basis.
It’s not complicated.
More tips can be found in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” (paperback, audible and Kindle)
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#attorney #lawyer #socialmedia #influencers
