INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)

I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.

On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments  and, several resources to help you and your team stay safe and sound.

Related Resources

How Brands Can Protect Themselves When Using Influencers (part 1 of 3) 

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3) 

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers (article)

Directly from the FTC: “Disclosures 101 for Social Media Influencers”

My video review of Jack Newton’s new book, “The Client Centered Law Firm”

Everyone who connects with me on social media knows how strong I feel about creating exemplary client experiences. In my opinion, these experiences, and the relationships we form from these experiences, are the foundation for everything we do.

In his new book, Jack Newton, the CEO of Clio, shows you how to create solutions and relationships built around excellent service designed to enhance your client’s experiences. One of the things I liked most about how this book was written is that you don’t have to try and do everything at once. You can take your time and slowly implement these concepts over time.

And one more thing. While you’re implementing these new approaches to improve the client experience, remember to have fun, and share your human side. Add a strong social media and digital component to these approaches using the methods we talk about each week in my LegalMinds mastermind, focus on connecting and building valuable long-term win-win relationships with your clients and everything else will fall into place.

Get your copy of Jack Newton’s “The Client Centered Law Firm” today on Amazon. Click here!

#book #clio

Law, Social and The Art of Intentional Spontaneity!

On this NEW EPISODE of The Lawsome #Podcast, the guys got me to reveal my most powerful trial lawyer communication secret, “The Art of Intentional Spontaneity” (it works on #socialmedia too)!

Please click here to listen and share. Thanks!

More past and upcoming interviews and events here.

#law #lawyer #attorney

New Client Testimonial!

Although most of you know me here as “The Streaming Lawyer,” what you may not know is that I’m also one of the senior partners at the California law firm of Jackson & Wilson, Inc. Most of the cases we help people with involved serious wrongful injury and death. We just wrapped up a case for one of our favorite clients, and here’s his testimonial. There’s no better way to start the week than to share this with you!

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New Testimonial from Ken P.

“I had the pleasure of meeting Mitch back in 2004 in the first of three accidents (even though there is no such a thing as an ‘accident’, if you know what I mean?). He has made miraculous history with me ever since. I might add that none of the incidents were my fault, which I’m sure helps, but without Mitch, I do NOT want to even think what would have NOT have happened!

Mitch has always been inspirational, honest, dependable, and always made me feel like, without question, he had my back. He didn’t always say what I wanted to hear (he was brutally honest), but he was always…and I mean always, was there for me when I needed him the most. My FAITH has always kept me going with a good attitude, but his advice and actions showed me that I could trust Mitch with my life…and I cannot say that about too many lawyers!

This recent incident really tested everything about me…spiritually, mentally, physically, emotionally, and of course financially. Yep! I still hurt every day from chronic pain, and yet I know that I still have a lot to be thankful for like GOD, faith, hope, love, and last but not least, Mitch Jackson. What a decent human being and a lawyer too (go figure)! We need more people like Mitch on this earth, and I thank GOD every day that Mitch became a part of my life.

Mitch has become a true friend, and I just hope and pray that I can continue to be honored with such a friendship. Friendships are few and far between, and when recognized, they must be treated with the greatest respect and love possible. As John C. Maxwell said in his book, ‘everyone communicates, but few connect’. Mitch! We connected, and I never want to give that up!

Respectfully and Forever Appreciative with Love,

Ken P.

P.S. Remember to make each day the masterpiece it’s supposed to be!”
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Thanks Ken. Together with my entire team, we’re always here for you!

Mitch

(more case results and testimonials)