My presentation via live stream at “ROI2014 – The Premier Word-of-Mouth Marketing Conference for Trial Firms” in Sand Pearl Beach Resort in Clearwater, Florida
“How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice!”
Although I focus my discussion to lawyers and law firms, this approach will work for almost any business.
(note- at the 7:48 minute mark, I share a short 4 minute video of David Meerman Scott discussing his book about Newsjacking and this topic in more detail. There is a video and audio overlap between my video and what is playing at the conference. Although I recommend you watch David’s video, if you’d like to skip ahead, simply click to the 11:55 minute mark).
If you’re interested, here are several examples of how we use newsjacking technique: