Jon Ferrara, has been recognized for pioneering innovation in the customer management category. Prior to founding Nimble, LLC. Ferrara was the creator and co-founder of the award-winning customer management product GoldMine.
In 1999, Goldmine was acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved up market (and became more costly and complex) or fell by the way side, leaving the market underserved. It was at this point that he decided to create the next generation CRM product for small businesses, Nimble.
Jon and Mitch talked about how and why businesses should use CRM and specifically the benefits Nimble brings to the table. Full disclosure- Mitch uses, enjoys and recommends the Nimble platform.