David is an internationally acclaimed business, marketing and PR strategist. He’s also a world traveler who shares his personal (surfing, ice diving, mountain bike riding) and business experiences online via posts, pictures, videos and from the stage in front of large audiences.
He is the author or co-author of ten books – three of which are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far.
We’ll chat about his latest book (and my favorite), “The New Rules of Sales and Service” and how you can use agile, selling, real-time customer engagement, big data, content, and storytelling to grow your business. My personal favorite chapter in the new book is about the concept of “Newsjacking”. Get the book and find out why!