Social Media, Running Events, Cross County, Football and #DeflateGate. We discuss it all and then some 🙂
Your success in business may very well depend upon the proper use of social media. In their new book, The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick share over 100 practical tips, tricks, and insights, together with ground-up strategy, to help you produce a focused and compelling presence on the digital platforms.
What I enjoyed most about this book is that it shares all the steps you need to take to properly build a foundation, attract followers, and expand your sphere of influence by providing value to others. In the end, this book will show you how to use social to be successful in sharing your business with others.
Here’s a bit more about Guy and Peg.
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.
Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.