Influencers and brands must clearly disclose their relationship. The Federal Trade Commission (FTC) notified influencers earlier this year that simply using a hashtag like “#sp,” or words like “Thanks [Brand],” or “#partner” in a social media post is insufficient to comply with FTC laws. Recent events like the Fyre Festival and related $100M class action lawsuits, have raised the visibility of the issue of influencer promotion and FTC compliance.
To all my friends who are influencers. Beware. Formal notice has been given. You must “clearly and conspicuously” disclose all endorsements for consideration.
Social Media Influencer Liability by Mitch Jackson