“Innovation Starts by Crossing Disciplines and Taking Action” -@MitchJackson
Lisa and I caught the Saturday matinee of the Pulitzer-and-Tony-award-winning musical “Hamilton,” at the Pantages Theatre in Hollywood. The show, written by Lin-Manuel Miranda, was amazing!
It’s not the first time a book about Alexander Hamilton or, a musical or play was written and performed about this period of time in American history. In fact, Miranda was inspired to write the musical after picking up historian Ron Chernow’s book in the airport.
It was however, the first time that I’m aware of that hip-hop, pop music, rhythm and blues, and show tunes were used to tell this story. It was also the first time where color-conscious casting of non-white actors played Alexander Hamilton, George Washington, Thomas Jefferson, James Madison, and their contemporaries, in a musical of this magnitude. The result is an innovative new product resulting in sold-out shows and a production that people are talking about around the world.
My experience got me to thinking about the following question. Maybe, and I’m just spitballing here, it’s a question we all should ask ourselves when making plans to build our businesses in 2018.
“How am I innovating and using approaches from disciplines outside of my industry to do a better job, provide a better customer experience, and get my voice heard above the noise?”
Marinda told this story using song and dance normally found in other disciplines. His excellent and unique approach to casting made the musical extra meaningful and special. By tapping into different cultures and influences from different industries, Hamilton became something memorable and special.
I’ll be taking the stage this year and crossing disciplines to try to do the same thing in my practice. Will you join me?