Why is it that all else being equal, some people become well known and have all the business and success they can handle, while others with identical ability and talents don’t have the same success and some even struggle?
What are actionable steps almost every business owner, regardless of who you are and what you do, can take to build your brand resulting in more business and opportunities?
In Mark W. Schaefer’s new book, “Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds” takes you by the hand and shares what the principle of Cumulative Advantage is and the specific steps and approaches you can take to dominate your industry, occupation, or profession. Enjoy the real life stories and examples and allow them to guide you to making better and more impactful decisions moving forward.
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