Social Media Influencer Liability Safety Tips

Over the years I’ve created and shared a few popular posts and videos to help influencers, agencies and brands make smart online business and marketing decisions. Based upon some of the conversations I have had this week on the new Clubhouse (audio only) platform, here are several posts everyone will find helpful. [see disclaimer as … Continue reading “Social Media Influencer Liability Safety Tips”

Liability Safety Tips for Influencers

New Video: “Influencer Liability Safety Tips” (watch this video if you’re an #influencer engaged in influencer marketing on #socialmedia)   Also see: How Brands Can Protect Themselves When Using Influencers (part 1 of 3) How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3)  How Influencers Can Protect Themselves When Engaging … Continue reading “Liability Safety Tips for Influencers”

FTC Releases Advertising Disclosures Guidance for Online Influencers

Update: November 5, 2019 The Federal Trade Commission has released a new publication for online influencers. It tells influencers what and how to disclose their relationships with sponsors. Read the updated influencer FTC disclosure requirements here! (PDF) Other updated FTC resources and links are here. Related How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing … Continue reading “FTC Releases Advertising Disclosures Guidance for Online Influencers”

INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)

I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules. On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. … Continue reading “INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)”

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

If done correctly and legally, influencer marketing can be an extremely valuable marketing asset for your products and services. However, if an influencer makes an honest mistake, is negligent, or intentionally breaks the law, he or she can create massive liability for your company. Use the 5 tips in this video to protect your company … Continue reading “How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)”

HOW SOCIAL MEDIA AGENCIES CAN PROTECT THEIR CLIENTS (BRANDS) AND THEMSELVES FROM INFLUENCER LIABILITY

Social media agencies often times are the middle man between brands and influencers. While influencer marketing can be an extremely valuable marketing asset for a brand’s products and services, as the agency connecting brands with influencers, you need to be careful and use these 6 tips to not only protect yourself, but also everyone else … Continue reading “HOW SOCIAL MEDIA AGENCIES CAN PROTECT THEIR CLIENTS (BRANDS) AND THEMSELVES FROM INFLUENCER LIABILITY”

SOCIAL MEDIA INFLUENCER LIABILITY

What Influencers Need To Know and Do When Recommending Someone Else’s Products or Services! When an influencer recommends another person or promotes, shares or sells a third party’s products or services, she may be exposing herself to liability. This concept also applies to influencers who appear to be representing a product or service by their … Continue reading “SOCIAL MEDIA INFLUENCER LIABILITY”

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)

I enjoyed sharing important legal tips with Tyler Anderson, CEO of Casual Fridays, on this week’s Social Media Social Hour #podcast. If you’re a brand, social media agency, or influencer, then you’re going to want to listen and take notes. FYI, this episode was shared around the world once it dropped last Thursday! The title of … Continue reading “21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)”

Hashtags No Longer Protect Influencers. Actually, they never did!

Influencers and brands must clearly disclose their relationship. The Federal Trade Commission (FTC) notified influencers earlier this year that simply using a hashtag like “#sp,” or words like “Thanks [Brand],” or “#partner” in a social media post is insufficient to comply with FTC laws. Recent events like the Fyre Festival and related $100M class action lawsuits, … Continue reading “Hashtags No Longer Protect Influencers. Actually, they never did!”