HOW SOCIAL MEDIA AGENCIES CAN PROTECT THEIR CLIENTS (BRANDS) AND THEMSELVES FROM INFLUENCER LIABILITY

Social media agencies often times are the middle man between brands and influencers. While influencer marketing can be an extremely valuable marketing asset for a brand’s products and services, as the agency connecting brands with influencers, you need to be careful and use these 6 tips to not only protect yourself, but also everyone else … Continue reading “HOW SOCIAL MEDIA AGENCIES CAN PROTECT THEIR CLIENTS (BRANDS) AND THEMSELVES FROM INFLUENCER LIABILITY”

SOCIAL MEDIA INFLUENCER LIABILITY

What Influencers Need To Know and Do When Recommending Someone Else’s Products or Services! When an influencer recommends another person or promotes, shares or sells a third party’s products or services, she may be exposing herself to liability. This concept also applies to influencers who appear to be representing a product or service by their … Continue reading “SOCIAL MEDIA INFLUENCER LIABILITY”

Liability Safety Tips for Influencers

New Video: “Influencer Liability Safety Tips” (watch this video if you’re an #influencer engaged in influencer marketing on #socialmedia)   Also see: How Brands Can Protect Themselves When Using Influencers (part 1 of 3) How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3)  How Influencers Can Protect Themselves When Engaging … Continue reading “Liability Safety Tips for Influencers”

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

If done correctly and legally, influencer marketing can be an extremely valuable marketing asset for your products and services. However, if an influencer makes an honest mistake, is negligent, or intentionally breaks the law, he or she can create massive liability for your company. Use the 5 tips in this video to protect your company … Continue reading “How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)”

Influencers- How To Avoid Having This Happen To You!

Floyd Mayweather Jr. and DJ Khaled Charged with Cryptocurrency Fraud On Thursday, champion boxer Floyd Mayweather Jr. and music producer DJ Khaled, were charged with promoting cryptocurrency without disclosing they were both being paid to do so. According to The Securities and Exchange Commission, both Mayweather and Khaled broke the law when they failed to … Continue reading “Influencers- How To Avoid Having This Happen To You!”