Thoughts From Friends- What’s Your Best Business Tip for 2021?

On Monday I asked my social media community to do the following:

“Hit “reply” and share your best business tip for 2021.”

I asked everyone to give a tip that really takes into consideration 2020 and what’s happening in the world today. I received a lot of great responses from all around the world (my favorite part) and am sharing them here with you.

Focusing on the needs of each other and showing more kindness and empathy seemed to be the primary theme in most of the responses. Take a look and let me know what your take-a-way is.

If you didn’t originally respond to my question on social and would like to add your thoughts and best tip for 2021, by all means please do so in the comments below.

From Twitter

“My number one tip: Just say hello to more people on social platforms and offer them a meaningful and supportive comment about their post. Your reward will amaze you. You will not need to look for business anymore.” -@ArtsandClouds

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“Take an accounting of your life and share a personal story with five people with whom you want to strengthen your relationship. There is no better way to form an trustful bond .”  -@nealagoldstein

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“Instead of looking forward, look back at your background, experiences, relationships and interests to uncover common patterns and transferable skills. Then, think about your #lifeskills, unique to you and a competitive advantage. #DecodeYourValue” -@wendyglavin

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“Prioritize a healthy work/life balance. It’s more important than ever and your work will reflect either the chaos or the calm of your personal life.” -@Hope4Fashion

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“If you don’t ask, you don’t get.” -@thisdogcanhunt

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“If you make your day about helping others and giving back it will come back to you in so many good ways as long as you keep putting out positivity and helping others.” -@thayeristhere

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“Don’t be a cheapskate play fair because when you play fair you get promoted and everyone wants to work with you.” -@jawad_sharief

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“Don’t bad mouth competitors in front of potential customers. That negativity can ruin your chances. No comment is better.” -@gstockton

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Clubhouse Tips for Lawyers and Law School Students (and everyone else too)

Clubhouse Tips

Here are 12 tips to help you enjoy the new Clubhouse “audio only” platform. Please connect with me on the platform and never hesitate to reach out with questions or, if you’d like help moderating a room. A big “thank you” to behavioral scientist Clarissa Silva for inviting me on to the platform.

#1 Mindset

Have the mindset of building relationships, networking and adding value. Give, give and then give some more. Don’t promote yourself or pitch your products and services—unless asked to do so.

#2 Complete Your Profile

Take time to complete your profile. The first 3 lines are very important because that’s what someone sees when they click on your profile picture. Make a good initial impression. Also add your Instagram and Twitter accounts to allow for further conversations in your Instagram and Twitter DMs. I use my “Note” app on my laptop, desktop and iPhone to create my profile and then copy/past over into the app. If you use iCloud it will sync with your phone and then you can copy/paste. Or, you can email the bio to your phone and copy/paste that way.

#3 Join Rooms and Listen

Get a feel for the app by simply joining rooms and listening. You’ll quickly figure out how the process works. If you want to see my rooms and how I’m engaging, follow me on Clubhouse (I use my name “mitch Jackson”) and when you click and go to my profile, click the little alert bell. This will let you know when I’m in a room speaking or moderating a room. The CH etiquette is pretty straightforward and takes just a few minutes to figure out.

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Here’s Why I’m Such a Big Fan of Clubhouse!

Yes, I’m a big fan of the Clubhouse, the relatively new audio only platform. During my Thursday afternoon interview on Chris Trappe’s Amazon Live show, I share exactly why I’m “all in” on the platform and, specific tips to help you maximize your time on the app. Enjoy! (click here)

My First Amazon Live Video with Jim Fuhs and Chris Stone

My friends, Jim Fuhs and Chris Stone, have a live video show on Amazon Live called Dealcasters Live. On Wednesday I had the opportunity to be their guest and chat about how professionals can embrace the power of digital to help clients. We also talked about some of our favorite books and products to help everyone tap into the power of social media and build their personal and professional brands (click to watch).

This was my first time on Amazon Live and the platform and business model intrigues me. I’ll share another post with more “how to” details about Amazon Live in the future but for now, checkout Jim and Chris’ show and let us know what you think about the platform, show content, and some of the items we mentioned.

New Book Recommendation from Michelle Reinglass, Esq.

I’m humbled. Thank you Michelle Reinglass, Esq. (former president of the Orange County Bar Association, former chair of its Business Litigation Section, past chairperson of the California Employment Lawyers Association, Top Business Lawyer of the Year, Top Woman Litigator, Top Employment Attorney and author).

“Mitch’s title, “The Ultimate Guide to Social Media” is very accurate. I love that he goes outside the realm of just focusing on the platforms and marketing end. In fact he utilizes the power of mindset in every aspect of social media usage. He says “understanding the social media mindset is EVERYTHING.” I agree! He also is one of the few business people who advise learning your purpose, your “why”, and demonstrating living in alignment to your purpose on social media. I met Mitch for many years ago, when our law offices were in the same building. I have seen Mitch in action in the courtroom, brainstormed cases with him, and can say first-hand that he is the real deal as a smart, generous and caring human being. It is in his DNA to focus on others to figure out how he can add value to others’ lives. He emphasizes this in this very informative book. Despite using social media for many years, I consider myself somewhat of a neophyte in that realm. Mitch is a great teacher, which is why this book is so valuable. Mitch does an excellent job in distilling down the various platforms in social media. He understands human nature, and lives and teaches the importance of being authentic and transparent in business, as well as treating business connections as the treasured relationships that they are. This book is a MUST-have for everyone!” -Michelle Reinglass, Esq.

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Mitch Jackson's bookMore comments about the book here. Grab your copy (Kindle and Audible too) here.

7 Business Tips for 2021

Yesterday on Clubhouse (an audio only social media platform), I shared these 7 action items that my law firm and consulting services are focusing on while moving forward with business in 2021. The ideas were well received and so I’m sharing them here too.

The goal is to take what my different business teams learned in 2020 and use that information to better serve our clients while protecting the long-term viability of our businesses moving forward in 2021. Most of these ideas we actually initiated years ago but, we’re improving upon what we’ve been doing because of the lessons we’ve learned from COVID-19, social distancing and working from home. I hope these ideas plant a few seeds giving you new ideas moving forward.

#1 Communicate with clients the way THEY want to be communicated to.

Our clients and customers all have a lot on their plates right now. With this in mind, do your best to communicate with them in a way that reduces friction and makes it as easy as possible. If a client wants updates by text, give them text updates. If a client wants to see your smiling face via Zoom, use Zoom. Give clients what they want and you’ll be thought of as part of the solution and not the problem.

#2: Build life-long relationships: Pay attention to who promotes you. Stay top-of-mind by paying attention to your brand advocates.

If there’s one thing we learned in 2020, it’s that relationships matter. People who like, respect and trust you, will go out of their way to help you. They understand when things take a bit longer because services are delayed or shut down (our courthouses are basically closed), that we’re all in this together. As a matter of fact, because they trust you, they rely upon you more than ever in times of need.

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