I truly enjoyed this afternoon’s Google Hangout with Australian Educator, Researcher, and new friend, Alexander Hayes. We talked about Google Glass and wearable technology. Check it out!
My presentation via live stream at “ROI2014 – The Premier Word-of-Mouth Marketing Conference for Trial Firms” in Sand Pearl Beach Resort in Clearwater, Florida
“How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice!”
Although I focus my discussion to lawyers and law firms, this approach will work for almost any business.
(note- at the 7:48 minute mark, I share a short 4 minute video of David Meerman Scott discussing his book about Newsjacking and this topic in more detail. There is a video and audio overlap between my video and what is playing at the conference. Although I recommend you watch David’s video, if you’d like to skip ahead, simply click to the 11:55 minute mark).
If you’re interested, here are several examples of how we use newsjacking technique:
Jason Falls and I talked motocross, negotiation tips and the importance of taking risks on his popular “The Bad Ass 100 Proof Radio Show.” If you want to see a different side to both of us, then I invite you to grab a cold beverage and click the image to tune in (my actual interview begins at about the 9 minute mark).
One more thing before you go. As most of you already know, Jason’s an amazing guy who shares powerful marketing and business building tips relating to the social and digital platforms. You can connect with him here and listen to his podcast via the link above and on Stitcher and iTunes.
This is how I started my practice and how I use and communicate on the digital platforms. Chris asked good questions and the show notes at his blog list many of the resources we talk about. Please click here to listen to our chat!