Brand Building and Social Liability, What You Need to Know!

I had a blast chatting with the always amazing Jennifer Watson on AgoraPulse’s Social Pulse Weekly live video show. We share tips to help you get your business digitally ready to finish 2021 with a BANG!

Social Media Influencer Liability Safety Tips

Over the years I’ve created and shared a few popular posts and videos to help influencers, agencies and brands make smart online business and marketing decisions. Based upon some of the conversations I have had this week on the new Clubhouse (audio only) platform, here are several posts everyone will find helpful. [see disclaimer as to all content shared at this website]

Social Media Influencer Liability
https://streaming.lawyer/2017/03/14/influencer-liability/

21 Clauses That Should Be In Every Influencer Marketing Contract
https://streaming.lawyer/2018/02/02/influencer-marketing-contracts/

Hashtags No Longer Protect Influencers. Actually, they never did! https://streaming.lawyer/2017/08/04/influencers-hashtags/

Influencer Marketing FTC Update (FEB 18, 2020)
https://streaming.lawyer/2020/02/18/ftc-influencer-marketing-update/

FTC Disclosure Requirements
https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers https://streaming.lawyer/2017/05/25/influencer-marketing-tips/

Six Reasons Why My Online Business Friends Need to Incorporate or Become an LLC
https://streaming.lawyer/2017/01/16/six-reasons-why-my-friends-doing-business-online-need-to-incorporate-or-become-an-llc-in-2017/

9 Legal and Entrepreneurial Tips To Help You Start and Build Your Online Business
https://streaming.lawyer/2016/06/27/online-biz/

How To Protect Your Digital ASS(ets) With Estate and Business Succession Planning
https://streaming.lawyer/2016/06/22/digital-assets/

Video: How Brands Can Protect Themselves From Influencer Mistakes, Wrongdoing and Liability (Part 1 of 3)
https://youtu.be/pncOEv_Kzr4

Video: How Social Media Agencies Can Protect Themselves From Influencer Liability (Part 2 of 3)
https://youtu.be/1Mxc2WdZMvs

Video: How Influencers Can Protect Themselves (Part 3 of 3)
https://youtu.be/BguswiHRe3I

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I talk about these, and other issues on my live video shows, interviews and in my Clubhouse Rooms. If you’d like a short text or email update as to when I go live, click here.

New Book Recommendation from Michelle Reinglass, Esq.

I’m humbled. Thank you Michelle Reinglass, Esq. (former president of the Orange County Bar Association, former chair of its Business Litigation Section, past chairperson of the California Employment Lawyers Association, Top Business Lawyer of the Year, Top Woman Litigator, Top Employment Attorney and author).

“Mitch’s title, “The Ultimate Guide to Social Media” is very accurate. I love that he goes outside the realm of just focusing on the platforms and marketing end. In fact he utilizes the power of mindset in every aspect of social media usage. He says “understanding the social media mindset is EVERYTHING.” I agree! He also is one of the few business people who advise learning your purpose, your “why”, and demonstrating living in alignment to your purpose on social media. I met Mitch for many years ago, when our law offices were in the same building. I have seen Mitch in action in the courtroom, brainstormed cases with him, and can say first-hand that he is the real deal as a smart, generous and caring human being. It is in his DNA to focus on others to figure out how he can add value to others’ lives. He emphasizes this in this very informative book. Despite using social media for many years, I consider myself somewhat of a neophyte in that realm. Mitch is a great teacher, which is why this book is so valuable. Mitch does an excellent job in distilling down the various platforms in social media. He understands human nature, and lives and teaches the importance of being authentic and transparent in business, as well as treating business connections as the treasured relationships that they are. This book is a MUST-have for everyone!” -Michelle Reinglass, Esq.

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Mitch Jackson's bookMore comments about the book here. Grab your copy (Kindle and Audible too) here.

Meet Ivy B. Grey, VP of Strategy and Biz Development for WordRake

During our Human.Social live video show, Ivy Grey will share what WordRake is, how it works, and how you can use it in 2021 to tighten, tone and clarify your writing.

We use WordRake at our law firm and Mitch is so impressed with the program that he agreed to become a brand ambassador for the company. Between now and show time, you can learn more about WordRake here  and also below:

More about WordRake

Every writer needs an editor. And sometimes, even editors need a hand. Jump-start the editing process with WordRake, the only in-line editor designed for professional writers.

In the long run, WordRake can help make you a better writer. It can help you un-learn bad habits that took years to acquire. But it also helps you in the short run, by cutting down the time you spend second-guessing yourself. You write with more confidence, knowing a sharp second draft is just a RAKE away.

Imagine if everyone who read your writing understood and embraced your message. That’s possible with WordRake. Communicate clearly with sophisticated clients, inquisitive readers, and the general public. No matter your audience, WordRake will help.

Features/Benefits

WordRake edits for clarity and brevity using the familiar track-changes style. It reviews your words in context. We know that not all words are bad or good all the time—WordRake’s patented algorithms reflect the complexity of language. This reduces false positives and improves WordRake’s effectiveness.

This includes:

    • Edits for plain language and reduces jargon
    • Cuts throat-clearing introductory phrases
    • Removes unnecessary descriptive words and modifiers
    • Corrects nominalizations and wordy adjective phrases
    • Removes redundancies and corrects usage errors
    • Catches high-level grammar and punctuation mistakes
    • Enlivens writing by replacing dull nouns and phrases with active verbs
    • Edits conversational language to be more professional

Join us this Thursday at 1 pm PST (4 pm ET), meet Ivy and learn more about WordRake. Ask questions and take advantage of a special discount I’ll be announcing during the show that Ivy has been kind enough to extend to our viewers. Visit the WordRake site by clicking here.

Watch the show on your favorite social media platform and get all links and watch past and upcoming Human.Social live video shows here.

My 3 Most Important Social Media Content Creation Tips for 2021

Related links:

Newsjacking (Chapter 26 in my book) and David’s book on newsjacking.

How to produce a live video show (watch on Youtube)

Example: My Amazon Flash Briefings at Mitch.Today

Thursday Afternoon Beach Run and Chat

Topics included the Airbnb $42B public offering value; entrepreneur Tony Hsieh and entertainer Chadwick Boseman passing away without estate plans and discussing my new virtual estate planning department; my Top Secret Partner consulting service for new lawyers; yesterday’s StreamYard with Ross Brand and sharing AgoraPulse and LatelyAI; and why I’m doubling down using the strategies shared in my LegalMinds mastermind, like promoting the Clio Cloud portal, and being massively proactive in 2021 with building my brand and cloud-based virtual business services. And just in case you’re interested, today’s running playlist include Justin Timberlake and Linkin Park