In 2020, my team and I are going to continue pursuing the same two goals we’ve been focusing on for the past 34 years.
GOAL #1: To provide top-notch personalized legal solutions specifically tailored to each client to help get the exact results they’re looking for.
GOAL #2: To create raving fans by providing an exemplary client experience while executing the first goal.
Sound interesting? Want to learn more?
Well, right now while I’m running, I’m listening to the SocialPros podcast interview of marketing expert and business growth strategist, David Meerman Scott, with the always impressive Jay Baer and Adam Brown. In this episode, David shows you how to leverage your relationships and social media to build a ‘Fanocracy’ for yourself. Give it a listen over the weekend
Because this approach to business is so powerful, I’d also order David and Reiko’s new book, “Fanocracy: Turning Fans into Customers and Customers into Fans.” I’ve got an early copy and can comfortably tell you that it’s going to be one of your favorites!
OK, that’s it for now. Have a great weekend and make each day your masterpiece!
Lawyers, doctors, accountants and other professionals, PLEASE do not try to market or advertise your services on social media in 2020. It’s not going to work. Instead, do this!
As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.
In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.
Introduction
Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.
While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are your biggest fan really does matter. How you create human experiences on social media matters.
What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.
Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.
I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.
OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.
Gary Vaynerchuk is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
He’s also the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service 1,000 employee advertising agency servicing Fortune 100 clients across the company’s 4 locations.
I really enjoyed chatting with Gary about how lawyers and other professionals can use social media to build relationships, show their human side and communicate more effectively. Here’s the written transcript. Enjoy!
[quick note- after this interview and over the next several years, we did a few more live videos together. When my book came out, Gary was kind enough to tweet it out to his audience of 1.8M on Twitter. Now that’s what I call “social equity” 😉
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Mitch: Hey, Gary. Thanks for joining us today. I really appreciate it. Before we get into our podcast and talk about professionals communicating on and offline in today’s fast-paced, short attention span world, I want to take you back to Monday night; Piers Morgan on CNN. I found that to be a fascinating dynamic, with respect to how everybody was communicating during the show. We had Coach Stan Van Gundy; big teddy bear, nice guy, easy-going; didn’t want to hurt anybody’s feelings. We have Abby Huntsman, who is very professional in what she had to say. We had Donnie Deutsch, who was the moderator of the group. Then we had Faith Salie, who was shouting out loud to get her point made to everybody else on the panel. What’s your takeaway with how that went down Monday night?
Gary: It was a new format for everybody, and it was the first time we were all together. The marching orders were, “Let’s keep it very fast-paced. Once Donny throws it to somebody, somebody else jump in,” which immediately creates a scenario of; how do you really get in there while somebody’s talking, knowing that the whole segment is 40 minutes? You have to understand the context of the execution of the content. I think everybody played to their personalities. I’m a chameleon, so I kind of responded to what my role was going to be within that group. I’m “Common Sense Sam;” that’s kind of my thing, so I kind of went there. I think everybody’s personalities probably shined through. I think that first of all, off-camera, you couldn’t imagine how good the chemistry was. Even though we may not agree, there was tremendous respect, and actually, admiration alike. [inaudible: 01:42] the third commercial break, I’m like, “We’re a little family already.” It was pretty cool. Continue reading “Gary Vaynerchuk Interview with Mitch Jackson”
I recently shared this video presentation, “10 LEGAL STRATEGIES TO PROTECT AGENCIES AND SOCIAL MEDIA MANAGERS” during AgoraPulse’s recent Social Success Summit 2.0. At the end of a month, I’m honored to report that my presentation was voted the second most popular by the general public (#2 out of 27).
In any case, AgoraPulse has given me permission to share these 10 tips, plus a few bonus tips, with you. Whether you’re an individual doing business online or, an agency or manager looking to improve your “best practices,” I hope you find value in this presentation. Click here to watch the video I just uploaded to YouTube.
If you have any questions or would like to stay connected, the best place to reach me for social, digital and biz/legal related needs is right here at the Streaming.Lawyer
If you’d like to connect on social, you can find me on most of the platforms (@mitchjackson) with most links listed right here.
It was a pleasure being part of AgoraPulse’s Summit and until we see each other online or next conference, make each day your masterpiece!
On the go and want to listen to the podcast version of this content? No problem. Head on over to the MitchJacksonPodcast and listen on your favorite platform!
