Everyone who connects with me on social media knows how strong I feel about creating exemplary client experiences. In my opinion, these experiences, and the relationships we form from these experiences, are the foundation for everything we do.
In his new book, Jack Newton, the CEO of Clio, shows you how to create solutions and relationships built around excellent service designed to enhance your client’s experiences. One of the things I liked most about how this book was written is that you don’t have to try and do everything at once. You can take your time and slowly implement these concepts over time.
And one more thing. While you’re implementing these new approaches to improve the client experience, remember to have fun, and share your human side. Add a strong social media and digital component to these approaches using the methods we talk about each week in my LegalMinds mastermind, focus on connecting and building valuable long-term win-win relationships with your clients and everything else will fall into place.
Get your copy of Jack Newton’s “The Client Centered Law Firm” today on Amazon. Click here!
All else being equal, the relationships we build with our clients is more important than the products and services we provide to them. This is the premise behind the new Wall Street Journal best-selling book, “Fanocracy- Turning Fans into Customers and Customers into Fans” written by my dear friend, David Meerman Scott, and his daughter, Reiko Scott.
During my Tuesday evening LegalMinds Mastermind live video, David shared specific examples of how lawyers and other professionals, can use the approaches outlined in Fanocracy, to create passionate fans who will help market, brand and share your practice and services with the world.
This interview was good. I hope you enjoy and benefit from these new approaches to marketing and branding. Even more important, I hope you take action on these powerful ideas.
“Fanocracy is a deep dive into strategies to build a powerful culture that drives business success. It also explores the thinking of a new generation—one that values community, sharing, and justice. David and Reiko share surprising ideas you can implement immediately, such as letting go of your work and allowing people to make it their own, seeing the world as a gift and giving gifts in return, celebrating your customers’ stories, and the power of compassion.” -Tony Robbins (from the foreword)
“Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It’s not difficult, but it’s not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity.” -Seth Godin
In 2020, my team and I are going to continue pursuing the same two goals we’ve been focusing on for the past 34 years.
GOAL #1: To provide top-notch personalized legal solutions specifically tailored to each client to help get the exact results they’re looking for.
GOAL #2: To create raving fans by providing an exemplary client experience while executing the first goal.
Sound interesting? Want to learn more?
Well, right now while I’m running, I’m listening to the SocialPros podcast interview of marketing expert and business growth strategist, David Meerman Scott, with the always impressive Jay Baer and Adam Brown. In this episode, David shows you how to leverage your relationships and social media to build a ‘Fanocracy’ for yourself. Give it a listen over the weekend
Because this approach to business is so powerful, I’d also order David and Reiko’s new book, “Fanocracy: Turning Fans into Customers and Customers into Fans.” I’ve got an early copy and can comfortably tell you that it’s going to be one of your favorites!
OK, that’s it for now. Have a great weekend and make each day your masterpiece!