Jim Fuhs and Chris Stone had me on their Dealcasters podcast. What we talked about is exactly how business owners can build out their personal brands, and market their products and services, on the digital platforms– including Clubhouse!
This Wednesday I’m hosting a FREE one hour live video sharing tips for business owners and professionals (yes, of course this includes everyone in my legal community) to leverage Clubhouse, the hottest social media platform on the planet. I’m hitting the “go live” button this Wednesday at 1pm ET (10am PT) via the link below. Make sure to mark this down in your calendar!
This live video isn’t for marketers and it isn’t for anyone trying to build or promote a “get rich quick” Room on the Clubhouse platform.
This presentation IS ALL ABOUT showing business owners and professionals the best way to build your personal and professional brands on the Clubhouse platform through the process of adding value while being entertaining, unique, memorable, and respecting the time and attention of your audience.
The live conversation will include:
-12 Winning Tips to Successful Build Your Brand on Clubhouse
-9 Powerful and Effective Ways to Moderate a Clubhouse Room
-10 Ways to Make a Good First Impression When Speaking in a Clubhouse Room
I’ll be taking your live questions and sharing my favorite approaches, resources and links. I’ve also reached out to a few friends who are building and engaging on Clubhouse the right way and hopefully they’ll be able to join us on the show.
PS- If you’d like to get a short text or email update before I go live on social media (live videos, interviews, podcasts, and Clubhouse), you can do so via this link. Thanks! https://streaming.lawyer/mitch
I originally shared this in our “Lawyers on Clubhouse” Facebook Group. Because so many of my friends, who are not lawyers and not part of the group) wanted to see the post, I’m sharing it here too. If you think this post has value, please feel free to share the link with other friends who are enjoying the Clubhouse platform.
Tips For Moderating a Clubhouse Room.
I sat down with my team to come up a list of tips to help all of us moderate our Clubhouse Rooms. After we got past the “it’s like herding a bunch of really smart cats,” this is what we came up with. Please share any additional thoughts in the comments and I’ll update the post as needed.
When you start your room, there’s a good chance you’ll be the only person in the room. That’s OK. It’s normal. It can take a few minutes for people to find their way over to the room, even if you’ve been promoting it on your social platforms and blogs (see #6 in the above link).
The key is to have something going on while people are coming in. When you see people down in the audience, welcome them by name and let them know, in a friendly conversational way, what the room is all about. For example, I was part of a room with Bob Burg, author of “The Go-Giver” series of books. As people started coming in and while I was alone on stage before Bob arrived, I started with, “Hi Julie, it’s good to see you in the audience. This is going to be fun. Bob Burg will be joining us and after a few minutes, we’ll be asking everyone to raise their hands and come up to the stage to say hello and ask questions. Please do me a favor and hit the (+) button and please invite your friends, who will want to meet Bob, into the room…”
I’ll continue to chat about my day, maybe something that’s relevant to the topic or that happened in the news, and just keep the audio live so that people who come into the room stay in the room. If you have a co-moderator, you can incorporate the above with small talk for a minute or two until you decide it’s time to formally start the presentation, discussion or immediate Q&A.
#2: Give Context to Your Room
Many people in the room may not know exactly what the room’s about or who you are. Take 30-60 seconds to set the stage focusing on the benefits to your audience. Introduce yourself and immediately let everyone know what value they’re going to receive by listening and participating in the room. If you’re co-moderating a room, plan ahead to introduce each other with a short 30-60 second introduction. I always ask the other moderator to text or email me a short intro and then modify it down to something short and sweet. The idea is to give everyone in the room a reason to be there and invite others into the room. At this stage I also usually mention the room will be open for an hour (or whatever the time frame is) so that everyone knows the general game-plan.
I’m humbled. Thank you Michelle Reinglass, Esq. (former president of the Orange County Bar Association, former chair of its Business Litigation Section, past chairperson of the California Employment Lawyers Association, Top Business Lawyer of the Year, Top Woman Litigator, Top Employment Attorney and author).
“Mitch’s title, “The Ultimate Guide to Social Media” is very accurate. I love that he goes outside the realm of just focusing on the platforms and marketing end. In fact he utilizes the power of mindset in every aspect of social media usage. He says “understanding the social media mindset is EVERYTHING.” I agree! He also is one of the few business people who advise learning your purpose, your “why”, and demonstrating living in alignment to your purpose on social media. I met Mitch for many years ago, when our law offices were in the same building. I have seen Mitch in action in the courtroom, brainstormed cases with him, and can say first-hand that he is the real deal as a smart, generous and caring human being. It is in his DNA to focus on others to figure out how he can add value to others’ lives. He emphasizes this in this very informative book. Despite using social media for many years, I consider myself somewhat of a neophyte in that realm. Mitch is a great teacher, which is why this book is so valuable. Mitch does an excellent job in distilling down the various platforms in social media. He understands human nature, and lives and teaches the importance of being authentic and transparent in business, as well as treating business connections as the treasured relationships that they are. This book is a MUST-have for everyone!” -Michelle Reinglass, Esq.
More comments about the book here. Grab your copy (Kindle and Audible too) here.