Joe Pulizzi Talks Content Marketing

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less” was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. And one more thing, if you ever see Joe in person, he’ll be wearing orange!

Look for Joe’s newest book for entrepreneurs, Content Inc., coming September 2015 [click the picture to watch the live stream]

joe pulizzi streaming lawyer

David Meerman Scott

David is an internationally acclaimed business, marketing and PR strategist. He’s also a world traveler who shares his personal (surfing, ice diving, mountain bike riding) and business experiences online via posts, pictures, videos and from the stage in front of large audiences.

He is the author or co-author of ten books – three of which are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far.

We’ll chat about his latest book (and my favorite), “The New Rules of Sales and Service” and how you can use agile, selling, real-time customer engagement, big data, content, and storytelling to grow your business. My personal favorite chapter in the new book is about the concept of “Newsjacking”. Get the book and find out why!

Ben Parr on Captivology

Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. He has coached dozens of young startups and Fortune 500 corporations on the psychology of attention and how to get attention for their products. Ben is also a columnist for Inc. Magazine and a contributor to CNBC. Ben’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, The Wall Street Journal, Forbes, and The New York Times.

During this live stream Spreecast, Mitch and Ben chat about his new book titled, “Captivology: The Science of Capturing People’s Attention.”  [click the picture to watch the lives stream spreecast]

 

 

ben parr mitch jackson

Jacob Sapochnick Interviews Mitch

I was recently interviewed by San Diego Immigration attorney, Jacob J. Sapochnick, aka “The Enchanting Lawyer.”

During the interview, Jacob asked me to share thoughts about the practice of law, trying cases, and the importance of balancing all of the above with family and friends. A substantial portion of the interview involved communication skills using both digital tools and, “old school” people skills. I hope you enjoy this interview as much as I did!