I was recently honored to be profiled in a new blog post by friend, David Meerman Scott. I first connected with David last summer after my daughter, AJ, met him while interning for Bryan Elliott of LinkedOC. Our daughters are the same age and David was kind enough to give AJ several business success tips.
I’ve since read and put to use the information found in several of David’s books. Here’s the link to David’s post if you’re interested in seeing one way my law firm is building new relationships and walking the talk on social and the internet.
For those of you not familiar with David, it’s important to know that he’s an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of 10 books, three of which are international bestsellers. One of these, “The New Rules of Marketing & PR”, is now in its 4th edition and has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. One of my interviews with David can be viewed here.
Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less” was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. And one more thing, if you ever see Joe in person, he’ll be wearing orange!
Look for Joe’s newest book for entrepreneurs, Content Inc., coming September 2015 [click the picture to watch the live stream]
Want to know the biggest mistake most trial lawyers make during opening statement and closing argument? Interested in knowing the biggest mistake many keynote speakers make from the stage while presenting to a large audience?
Here you go!
David is an internationally acclaimed business, marketing and PR strategist. He’s also a world traveler who shares his personal (surfing, ice diving, mountain bike riding) and business experiences online via posts, pictures, videos and from the stage in front of large audiences.
He is the author or co-author of ten books – three of which are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far.
We’ll chat about his latest book (and my favorite), “The New Rules of Sales and Service” and how you can use agile, selling, real-time customer engagement, big data, content, and storytelling to grow your business. My personal favorite chapter in the new book is about the concept of “Newsjacking”. Get the book and find out why!
Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. He has coached dozens of young startups and Fortune 500 corporations on the psychology of attention and how to get attention for their products. Ben is also a columnist for Inc. Magazine and a contributor to CNBC. Ben’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, The Wall Street Journal, Forbes, and The New York Times.
During this live stream Spreecast, Mitch and Ben chat about his new book titled, “Captivology: The Science of Capturing People’s Attention.” [click the picture to watch the lives stream spreecast]