Ann Handley is the author of the Wall Street Journal bestseller, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business”.
Ann is also the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
During the live stream, Mitch and Ann talked about her thoughts and ideas about creating content in today’s fast paced and limited attention span world and also how you can improve your writing to get the result you’re looking for on an offline.
I was recently honored to be profiled in a new blog post by friend, David Meerman Scott. I first connected with David last summer after my daughter, AJ, met him while interning for Bryan Elliott of LinkedOC. Our daughters are the same age and David was kind enough to give AJ several business success tips.
I’ve since read and put to use the information found in several of David’s books. Here’s the link to David’s post if you’re interested in seeing one way my law firm is building new relationships and walking the talk on social and the internet.
For those of you not familiar with David, it’s important to know that he’s an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of 10 books, three of which are international bestsellers. One of these, “The New Rules of Marketing & PR”, is now in its 4th edition and has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. One of my interviews with David can be viewed here.