Ben Parr on Captivology

Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. He has coached dozens of young startups and Fortune 500 corporations on the psychology of attention and how to get attention for their products. Ben is also a columnist for Inc. Magazine and a contributor to CNBC. Ben’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, The Wall Street Journal, Forbes, and The New York Times.

During this live stream Spreecast, Mitch and Ben chat about his new book titled, “Captivology: The Science of Capturing People’s Attention.”  [click the picture to watch the lives stream spreecast]



ben parr mitch jackson

Jacob Sapochnick Interviews Mitch

I was recently interviewed by San Diego Immigration attorney, Jacob J. Sapochnick, aka “The Enchanting Lawyer.”

During the interview, Jacob asked me to share thoughts about the practice of law, trying cases, and the importance of balancing all of the above with family and friends. A substantial portion of the interview involved communication skills using both digital tools and, “old school” people skills. I hope you enjoy this interview as much as I did!

Mobile Tech, Google Glass and Spreecast

google glassLast week I shared my thoughts about how important mobile platforms are when it comes to communicating online. This week I’m sharing the recorded video of our Friday morning Spreecast discussing many of the same issues.

During the Spreecast, people connected and shared their ideas via desktops, laptops and smartphones. In a year or two this entire Spreecast will simply require a smartphone or mobile wearable device like Google Glass. Pretty exciting when you think about it.

Here’s the Spreecast. Please share your comments below. By the way, we’ll be doing more of these so if you’d like to know when the next Spreecast will take place, follow me on Twitter. I share most events there!

How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice

My presentation via live stream at “ROI2014 – The Premier Word-of-Mouth Marketing Conference for Trial Firms” in Sand Pearl Beach Resort in Clearwater, Florida

“How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice!”

Although I focus my discussion to lawyers and law firms, this approach will work for almost any business.

(note- at the 7:48 minute mark, I share a short 4 minute video of David Meerman Scott discussing his book about Newsjacking and this topic in more detail. There is a video and audio overlap between my video and what is playing at the conference. Although I recommend you watch David’s video, if you’d like to skip ahead, simply click to the 11:55 minute mark).

If you’re interested, here are several examples of how we use newsjacking technique:

Donald Sterling’s Alleged Racist Rants and the Legality of Recorded Telephone Conversations in California

Michael Sam is Gay and the NFL Team That Drafts Him Will Face Major Litigation Exposure

Justin Bieber Shows You the WRONG Way to Give a Deposition

Who Is Responsible for the Death of Philip Seymour Hoffman?

Oscar Pistorius | Reeva Steenkamp South African Murder Trial

Woman cuts off husband’s penis and is charged with criminal torture and aggravated mayhem

Katie Couric, Ann Curry and TMZ

How Corporations Can Be Held Criminally Liable For Wrongful Acts- The Toyota Case

California’s New “Revenge Porn” Law- All talk and no action!

What Will Happen Next in the Amanda Knox Murder Case?

Target is Liable to Consumers for Massive Data Heist

How This California Law Firm Handles Bullying Cases


Chris Brogan Interview Mitch on “The Owner’s Mindset”

chris brogan and mitch jackson on instagram 200Chris Brogan has a great business oriented podcast called The Owner’s Mind. The show focuses on helping people “own” their business, lives and world. When he reached out to ask if I would be on the show I didn’t have to think twice. Here you go…