Last week I shared my thoughts about how important mobile platforms are when it comes to communicating online. This week I’m sharing the recorded video of our Friday morning Spreecast discussing many of the same issues.
During the Spreecast, people connected and shared their ideas via desktops, laptops and smartphones. In a year or two this entire Spreecast will simply require a smartphone or mobile wearable device like Google Glass. Pretty exciting when you think about it.
Here’s the Spreecast. Please share your comments below. By the way, we’ll be doing more of these so if you’d like to know when the next Spreecast will take place, follow me on Twitter. I share most events there!
My presentation via live stream at “ROI2014 – The Premier Word-of-Mouth Marketing Conference for Trial Firms” in Sand Pearl Beach Resort in Clearwater, Florida
“How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice!”
Although I focus my discussion to lawyers and law firms, this approach will work for almost any business.
(note- at the 7:48 minute mark, I share a short 4 minute video of David Meerman Scott discussing his book about Newsjacking and this topic in more detail. There is a video and audio overlap between my video and what is playing at the conference. Although I recommend you watch David’s video, if you’d like to skip ahead, simply click to the 11:55 minute mark).
If you’re interested, here are several examples of how we use newsjacking technique:
Jason Falls and I talked motocross, negotiation tips and the importance of taking risks on his popular “The Bad Ass 100 Proof Radio Show.” If you want to see a different side to both of us, then I invite you to grab a cold beverage and click the image to tune in (my actual interview begins at about the 9 minute mark).
One more thing before you go. As most of you already know, Jason’s an amazing guy who shares powerful marketing and business building tips relating to the social and digital platforms. You can connect with him here and listen to his podcast via the link above and on Stitcher and iTunes.