Social Media Day San Diego 2018 #SMDaySD

I’m really looking forward to attending and speaking at Social Media Day San Diego. I’ll be sharing legal, business, and social media tips to help keep brands, agencies and influencers safe and sound when doing their thing on the digital platforms.

Will you be there? If so, let’s make sure to connect!

Click here for more details and make sure to follow #SMDaySD for the latest updates and info.

World of Speakers E.39: Giving audiences what they want

My new interview on the “World of Speakers” #podcast with Ryan Foland just dropped! This is my SECRET SAUCE when it comes to winning cases, building relationships on #socialmedia, and adding value from the stage.

Please click here to listen and share. Thanks!

Inside The Mind Of A Real-Time Marketing Master by Daniel Marcos

It was a pleasure being interviewed by Daniel Marcos in his article, “Inside The Mind Of A Real-Time Marketing Master.” Daniel did a great job of digging deep and finding out how and why we use real-time marketing and branding, like newsjacking, to provide unique content, help others, and build our brand.

I think this small part of his article nailed exactly how we’re doing the real-time newsjacking dance and so I’m sharing it here with you. There’s no reason that you can’t do the same thing. BTW, you can read the entire article by clicking here.

The Value Of Human Connection In Real-Time Marketing And Newsjacking

Mitch has leveraged topics from all over the world, whether it’s newsjacking about a case out of South Africa, or a trending popular court case out of New York or London. It has allowed his firm to amplify his expertise as a lawyer and share his expertise as a lawyer. Most important, it has allowed Mitch to share his human side as a lawyer and that’s where the real magic happens.

Mitch explains how human connection is an integral factor of his success.

“I’m going for a run on a Saturday morning down at the beach, and the Facebook Cambridge Analytica data breach story breaks. I haven’t shaved, I’ve got my hat on, I’m sweaty, but I just stop and I let everyone know on Periscope, which is Twitter Live, what my immediate thoughts are and, that I’ll be doing a follow-up story on this data breach within the hour everyone can read, watch or listen to at my website.”

“What that does,” Mitch explains “is it shows the consumer, it shows my audience that I’m a human being. I’m a dad, I’m a husband, I’m just like the neighbor next door. I share the same interests as my audience and as a lawyer, I can talk about an aspect of that interest that others may not have thought about. That’s what connects me with my audience, unlike other lawyers.”

Read the full article here.

The Master of Newsjacking!

 

Earlier today I enjoyed joining marketing and #newsjacking expert, David Meerman Scott, for a few minutes on today’s Growth Institute Webinar, “Real-Time Marketing for CEOs: How to get noticed, get leads and grow your business.”

I’m not sure if there will be a recorded version of the live show but click here for the original link. If it’s recorded and available to the general public, I’ll update this post and share 😉

How To Build Your Brand Using the “You Should Know” Newsletter

This was fun! A big “thank you” for the opportunity to share the Let America Know’s “You Should Know” legal newsletter with my social media legal community.

This service provides consumer attorneys with an easy and effective way to keep consumers and clients updated on what we do and what consumers need to know to stay safe. Hopefully I shared a few new ideas to help lawyers share the newsletter with their audience. Full disclosure, I am a brand ambassador for Let America Know (because I’m such a big fan of the service!)