Attention spans and consumer expectations have changed drastically because of social media. Being successful in your practice and, inside the courtroom as a trial lawyer, requires you to understand, embrace, and harness these changes to make an impact with your audience and empower them to give you the result your client is looking for.
I shared a few thoughts about this and, the misguided mantra about “failing often and failing fast” that you can watch by clicking here.
This is a clip from last month’s live video and podcast interview with lawyer and social media expert, Brad Friedman.
“Your true worth is determined by how much more you give in value than you take in payment.” -Bob Burg
Tuesday night, Bob Burg (co-author of the Go-Giver book series including “The Go-Giver” and “The Go-Giver Influencer,” and author of “Endless Referrals” and “Adversaries into Allies”) shared practice success tips in my LegalMinds Mastermind Facebook Live. The show is titled, “The Go-Giver Way to Enriching Your Professional Practice via Social Media” and you can watch the recorded episode here or below. Enjoy!
This interview was part of our usual Tuesday and Thursday LegalMinds Live Videos and I’m also excited to announce that Bob is a contributing author to my new book, “Social Media for Professionals” coming out in December 2018.
Related: My interview with Bob about his book, “Adversaries into Allies.”
How can professionals build their brand and increase revenue on social media? Brad Friedman gets me to answer this question, and many more, during his live video interview. Watch and share!
I had a blast joining Chapman University Professor, Niklas Myhr (aka the “Social Media Professor”), and his MBA class last Monday night. I shared real world issues and solutions to building a brand and frankly, building a business. We then wrapped things up with my fav– extensive Q&A.
Click here to see a few more pics on my Facebook page.
I’m looking forward to sharing a new keynote at the #PILMMA Super Summit in St. Louis titled, “Real-Time Marketing for Lawyers: How to Get Noticed, Build Relationships and Grow Your Practice” (Sept 11-14th). #law #success
Will you be there?
Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.
If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.
Thanks everyone and make each day your masterpiece!
More pics here.