Just Out! The New 6th Edition of “The New Rules of Marketing and PR” by David Meerman Scott

I’m honored to be profiled in Chapter 5 of David Meerman Scott’s 6th edition of his best-selling book, “The New Rules of Marketing and PR.” The chapter is titled, “Blogs: Tapping Millions of Evangelists To Tell Your Story” and frankly, it shares some of my favorite approaches to building your brand and creating global top-of-mind awareness and influence. I know you’re going to like all of the tips, information and stories found in David’s updated book!

To put the value of David’s book into context, it’s important to know that the first edition of “The New Rules of Marketing & PR” was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.

The newly updated 6th edition is out in the USA and will soon reach other countries around the world. It includes a dozen fresh new examples of success. Click here for more information and to place your order!


Update: I’ll be sharing the stage with David in Las Vegas later this month at the Tony Robbins Business Mastery Event. Look for our updates and livestreams during the upcoming event and click here or on the image below to watch a short live video of David sharing my newsjacking efforts at the recent Florida event 😉

Criminal Defense Attorney F. Lee Bailey on TheShow.live!

It was fun having famed criminal defense attorney, F. Lee Bailey, on TheShow.live

Lee’s many clients and cases have included (1) Sam Sheppard (inspiration for the television series The Fugitive and the 1993 movie staring Harrison Ford and Tommy Lee Jones; (2) Boston Strangler; (3) Patty Hearst- armed bank robberies after being kidnapped by the Symbionese Liberation Army (SLA); and of course, (4) the OJ Simpson Case-his famous cross examination of Detective Mark Fuhrman was considered by many to be the key to Simpson’s acquittal. Bailey got the detective to claim, “marine to marine”, he never used the “N” word.

The original episode, viewed by thousands, with comments is here. You can also catch past and upcoming episodes of TheShow.live on Facebook by clicking here!

If you enjoyed this post, please recommend and share to help others find it. Also, please feel free to leave a comment below. Thanks!

Talking Points From My “Legal” Presentation at Social Media Day San Diego 2017

We had over 400 people from around the world attend Social Media Day San Diego. The venue was on the sand at the beautiful Bahia Resort on Mission Bay. I shared a few pictures and videos in an album on Facebook and also on Twitter and Instagram using #SMDaySD

My afternoon presentation revolved around sharing 30 years of legal tips to help keep my social media friends safe when doing business on the digital platforms. Looking back, it’s clear my message was to be careful about what you say and do on social media. In today’s world, there are legal consequences.

I started things off by sharing the below Fyre Festival video from Mashable

Next, I showed everyone what a $100M lawsuit looks like and we talked about business, legal and social media promotion options to avoid being named a defendant in a similar claim.

I then discussed 7 specific tips to help everyone in the audience safely do business on the social media platforms. If you missed the event, no worries. Many of the approaches I mentioned can be found in a combination of my earlier blog posts, “Nine Legal and Entrepreneurial Tips To Help You Start and Build Your Online Business”,  “So You Want To Start a Business?” and “Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers.”

All of my fellow speakers shared major value during the conference. If you were not able to make it this year, you can stay connected and possibly eventually get access to some or all of the content by connecting with SocialMediaDaySanDiego, Casual Fridays or Tyler Anderson.

I believe social media is all about relationships. It was great seeing old friends and also beginning many new friendships. I’m looking forward to staying in touch with everyone and continuing the social media dance for many years to come!

Thanks everyone for a fantastic experience. Make today your masterpiece!

How to Remain Human in High Stakes Business Negotiations

During the #H2HChat (live video interview), I shared 30 years of trial lawyer negotiation approaches and techniques with friends and social media pros Bryan Kramer and Courtney Smith Kramer of Purematter.

You can watch the recorded interview above or here!

I believe the “insider secrets” I shared have helped me close numerous multi-million dollar cases for my clients. Regardless whether your next deal is small or large, these negotiation methods will work for you too.

I may share detailed “show notes” and bullet points in the near future. Follow me here at the blog or on social to get the link when it goes live.

If you enjoyed this post, please recommend and share to help others find it. Also, please feel free to leave a comment below. Thanks!

 

My Take-A-Ways From Gary Vaynerchuk on TheShow.live

“Success consists of going from failure to failure without loss of enthusiasm.” -Winston Churchill

Gary Vaynerchuk was on our weekly live video talk show, TheShow.live, and we chatted about how our life experiences helped build our foundations for success. We shared examples about how what we learned, watched and experienced (good and bad), all helped shape who we are and what we’re doing today.

This is such an important concept that I want to dive into it in just a bit more detail. By the way, this was a popular episode with Jennifer Hoverstad, Gary Vaynerchuk and yours truly talking social media, VR, the NFL, Samsung phone battery fires, the presidential election and much more. If you missed it, here you go!

The Early Years

My early use of dial up modems, coding websites and eventually creating websites for my law firm in the late 1980s and early 1990s gave me the foundation and skills to incorporate tech into my business and relationship developing efforts today. I was and still am a full time trial lawyer, but my interest and passion for the tech side of life, especially social media, has allowed me to build the global brand I have today.

Now here’s the kicker. Even though almost all of the code, tools, and platforms I spent hours learning how to use no longer exist, the lessons and skills I developed help me stay relevant to this very day. From our discussion, I know Gary and Jennifer feel the same way.

For me, the “success” I’ve achieved (I define my success as being in a position to help my clients and comfortably balancing my professional and personal life) isn’t simply because of tech, social media or even the law. We need to go back even further in time and well before the Internet or law school for the initial and extremely important foundational building blocks. Here’s what I’m talking about.

Over the years I’ve been fortunate to obtain some very good jury trial verdicts for my clients. The skills, techniques, and approaches I used during each trial to help jurors see things my client’s way had more to do with the people skills I learned over the years as a waiter and bartender in college than what I was taught in law school. My results in court and online are from the “people skills” I picked up by watching, listening to, and talking to all of the amazing guest from around the world who stayed at our Arizona ranch during my high school and college years.

When it comes to jury selection, I believe picking the right twelve people to serve as jurors in all of my 66+ trials had more to do with the skills I developed chatting with and checking people in at the front desk of Caesars Tahoe than what I learned in my evidence class. The techniques I use to help cope with emergency issues during a trial came from my experiences as a manager at Caesars and other resort properties and not what I learned in my Civil Procedure class.

I didn’t realize back then that my experiences would help me today as a lawyer and entrepreneur, but they did and in a big way. The lessons I’ve learned from the highs and lows of my early life experiences are all now valuable assets I use each week in court and online.

Now let’s fast forward to today’s tech including social media and live streaming. I can comfortably report that my ability to quickly engage on these platforms comes from what I learned decades ago and because of the experiences I mentioned above. In court, I’ve also changed how I interact with witnesses and my jury.

Understanding the issues of time and attention, today I talk in 140 character soundbites (sort of) and do all that I can to deliver the type of message most of my young jurors hear 24/7 on social media. It’s about keeping things familiar and sharing concepts via metaphors that they understand, appreciate and respect. It’s also about giving an 18 minute dynamic TED Talk type of opening statement instead of delivering a two hour mind numbing “watch the paint dry on the wall” experience.

The World Is Your Classroom

We can all learn important lessons from everything we do. Our experiences are a foundation for progress and future success. Nothing you’ve done, good or bad, is wasted time. Everything you do is a building block for your long-term success.

As we chatted about on TheShow.live, it simply takes the right mindset to appreciate this approach to life’s journey. Once you figure this out, anyone can flip the switch and create positive change.

Things don’t always work out, and opportunities and experiences come and go. The important thing to remember is that the experiences you have during the process are unique and powerful assets for future growth and skill. Embrace everything that happens to you, learn from your wins and losses, and always keep moving forward.

Without exception, every single successful person I’ve met in my 30+ years of business has a clear understanding of the power of what we talked about in this episode and what I’ve highlighted in this post. Now, you do too.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” -Winston Churchill


Related: Join us on TheShow.live (Wednesday’s at 4 pm ET)

Newsjacking for Lawyers: How to Build Your Brand and Grow Your Practice

I’m excited to see this article that David Meerman Scott and I wrote about #Newsjacking in the PILMMA “Insiders’ Journal” magazine (April 2017). Click to learn more about Newsjacking.com and PILMMA


Related Posts and Video:

California trial lawyer comments on legal aspects of news to grow influence

Newsjacking with Ken Hardison of PILMMA

Social Media on Steroids: How One Lawyer is Live Casting and Newsjacking

And on Facebook Live via the 2017 Tony Robbins Business Mastery Event in Florida