Listen- Can You Tell The Difference? Artificial Intelligence, Fake Audios, Pics and Videos

I just watched a video from AI startup Dessa. Several of its engineers created a voice clone, perfectly mimicking the sound (tone, word choice, voice inflection…) of podcaster, comedian and MMA-commentator, Joe Rogan. Watch and listen here.

Can you tell the difference between the real Joe Rogan and the AI Joe Rogan? Are you as blown away by this AI technology as I am?

These are fascinating times. I’m a big fan of tech but, as a trial lawyer who thinks about foundation and authenticity evidentiary issues during trial, I’m concerned that many lawyers, judges and jurors, are going to be intentionally mislead by this kind of technology. People and companies are going to win and lose cases, and some will go to jail, because of fake evidence created with these AI tools.

I talked about similar technology in my 2017 blog post, “Fake News, Adobe VoCo and Authenticating Evidence” and also the positive side of using tech in trial in my 2016 post “Using Virtual Reality, Augmented Reality and Sensory Devices in the Courtroom!”

Even video is being altered every single day. Here’s a good example to help remind everyone that what you think you’re hearing and seeing may not actually depict the truth.

One of the reasons I agreed to be a contributing expert to our California State Bar’s “Effective Introduction of Evidence in California- Chapter 54 Electronic and Social Media Evidence” was to highlight these issues and, show lawyers how to protect the best interests of their clients. As technology gets better and better, so will the challenge of figuring out the difference between fact and fiction. The more we all know about this new AI, the better off we’ll be as a society.

I hope I’ve given you a few things to think about. Enjoy the rest of your day and make this weekend your masterpiece!

P.S.  Yes, it’s really me, and not an AI bot, writing this post 😉


Mitch JacksonMitch Jackson is an award winning California trial lawyer. He’s also a business, legal, and digital consultant, speaker and founder of the LegalMinds Mastermind. Mitch is the author of “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”

Mitch’s Interview on “The Growth Goal Podcast”

I really enjoyed sharing some of my very best business and social media success tips on THE GROWTH GOAL podcast hosted by the amazing Alycia Mitchell Kinchloe, Esq. It’s live! Click here to listen!

Liability Safety Tips for Influencers

New Video: “Influencer Liability Safety Tips” (watch this video if you’re an #influencer engaged in influencer marketing on #socialmedia)


(Paperback, Kindle and Audible)

Also see:

How Brands Can Protect Themselves When Using Influencers (part 1 of 3)

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3)


Social media agencies often times are the middle man between brands and influencers. While influencer marketing can be an extremely valuable marketing asset for a brand’s products and services, as the agency connecting brands with influencers, you need to be careful and use these 6 tips to not only protect yourself, but also everyone else involved.


Related posts (click here)

Get the new book today!
(Paperback, Kindle and Audible)

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

If done correctly and legally, influencer marketing can be an extremely valuable marketing asset for your products and services. However, if an influencer makes an honest mistake, is negligent, or intentionally breaks the law, he or she can create massive liability for your company. Use the 5 tips in this video to protect your company if and when this happens.

Also Coming This Week:

How Social Media Agencies Can Protect Themselves from Brands and Influencers When Engaging in Influencer Marketing (part 2 of 3).

How Influencers Can Protect Themselves from the Mistakes and Wrongdoing of Social Media Agencies and Brands (part 3 of 3).


21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)

Social Media Influencer Liability (overview)

Influencers- How to Avoid Having This Happen To You! (Floyd Mayweather Jr. and DJ Khaled Charged with Cryptocurrency Fraud)

Hashtags No Longer Protect Influencers. Actually, they never did!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers

The Fyre Festival (live video discussion)

Nimble CEO Jon Ferrara and Mitch Jackson: “Using Social To Build Influential Relationships”

This was an excellent live video webinar. I’m so glad it was recorded and is now available on YouTube!