New Recommendation from Brandon Farbstein

Well this just made my day. I’m both humbled and honored. Thank you Brandon Farbstein!

Brandon Farbstein shares his kind recommendation of Mitch Jackson“Mitch Jackson is exactly who you want having your back. While elevating my platform and speaking career, legal issues and needs naturally happen. When a potential issue was unfolding, Mitch shared specific ideas and actions with me on how to handle it. We got everything completely resolved in a matter of a few days, and he helped me alleviate a lot of stress over the holidays.

I am extremely grateful for his above-and-beyond mindset and invaluable insight. Mitch is the best in the business, and I would HIGHLY recommend working with him!”

Brandon Farbstein– 20 Year Old Empowerment Speaker | Instagram’s 19Under19

For more recommendations, click here 😉

14 Ways Professionals Can Market Their Practice on Social Media in 2020

As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.

In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.

Introduction

Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.

While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are  your biggest fan really does matter. How you create human experiences on social media matters.

What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.

If you want to get serious about marketing your professional practice on social media in 2020 and, the right way to connect with today’s social savvy consumers, then use the tips and advice I share in this post, together with the approaches I share in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”

Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.

I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.

OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.

OK. Let’s get started…

Continue reading “14 Ways Professionals Can Market Their Practice on Social Media in 2020”

10 LEGAL STRATEGIES TO PROTECT AGENCIES AND SOCIAL MEDIA MANAGERS

I recently shared this video presentation, “10 LEGAL STRATEGIES TO PROTECT AGENCIES AND SOCIAL MEDIA MANAGERS” during AgoraPulse’s recent Social Success Summit 2.0. At the end of a month, I’m honored to report that my presentation was voted the second most popular by the general public (#2 out of 27).

In any case, AgoraPulse has given me permission to share these 10 tips, plus a few bonus tips, with you. Whether you’re an individual doing business online or, an agency or manager looking to improve your “best practices,” I hope you find value in this presentation. Click here to watch the video I just uploaded to YouTube.

If you have any questions or would like to stay connected, the best place to reach me for social, digital and biz/legal related needs is right here at the Streaming.Lawyer

If you’d like to connect on social, you can find me on most of the platforms (@mitchjackson) with most links listed right here.

It was a pleasure being part of AgoraPulse’s Summit and until we see each other online or next conference, make each day your masterpiece!

Mitch Jackson

On the go and want to listen to the podcast version of this content? No problem. Head on over to the MitchJacksonPodcast and listen on your favorite platform!

FTC Releases Advertising Disclosures Guidance for Online Influencers

Update: November 5, 2019

The Federal Trade Commission has released a new publication for online influencers. It tells influencers what and how to disclose their relationships with sponsors. Read the updated influencer FTC disclosure requirements here! (PDF)

Other updated FTC resources and links are here.

Related

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

How Social Media Agencies can Protect Themselves from Influencer Liability

How Influencers Can Protect Themselves from Agency and Brand Liability

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

#influencer #ftc