The Power of Social Media for Professional Services

My interview on the “Social Pros Podcast” hosted by the amazing Jay Baer and Adam Brown.

Click to listen.

When it comes to marketing, branding and sales, telling a good story is important. But you want to know what’s 10X more important?

It’s telling a powerful, emotional, and persuasive story, THAT EMPOWERS PEOPLE TO TAKE A DESIRED ACTION.

In this interview, I share how I’ve applied 3 decades of trial lawyer advocacy skills, on social media, to do just that. I believe you can do the same thing.

Please click to listen and share if you like the content.

Listen online | Stitcher | Listen on iTunes | YouTube | Spotify

Thanks!

Mitch

Running, Mountain Lions, and FOMO

There was a mountain lion sighting yesterday here at Wood Canyon. I thought I’d grab my GoPro and take a run during lunch to see what all the excitement is about. Join me!

#attorney #lawyer #running

BEING A “GO-GIVER” IN THE LEGAL PROFESSION- “Go-Giver” author, Bob Burg, Interviews Mitch Jackson

“He’s an award-winning California trial lawyer who approaches Social Media about the most perfect way I’ve ever seen — in a way that I can only describe as the very embodiment of The Go-Giver Way. And his results, both in revenue and friendships have been beyond notable.”Bob Burg (author of the Go-Giver series of books)

Mitch dives deep on these important concepts and more:

    • What are the four steps to success on social media?
    • You’re a content producer and artist. Give yourself permission to shine 24/7.
    • Being strategically transparent and showing your human side isn’t an option. It’s mandatory.

Click here to listen.

#attorney #lawyer #cliocloud

Persuasion in the Courtroom and on Social Media

Good trial lawyers know that giving a great opening statement or, an effective closing argument, involves more than simply sharing the facts and evidence.

They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that in the end, adds meaning and value as to why everyone is in the courtroom.

Respecting the time and attention of your jury is critically important. Making sure your presentation is timely, relevant, and strategically transparent is not an option. Doing so builds rapport and trust. Empowering your jury to take that next step, that desired action, will all but guarantee a win for your client.

Creating and sharing content on social media involves the same strategy.

Just like a lawyer in court, your content must be relevant and interesting. It must be timely and in most cases, entertaining.

Strive to create and deliver content in your own unique way and in your own voice. Depending on the circumstances, add the right amount of emotion and in the end, you’ll be creating memorable content that others will talk about, share, and take action on.

I hope you found this approach useful 😉

Mitch

SOCIAL MEDIA TIPS FOR LAWYERS

What is the “P-U-B” method of communication on social media? Have you tried Tamsen Webster’s “Red Thread” approach to persuasion when creating and sharing digital content?

If you’re not sure what I’m talking about, then you’re going to enjoy this video.

Once or twice a year, I share private content from my LegalMinds Mastermind with the public. This is one of those times.

During this week’s Tuesday live video, social media marketing and branding expert, Erin Gargan King, presented outstanding tips to help lawyers create better content and build their brands on social media. In addition to the “P-U-B” and “Red Thread” methods, Erin also emphasized the importance of training yourself to show your “authentic self” to the world and shared ways to do so consistently.

What I’m sharing in this video are a few clips/highlights that I put together from the regular hour-long weekly Tuesday Q&A.

The content is good. I hope you enjoy the tips!

Stop by LegalMinds if building your brand on social media is of interest to you. You can connect with Erin at Socialite.