HOW TO DO SOCIAL MEDIA THE RIGHT WAY IN 2019

My Story (The Short Version)

When I first opened the doors to my very own law firm 33 years ago, I tried to market and build my practice like all the other big law firms in town.

It didn’t work.

They had more money and resources than I did. Because of this, they were able to stand out and get all the good clients. Despite how hard I tried to get noticed and bring in bigger cases, nothing worked.

I believe most new business owners experience the same thing. It doesn’t matter if you’re a lawyer, doctor, or the new local sandwich shop in town.

In fact, I shared my struggle, and this part of my story, in a short video during a morning run not too long ago.

Then I Did This

After about 5-7 years, something happened that changed everything for the better. I did something radically different, and it worked. It worked very well.

Continue reading “HOW TO DO SOCIAL MEDIA THE RIGHT WAY IN 2019”

Social Chat 2.5: How to Promote Yourself on Social Media to Increase Sales

WOW! Massive value was shared during today’s SEMrush Social Chat 2.5. Listen to all the social media and digital tips dropped by Rebekah Radice, Kelly Noble Mirabella, Christina Nicholson, and yours truly, during the show!

9 Legal, Business and Entrepreneurial Tips to Help You Start and Build Your Online Business

jon mitchell jackson 400While facts tell and emotional stories sell, incorporating these into a digital footprint and unique brand will help you build a dynasty!” -Mitch Jackson, Esq.

If you’re going to take your offline business online or, start a new business on the digital platforms, there are 9 things I think you need to know, understand and do. My recommendations are based on 33 years of practicing law, starting and running my own successful businesses, and helping clients start hundreds of new companies. Many insights are also premised around my own experiences relating to our firm’s online presence since 1996.

Before we get started, please remember that although I am a California trial attorney, and a pretty good one at that, I’m not your attorney. This is not legal advice. Also, the laws in each state are different so please contact an experienced attorney in your state to discuss questions, legal needs and options (need help finding a good lawyer? Here’s an easy and inexpensive way that I recommend to help you get legal advice and help in all 50 states)


DO BUSINESS AS A CORPORATION OR LLC

Whether you know it or not, the real question in today’s business world isn’t if you’ll be sued? It’s when will you be sued? According to recent statistics, the average small business owner will be sued at least 3 times during his or her business lifetime. Knowing this, I encourage you to please be smart, plan ahead, and take steps to protect yourself and your business before something bad happens.

Corporations and Limited Liability Companies (LLC) allow you to put a protective shield between your business liabilities and personal assets. If you correctly set up, run and manage your company (and that’s a big if), your personal assets will be protected if a claim or lawsuit is ever brought against your business.

Most people don’t set up their corporations and LLCs correctly. Those who do often times drop the ball down the line when it comes to managing the entity. Their are numerous filing, registration, legal, tax and insurance requirements that all must be setup and managed correctly over the long-term. The point of this article is to make you aware of the business entity options and that these requirements exist. An experienced professional in your city and state can hold your hand and make sure you do everything correctly.

One more thing. In my opinion you should never do business as a sole proprietor (an individual) or general partnership. For the above reasons (and many more), there’s just too much liability attached to doing so. Doing business as a sole proprietor is by far the biggest mistake I see people make when doing business online. Instead, form a corporation or LLC and do business as a legal business entity. Continue reading “9 Legal, Business and Entrepreneurial Tips to Help You Start and Build Your Online Business”