Lawyers, doctors, accountants and other professionals, PLEASE do not try to market or advertise your services on social media in 2020. It’s not going to work. Instead, do this!
As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.
In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.
Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.
While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are your biggest fan really does matter. How you create human experiences on social media matters.
What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.
If you want to get serious about marketing your professional practice on social media in 2020 and, the right way to connect with today’s social savvy consumers, then use the tips and advice I share in this post, together with the approaches I share in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”
Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.
I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.
OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.
OK. Let’s get started…
Are You Using Protection?
My phone was hacked while using a Wi-Fi two weeks ago in a well-known Los Angeles hotel. I caught the intrusion early and avoided any issues. If I didn’t have a pretty good handle on tech, I would have never noticed the issue or found the problem.
Because I use public Wi-Fi and hotspots all the time (airports, courthouses, restaurants, coffee shops, opposing counsel’s office, deposition and mediation locations), I did my due diligence and am now using a NordVPN private network (affiliate link). It’s inexpensive and easy to use.
Once you download the app to your phone or iPad, you set it and forget it. NordVPN automatically goes to work to, behind the scenes, to protect you. I’ve been testing NordVPN for the last two weeks, and it’s great!
I’m glad I detected the network intrusion right away and before any of my data was taken. If you’re interested in being proactive and avoiding this problem, take a look at the NordVPN cyber deal that’s going on right now (3 months free) for the next 8 hours or so. I did the $3.49/month 3-year deal (it’s 70% off and also gives you a 30-day money-back guarantee). Now, I automatically enjoy the ultimate online security when I’m out in public.
NordVPN also works on your laptop, desktop, and routers, and I’ll probably add the extra layer of protection in the next week or so. One subscription lets you cover several different devices.
Here’s my affiliate link if you’re interested. Again, this is a paid app/service that’s been recommended to me for a long time, and I’m glad I finally took the time to check it out and add it to my online protection.
If you get NordVPN, let me know what you think after you’ve tried it for a few days. I can’t even tell it’s running in the background on my phone unless I take the time to do a security check (you can click on a link and test/check your privacy connection).
This will be good. Join some of the top digital and social media experts for Social Success Summit 2.0!” I’ll be sharing, “10 Legal Strategies to Protect Agencies and Social Media Managers.”
It’s FREE and all sessions drop November 13th so you can binge-watch at your leisure! Grab your seat: https://agorapulse.heysummit.com
#AgorapulseSummit #digitalmarketing #attorney #lawyer
Good trial lawyers know that giving a great opening statement or, an effective closing argument, involves more than simply sharing the facts and evidence.
They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that in the end, adds meaning and value as to why everyone is in the courtroom.
Respecting the time and attention of your jury is critically important. Making sure your presentation is timely, relevant, and strategically transparent is not an option. Doing so builds rapport and trust. Empowering your jury to take that next step, that desired action, will all but guarantee a win for your client.
Creating and sharing content on social media involves the same strategy.
Just like a lawyer in court, your content must be relevant and interesting. It must be timely and in most cases, entertaining.
Strive to create and deliver content in your own unique way and in your own voice. Depending on the circumstances, add the right amount of emotion and in the end, you’ll be creating memorable content that others will talk about, share, and take action on.
I hope you found this approach useful 😉