I’m leaving the links above so you can copy and share with friends. Also feel free to search Streaming.Lawyer for “video” and “live video” to get more tips. Subscribe to my YouTube channel and take a look at my mastermind 😉
Here’s the deal– most of us never have a second chance to make a good first impression. This is especially true when it comes to live video.
These tips will help you start, communicate effectively, and finish your live videos the right way. Please share with friends who are working from home and trying to figure things out. Thank you! Mitch
What motivates you each day? This was one of my FAVORITE conversations in a long, long time. Watch the recorded show above or here on YouTube.
I’ll be doing more live video community get togethers like this each week. Look for them, right here, at my public facebook page MitchJackson.live and make sure to click the “follow” button to be notified about upcoming Zoom video shows.
As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.
In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.
Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.
While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are your biggest fan really does matter. How you create human experiences on social media matters.
What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.
Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.
I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.
OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.
My phone was hacked while using a Wi-Fi two weeks ago in a well-known Los Angeles hotel. I caught the intrusion early and avoided any issues. If I didn’t have a pretty good handle on tech, I would have never noticed the issue or found the problem.
Because I use public Wi-Fi and hotspots all the time (airports, courthouses, restaurants, coffee shops, opposing counsel’s office, deposition and mediation locations), I did my due diligence and am now using a NordVPN private network (affiliate link). It’s inexpensive and easy to use.
Once you download the app to your phone or iPad, you set it and forget it. NordVPN automatically goes to work to, behind the scenes, to protect you. I’ve been testing NordVPN for the last two weeks, and it’s great!
I’m glad I detected the network intrusion right away and before any of my data was taken. If you’re interested in being proactive and avoiding this problem, take a look at the NordVPN cyber deal that’s going on right now (3 months free) for the next 8 hours or so. I did the $3.49/month 3-year deal (it’s 70% off and also gives you a 30-day money-back guarantee). Now, I automatically enjoy the ultimate online security when I’m out in public.
NordVPN also works on your laptop, desktop, and routers, and I’ll probably add the extra layer of protection in the next week or so. One subscription lets you cover several different devices.
Here’s my affiliate link if you’re interested. Again, this is a paid app/service that’s been recommended to me for a long time, and I’m glad I finally took the time to check it out and add it to my online protection.
If you get NordVPN, let me know what you think after you’ve tried it for a few days. I can’t even tell it’s running in the background on my phone unless I take the time to do a security check (you can click on a link and test/check your privacy connection).