What is the “P-U-B” method of communication on social media? Have you tried Tamsen Webster’s “Red Thread” approach to persuasion when creating and sharing digital content?
If you’re not sure what I’m talking about, then you’re going to enjoy this video.
Once or twice a year, I share private content from my LegalMinds Mastermind with the public. This is one of those times.
During this week’s Tuesday live video, social media marketing and branding expert, Erin Gargan King, presented outstanding tips to help lawyers create better content and build their brands on social media. In addition to the “P-U-B” and “Red Thread” methods, Erin also emphasized the importance of training yourself to show your “authentic self” to the world and shared ways to do so consistently.
What I’m sharing in this video are a few clips/highlights that I put together from the regular hour-long weekly Tuesday Q&A.
The content is good. I hope you enjoy the tips!
Stop by LegalMinds if building your brand on social media is of interest to you. You can connect with Erin at Socialite.
When I first opened the doors to my very own law firm 33 years ago, I tried to market and build my practice like all the other big law firms in town.
It didn’t work.
They had more money and resources than I did. Because of this, they were able to stand out and get all the good clients. Despite how hard I tried to get noticed and bring in bigger cases, nothing worked.
I believe most new business owners experience the same thing. It doesn’t matter if you’re a lawyer, doctor, or the new local sandwich shop in town.
In fact, I shared my struggle, and this part of my story, in a short video during a morning run not too long ago.
Then I Did This
After about 5-7 years, something happened that changed everything for the better. I did something radically different, and it worked. It worked very well.