New Book Recommendation from Michelle Reinglass, Esq.

I’m humbled. Thank you Michelle Reinglass, Esq. (former president of the Orange County Bar Association, former chair of its Business Litigation Section, past chairperson of the California Employment Lawyers Association, Top Business Lawyer of the Year, Top Woman Litigator, Top Employment Attorney and author).

“Mitch’s title, “The Ultimate Guide to Social Media” is very accurate. I love that he goes outside the realm of just focusing on the platforms and marketing end. In fact he utilizes the power of mindset in every aspect of social media usage. He says “understanding the social media mindset is EVERYTHING.” I agree! He also is one of the few business people who advise learning your purpose, your “why”, and demonstrating living in alignment to your purpose on social media. I met Mitch for many years ago, when our law offices were in the same building. I have seen Mitch in action in the courtroom, brainstormed cases with him, and can say first-hand that he is the real deal as a smart, generous and caring human being. It is in his DNA to focus on others to figure out how he can add value to others’ lives. He emphasizes this in this very informative book. Despite using social media for many years, I consider myself somewhat of a neophyte in that realm. Mitch is a great teacher, which is why this book is so valuable. Mitch does an excellent job in distilling down the various platforms in social media. He understands human nature, and lives and teaches the importance of being authentic and transparent in business, as well as treating business connections as the treasured relationships that they are. This book is a MUST-have for everyone!” -Michelle Reinglass, Esq.

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Mitch Jackson's bookMore comments about the book here. Grab your copy (Kindle and Audible too) here.

How Mitch is Using Live Video

Mitch has embraced recorded and live video for more than a decade. He believes that other than providing an exemplary client experience, there’s no better way to connect with people, build trust, and build a professional brand.

This is an audio clip from the Social Pros Podcast “Year in Review” (2020) highlights with Jay Baer, Adam Brown and Anna Hrach. Big thanks to each of you! You can listen to the full episode here.

Meet Kate Bradley Chernis, CEO of Lately

Lately, a platform that automatically turns blogs, online articles, newsletters, videos and podcasts into dozens of amazing social media posts. Connect with Kate on Linkedin and learn more about Lately here.

The Secret To REALLY Connecting With Your Social Media Community in 2021

If you really want to connect with your community in 2021, create and share your personal stories and experiences– your hobbies, interests and passions, on #socialmedia. I dive a bit deeper on this topic in this 6 minute audio.

More voice updates daily on my Alexa Flash Briefings. Don’t have Alexa? No worries, you can listen here too.

My 3 Most Important Social Media Content Creation Tips for 2021

Related links:

Newsjacking (Chapter 26 in my book) and David’s book on newsjacking.

How to produce a live video show (watch on Youtube)

Example: My Amazon Flash Briefings at Mitch.Today

Thursday Afternoon Beach Run and Chat

Topics included the Airbnb $42B public offering value; entrepreneur Tony Hsieh and entertainer Chadwick Boseman passing away without estate plans and discussing my new virtual estate planning department; my Top Secret Partner consulting service for new lawyers; yesterday’s StreamYard with Ross Brand and sharing AgoraPulse and LatelyAI; and why I’m doubling down using the strategies shared in my LegalMinds mastermind, like promoting the Clio Cloud portal, and being massively proactive in 2021 with building my brand and cloud-based virtual business services. And just in case you’re interested, today’s running playlist include Justin Timberlake and Linkin Park