Everyone who connects with me on social media knows how strong I feel about creating exemplary client experiences. In my opinion, these experiences, and the relationships we form from these experiences, are the foundation for everything we do.
In his new book, Jack Newton, the CEO of Clio, shows you how to create solutions and relationships built around excellent service designed to enhance your client’s experiences. One of the things I liked most about how this book was written is that you don’t have to try and do everything at once. You can take your time and slowly implement these concepts over time.
And one more thing. While you’re implementing these new approaches to improve the client experience, remember to have fun, and share your human side. Add a strong social media and digital component to these approaches using the methods we talk about each week in my LegalMinds mastermind, focus on connecting and building valuable long-term win-win relationships with your clients and everything else will fall into place.
Get your copy of Jack Newton’s “The Client Centered Law Firm” today on Amazon. Click here!
Well this just made my day. I’m both humbled and honored. Thank you Brandon Farbstein!
“Mitch Jackson is exactly who you want having your back. While elevating my platform and speaking career, legal issues and needs naturally happen. When a potential issue was unfolding, Mitch shared specific ideas and actions with me on how to handle it. We got everything completely resolved in a matter of a few days, and he helped me alleviate a lot of stress over the holidays.
I am extremely grateful for his above-and-beyond mindset and invaluable insight. Mitch is the best in the business, and I would HIGHLY recommend working with him!”
In 2020, my team and I are going to continue pursuing the same two goals we’ve been focusing on for the past 34 years.
GOAL #1: To provide top-notch personalized legal solutions specifically tailored to each client to help get the exact results they’re looking for.
GOAL #2: To create raving fans by providing an exemplary client experience while executing the first goal.
Sound interesting? Want to learn more?
Well, right now while I’m running, I’m listening to the SocialPros podcast interview of marketing expert and business growth strategist, David Meerman Scott, with the always impressive Jay Baer and Adam Brown. In this episode, David shows you how to leverage your relationships and social media to build a ‘Fanocracy’ for yourself. Give it a listen over the weekend
Because this approach to business is so powerful, I’d also order David and Reiko’s new book, “Fanocracy: Turning Fans into Customers and Customers into Fans.” I’ve got an early copy and can comfortably tell you that it’s going to be one of your favorites!
OK, that’s it for now. Have a great weekend and make each day your masterpiece!
As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.
In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.
Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.
While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are your biggest fan really does matter. How you create human experiences on social media matters.
What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.
Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.
I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.
OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.
I recently shared this video presentation, “10 LEGAL STRATEGIES TO PROTECT AGENCIES AND SOCIAL MEDIA MANAGERS” during AgoraPulse’s recent Social Success Summit 2.0. At the end of a month, I’m honored to report that my presentation was voted the second most popular by the general public (#2 out of 27).
In any case, AgoraPulse has given me permission to share these 10 tips, plus a few bonus tips, with you. Whether you’re an individual doing business online or, an agency or manager looking to improve your “best practices,” I hope you find value in this presentation. Click here to watch the video I just uploaded to YouTube.
If you have any questions or would like to stay connected, the best place to reach me for social, digital and biz/legal related needs is right here at the Streaming.Lawyer
If you’d like to connect on social, you can find me on most of the platforms (@mitchjackson) with most links listed right here.
It was a pleasure being part of AgoraPulse’s Summit and until we see each other online or next conference, make each day your masterpiece!