10 Ways to Start Your Next Speech, Presentation or Livestream

10 Ways to Start Your Next Live Stream

Experts claim that 100 years ago, the average attention span was 20 minutes. Today, it’s about 9 seconds, the same attention span of a goldfish.

While I’m not sure that attention spans are actually shorter in today’s world, I do know all of us are being pushed and pulled into more directions at the same time unlike ever before. As such, it’s never been more important to immediately capture the attention of your audience.

When speaking or creating content, here are 10 very effective ways to do just that.

Let’s say the topic of your speech, presentation or livestream is “The Power of Communication”

You can start with…

1. A quote: “The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

2. A statistic: “The next time you deliver a speech, keep in mind that 90% of what you’re about to say will be forgotten within 60 minutes.”

3. A question: “Do you know what the biggest communication challenge is in today’s noisy and busy world? It’s probably not what you think!”

4. A current new item:  “Becoming an effective communicator got me on CNN last night to discuss the Presidential election. During the show, you all saw what happened. I think it just might change the world. Would you like to know the communication steps I did to get the invite?”

5. A story that relates directly to your message: “I watched opposing counsel give his closing argument. He stumbled through the whole thing. It was a mess. Using 4 of the tips that I’ll be sharing with you today, I stood, walked over to the jury, and gave a closing argument that resulted in a multi-million dollar verdict. Want to know what those 4 steps are?”

6. A sincere thank you or acknowledgment: “Rotary International is truly one of the top community service organizations in the world. I’d like to thank Bob Smith for including me in the event and sharing several communication tips with you.”

7. Have them write something down: “There are five steps that exceptional communicators use to share their message. Grab a pen and paper because you’ll want to write them down.”

8. Humor: “The mind is a wonderful thing. It starts working the minute you are born and never stops until you get up to speak in public.”

9. Make a prediction: “By the time we finish this presentation, I predict that you will increase your ability to persuade others by 25 to 50%.

10. A poem or rhyme:

“Communication is the key, but my hands are shaking as I start the ignition. How many of you feel this way every time you stand to deliver a speech or presentation?”

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If you found these ten tips useful, please share with your audience.

I’ve updated this post to share my new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.” The third section of the book shares communication tips, just like this post, from 15+ top communication experts on the planet. You can use this information to create compelling new content for social media or, offline to persuade your audience to take action when speaking on stage or giving a closing argument in trial 😉

#1 Best Seller and “New Release” in Multiple Categories (in first week)!

My new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” is now available! Amazon.

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The secret to success on social media is doing common things uncommonly well. My new book shows you how to do this and more.

In addition to my own advice, 46 other top social media, business and communication experts show you, through real-world examples and in 52 chapters, what I believe are the three requirements for business success on social media:

1. Having the Right Mindset on Social Media (10 chapters)

2. How to Correctly Use Each Platform While Appreciating and Understanding Each Platform’s Unique Personality (23 chapters)

3. How to Effectively Communicate and Persuade on Social Media (19 chapters)

“The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs” is going to change lives. I invite you to become part of this amazing journey and start using the tools, tips, and approaches in my book to use social media to create a global brand, top of mind awareness, and dominate your market.

“Success doesn’t just happen. You must create it by taking consistent action. Start today.” Mitch Jackson

Click here to get your copy today!

Book Recommendation from David Meerman Scott

David Meerman Scott was kind enough to write the foreword to my new book, “The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs.” Please take a minute, click here or on the image below to watch his video recommendation at the bottom of the Amazon page.

David is the international bestselling author of “The New Rules of Sales and Service” and nine other books. He’s an internationally acclaimed marketing and sales strategists who has spoken on all 7 continents and in 40 different countries. His book, “The New Rules of Marketing & PR is in its 6th edition and has been translated into 26 languages. It’s used as a text book in hundreds of universities and business schools worldwide.

How to Tell if Someone is Lying (Tips from a Savvy Trial Lawyer)

Every single day we struggle with trying to figure out who’s telling the truth. Social media posts, the evening news, and our daily business conversations all often revolve around each of us searching for accuracy and the true facts and story.

The problem we all face is this: How do we know if people are telling us the truth?

A decision based upon someone’s lie can harm relationships, put you out of business, and destroy your reputation in the community. When it comes to politics, a lie can turn love into hate and peace into war.

As a trial lawyer, I’m always challenged to try and figure out if my jurors, witnesses, and opposing counsel are being honest. In high-profile cases, it’s tough to determine if reporters are truthful with why they want to do an interview or have me on a panel.

It’s never easy but, over the past three decades of using the approaches I’ve outlined below, I’ve gotten pretty good at figuring our who is telling me the truth and who is lying. After you apply and practice what I share in this post, I think you’ll also have a much better handle on who’s a straight shooter and who’s trying to pull the wool over your eyes.

Some of the approaches I share with you in this post are based upon things I’ve learned from personal experience while fighting my client’s legal battles in court. Others are concepts and approaches I’ve learned from judges and from studying decades of research by talented psychologist, psychiatrist and other professionals. While you’ll never be 100% sure if the person you’re talking to or watching on television or a livestream is telling you the truth, the use of these techniques should help you get better at making this determination.

Three-Step Approach (When You Can Plan Ahead)

The easiest way for me to tell if someone is exaggerating a fact, misleading me, or straight out lying, is when I’m able to use what I call the “Three-Step” approach. Before talking with someone, I determine specific facts that are true and then when we meet, I naturally and comfortably incorporate questions about those established facts into the conversation.

I then listen to and watch how the other person responds to my questions and how he acts during the conversation. It’s a easy to follow process and you can do the same thing.

Continue reading “How to Tell if Someone is Lying (Tips from a Savvy Trial Lawyer)”

What’s Your ‘Why’ on Social Media?

Towards the end of 2017 I shared this little rant with my LegalMinds Mastermind. Today, I’m sharing it with you.

I believe there’s a right and wrong way to build your social media brand and business. This is especially true if you’re a professional.

With this in mind, this video shares one of the most important messages I’ve posted in years. I hope my short rant will help you find success in 2018!

If you’re interested, here’s a bit more about my LegalMinds Mastermind

I created my cutting-edge mastermind community for professionals. It’s a global community that revolves around giving and helping others. At the same time, it’s designed to show members how to embrace and tap into the power of social media to expand their brand and top-of-mind awareness from local to global.

Depending on the membership plan you select, members get:

  • Private Consulting
  • Private 24/7 membership website
  • Exclusive email updates and content on practice development and entrepreneural digital tips, approaches and news
  • Weekly Live Video Conference (group) for all members with Q&A (recorded for 24/7 viewing)
  • Private 24/7 Facebook Group updates, resources, and networking
  • Immediate access to all content
  • Immediate membership in a trusted global community
  • Legal and business networking
  • Ongoing accountability and much more!

    If you’d like to learn more about my LegalMinds Mastermind, click here.

 

Mitch Jackson Profiled at INC.com

“Mitch Jackson leveraged the power of social media and live streaming to take his brand from local to international. Here’s what you can learn from it.”

by Dakota Shane

When you hear the word ‘law’, a lot of things come to mind. More than likely, none of those things are the phrase ‘social media’, but that didn’t stop this California lawyer from using the power of social to take his firm from a local to an internationally recognized brand, and it shouldn’t stop you either.

Click here to read the full article at Inc.com