“Mitch Jackson leveraged the power of social media and live streaming to take his brand from local to international. Here’s what you can learn from it.”
by Dakota Shane
When you hear the word ‘law’, a lot of things come to mind. More than likely, none of those things are the phrase ‘social media’, but that didn’t stop this California lawyer from using the power of social to take his firm from a local to an internationally recognized brand, and it shouldn’t stop you either.
“If you’re practicing law, marketing your practice, and building your brand like everyone else in town, then you’re probably doing things the wrong way.”
I’m honored and humbled to be featured in September’s Orange County Attorney Journal. Instead of talking about the law, I took this opportunity to share my thoughts about how being human and embracing social media, livestreaming, and digital, has helped our firm better serve the local, national, and international communities. Regardless of who you are and what you do, I believe the approach of helping, caring, and showing your human side, will work for you too.
Please click here to read the article. (Please note this is not paid advertising and no consideration was exchanged for being profiled in the magazine)
I’m honored to be profiled in Chapter 5 of David Meerman Scott’s 6th edition of his best-selling book, “The New Rules of Marketing and PR.” The chapter is titled, “Blogs: Tapping Millions of Evangelists To Tell Your Story” and frankly, it shares some of my favorite approaches to building your brand and creating global top-of-mind awareness and influence. I know you’re going to like all of the tips, information and stories found in David’s updated book!
To put the value of David’s book into context, it’s important to know that the first edition of “The New Rules of Marketing & PR” was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
The newly updated 6th edition is out in the USA and will soon reach other countries around the world. It includes a dozen fresh new examples of success. Click here for more information and to place your order!
Update: I’ll be sharing the stage with David in Las Vegas later this month at the Tony Robbins Business Mastery Event. Look for our updates and livestreams during the upcoming event and click here or on the image below to watch a short live video of David sharing my newsjacking efforts at the recent Florida event 😉
Join us June 30th for “Social Media Day San Diego” at the beautiful Bahia Resort Hotel on Mission Bay!
In addition to #SMDaySD taking place at one of the most stunning venues in Southern California, Tyler Anderson and his amazing team at Casual Fridays, have put together an outstanding lineup of social media experts who will be sharing the latest tools, tips and approaches.
As for me, I’ll be sharing 30 years of legal tips to show you exactly how to to use social media, livestreaming and the other digital platforms in a way that will help you, and your company, avoid unnecessary legal hassles.
This Wednesday on TheShow.live (Facebook Live video show) we have the amazing Samantha “Sammi” Tucker as our special guest. In addition to representing our country in the 2016 Rio Olympics as a Paralympic Archer, she’s also a gifted public speaker and soon-to-be author (she’ll be sharing her story and core message about transformation and resiliency).
Join us Wednesday, May 31st at 4 pm ET, on the next episode of TheShow.live and between now and then, make sure to connect with Samantha Tucker on Facebook.