Just Out! The New 6th Edition of “The New Rules of Marketing and PR” by David Meerman Scott

I’m honored to be profiled in Chapter 5 of David Meerman Scott’s 6th edition of his best-selling book, “The New Rules of Marketing and PR.” The chapter is titled, “Blogs: Tapping Millions of Evangelists To Tell Your Story” and frankly, it shares some of my favorite approaches to building your brand and creating global top-of-mind awareness and influence. I know you’re going to like all of the tips, information and stories found in David’s updated book!

To put the value of David’s book into context, it’s important to know that the first edition of “The New Rules of Marketing & PR” was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.

The newly updated 6th edition is out in the USA and will soon reach other countries around the world. It includes a dozen fresh new examples of success. Click here for more information and to place your order!


Update: I’ll be sharing the stage with David in Las Vegas later this month at the Tony Robbins Business Mastery Event. Look for our updates and livestreams during the upcoming event and click here or on the image below to watch a short live video of David sharing my newsjacking efforts at the recent Florida event 😉

Do The Right Thing In Your Social Media Community!

Do The Right Thing on Social Media

Each of us must rededicate ourselves to serving the common good. We are a community. Our individual fates are linked; our futures intertwined; and if we act in that knowledge and in that spirit together, as the Bible says: “We can move mountains.”

-Jimmy Carter

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My first website went up in 1996 and over the years, I’ve experienced good things on the Internet, social media, and digital platforms.

I’m a fan. I “get it” and enjoy the technology dance. The platforms we all use allow us to add value to others, build relationships, and show our human side. It’s an amazing time to be alive.

But during this same period of time, I’ve also personally observed a tremendous amount of online fraud, crime, and wrongdoing take place. And this bothers me.

Just over the past two years on social media I’ve watched more than one dishonest business person use his or her “fame” or “influence” to mislead others and take thousands of dollars from other people.

Over the past two years on social media I’ve observed the harm caused by a social media influencer (who at the time also happened to be a convicted registered sex offender with 300k+ followers on Twitter) and and his online “friends” by initiating and encouraging  a misguided social media feeding frenzy resulting in false defamatory statements being made and harming the reputations of good hardworking people.

Over the past two years on social media, I’ve observed multiple people, including a well know Snapchat user, arrested for alleged crimes involving child pornography.

Over the past two years on social media, I’ve watched people steal other people’s ideas, clients, trade secret list, and even entire websites from hard working digital business owners.

And over the past two years on social media, I’ve watched and read about careless people causing harm and death to others because they tried to live stream or update their social media status while driving.

Speaking of distracted driving, during this same period of time, I’ve been retained to help numerous people harmed by the careless distracted driving of others. This included a family who’s grandmother and two-year-old granddaughter were both killed by a distracted driver. Even my own son, Garrett, lost two of his soccer teammates to reckless distracted driving.

Both of my kids have been hit from behind by distracted drivers. My daughter, AJ, had her car totaled and Garrett had major damage to his car. Both were injured but are doing better today. It’s because of these very personal experiences that Garrett and I started StopDD.Today. 

Looking back on all of these situations, the careless and often times intentional conduct of these wrongdoers is inexcusable and pathetic. This type of conduct should never be permitted or condoned!

But too often it is. Too often people who know the facts simply look the other way.

That’s not OK.

Because there is  no place in my life for people like this, I’ve already unfollowed, blocked, and stopped supporting what these people are doing. I’ve advised my clients to do the same. After you read this post, I hope you do too.

Online Community Neighborhood Watch

Nobody is perfect. We all make mistakes. I know I do. Maybe you do too.

But there’s a big difference between people who work hard, do their best and sometimes fall short and make a mistake and others, who intentionally try to harm and deceive other people. This is especially true when crimes are committed.

Some friends of mine have taken the position that we should live and let live when it comes to our social media communities. They tell me not to get involved. Just look the other way and forget about it.

I understand what they’re saying and normally this is my approach when it comes to the “little” things in life. I’ve got more than enough on my plate to keep me busy for many years to come.

Having said that, I think it’s important to appreciate who really benefits, and who is harmed, when there are no consequences and wrongdoers are not held accountable. I explore that last statement further below.

In the offline community we’ve lived in since 1991, we have a neighborhood watch. Our neighbors and friends all look out for each for each other and the system works pretty well.

neighborhood 600

Just two weeks ago I posted some pictures on Facebook of all of us hanging out in front of our homes during a Friday evening neighborhood block party (above). What I didn’t mention is that later that night one of our kids noticed a teenager from a party down the street try to steal a skateboard, speaker, and several other items from our neighbor’s open garage.

Continue reading “Do The Right Thing In Your Social Media Community!”

US Paralympic Athlete, Samatha Tucker, on TheShow.live

I’m excited!

This Wednesday on TheShow.live (Facebook Live video show) we have the amazing Samantha “Sammi” Tucker as our special guest. In addition to representing our country in the 2016 Rio Olympics as a Paralympic Archer, she’s also a gifted public speaker and soon-to-be author (she’ll be sharing her story and core message about transformation and resiliency).

Join us Wednesday, May 31st at 4 pm ET, on the next episode of TheShow.live and between now and then, make sure to connect with Samantha Tucker on Facebook.

RSVP by clicking here!

Help Rotary Interactors Stop Distracted Driving!

Rotary District 5320 Interactors, together with other Rotarians and Rotary Interactors from around the world, are trying to stop distracted driving. This year my son, Garrett Jackson, is the Interact District 5320 Governor and he and his fellow Interactors are on a mission to raise awareness as to the dangers of distracted driving and, to stop distracted driving once and for all!

April is Distracted Driving Awareness Month, and on April 5th, Interactors will be using Thunderclap to share their work and message with the world using social media. On this date, the following message will automatically be shared by the Thunderclap platform to the followers of those supporters who have joined the distracted driving campaign. As of this date, 2,436,440 people will receive the following message at 5 pm ET:

“Please help #Rotary Interactors stop #DistractedDriving and save lives! #StopDD http://thndr.me/G4NNPN

If you’d like to be part of the Rotary Interactor’s Thunderclap campaign (and we hope you are), please click this link, share this page, and become part of the solution.

On behalf of all the hard working Interactors, thank you!

Mitch


Related links:

Thunderclap campaign
Rotary District 5320
Rotary Interact
Rotary International
Monarch Beach Sunrise Rotary

StopDD.Today  |  EndDD.org  |  ItCanWait.com

I’m Calling “Bullshit” on The Top Three Distracted Driving Excuses!

Too many people I know are distracted drivers. It’s sad. It’s not OK.

My takeaway after reaching out and talking with them is that many feel as though (1) they are more important human beings than everyone else; (2) they are a better drivers than everyone else or, (3) because of the way they handle themselves as a distracted drivers, they’re doing it safely.

Here’s a reality check that everyone should appreciate and understand. On all counts, these people are wrong and in some cases, dead wrong.

I hear this all the time:

“Mitch, I’m an excellent driver. I’ve never had an accident. I’m careful when I live stream or update social media while driving.”

I just have to roll my eyes when I hear this. Look, here’s the deal. Despite how great you think you are at driving, there is no such thing as a good distracted driver. Let’s look at the facts:

There’s a reason why 4,000 to 6,000 people are killed, and another 400,000 to 600,000 people are injured in the U.S. each year because of distracted driving (experts predict the true unreported numbers are much higher). To put things into perspective, drunk driving only injures 290,000 each year.

Continue reading “I’m Calling “Bullshit” on The Top Three Distracted Driving Excuses!”