Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.
If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.
Thanks everyone and make each day your masterpiece!
Being a small business owner is crazy hectic. Despite our best efforts, we always seem to be pulled in one direction or another on a daily basis.
The needs of our customers and clients and the demands of ongoing administration, marketing, and paying the bills never stop. For many, doing all this while balancing personal obligations tugs without relief on our hearts, minds, and souls.
This is a reality. This is what itās like to own a small business and be an entrepreneur.
And itās all OK.
When I first started practicing law way back in 1986, a partner in a big firm said, āMitch, get ready to spend the rest of my career trying to get caught up.ā
He was right. Iāve never been fully caught up since that day.
You may feel the same way. I want you to know that youāre not alone.
I believe thereās a difference between being caught up and keeping things manageable and under control.
In the law (yes this is a business), we’re all dealing with continually evolving facts, laws, calendars, and jurors. Change and uncertainty are constants.
But hereās the deal. I wouldnāt have it any other way. Thereās always something new each day, and I havenāt been bored in more than three decades of practice.
The art of enjoying your business and practicing effective time management is to understand and embrace controlled chaos. Do what you enjoy doing and for the most part, delegate everything else out.
Donāt sweat the small stuff. Understand that you donāt have to be in control of everything.
Appreciate the reality that when all said and done, the sun will come up tomorrow and everything you didnāt get to today can probably be done tomorrow, the next day or maybe even next week.
Itās OK.
Most concerns of small business owners are just first world problems.
When Iām neck deep in controlled chaos, I try to do what Mike the Milkman suggested long ago. Do this, and youāll be just fine.
I promise. I speak from experience.
Iāve been there. Hell, I’m still there. I’ve just learned not to let all of the nagging first world problems get under my skin.
Embrace the opportunity and excitement of having your own business. Enjoy the journey, take care of your customers and clients, and always keep moving forward.
By the way, if this post made sense to you and, you think I added a bit of perspective to owning a small business and being an entrepreneur, feel free to click here to share this post on Twitter š
Iām a trial lawyer, and when I go to court, Iām usually surrounded by a lot of really smart people. For the most part, the judges are brilliant, and opposing counsel usually brings their āAā game.
But hereās the deal; despite being around all these bright people day in and day out, none of them come close to being as smart as my father-in-law. His name is Mike, and heās a retired milkman.
He has a year or two of community college under his belt, he enlisted in the army, didnāt finish his formal degree, and the rest is history. Mike majored in people skills and minor in street smarts, common sense, and hard work.
His business career started out with loading heavy milk crates onto the back of tall trucks. Twenty years later, it ended with him owning a successful dairy distributorship and being selected as Chairman of the Board of his bank.
He retired at 52. Not bad for a milkman.
Mikeās one of the brightest guys Iāve ever been around, and heāll tell you that one of his best early decisions in life was marrying Joyce, his bride of 57 years. Sheās not only been his business partner since day one but also a big reason their three daughters have all grown up to be smart, intelligent and successful independent women.
After Mike and Joyce had sold the dairy distributorship, he and some friends decided their community needed a new bank, and so they started one. None of them had any banking experience, and I still remember Mike sitting on the living room floor playing around with different bank logo designs, with stacks of banking regulations and documents stacked beside him for review. As things turned out, the bank thrived and was eventually sold to a large national banking institution for a very nice profit.
Mikeās Three Keys To Success
Before I married his daughter, Mike asked me if I had my priorities in the right order. The look I gave him must not have been very reassuring because he immediately added, āMitch, hereās what you need to do. Here are my three keys to success…
Towards the end of 2017 I shared this little rant with my LegalMinds Mastermind. Today, I’m sharing it with you.
I believe there’s a right and wrong way to build your social media brand and business. This is especially true if you’re a professional.
With this in mind, this video shares one of the most important messages I’ve posted in years. I hopeĀ my short rant will help you find success in 2018!
If you’re interested, here’s a bit more about my LegalMinds Mastermind
I created my cutting-edge mastermind community for professionals. It’s a global community that revolves around giving and helping others. At the same time, it’s designed to show members how to embrace and tap into the power of social media to expand their brand and top-of-mind awareness from local to global.
Depending on the membership plan you select, members get:
Private Consulting
Private 24/7 membership website
Exclusive email updates and content on practice development and entrepreneural digital tips, approaches and news
Weekly Live Video Conference (group) for all members with Q&A (recorded for 24/7 viewing)
Private 24/7 Facebook Group updates, resources, and networking
Immediate access to all content
Immediate membership in a trusted global community
Legal and business networking
Ongoing accountability andĀ much more!
If you’d like to learn more about my LegalMinds Mastermind, click here.
