Interested in learning more about live video? Then get a copy of Jennifer’s new book, “Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video” today!
I can find a reason to NOT do almost anything if I turn my mind to it, and live video is no exception.
However, if you’re going to avoid such a powerful marketing tool in your practice, then at least come up with some decent excuses. The ones I’m hearing these days aren’t very good at all.
The truth is that live video is an amazing opportunity to connect with your current and future clients in a real, personal way. This is because people get to see a bit of the real you. Done right, it build trust and confidence in you as a person and as a lawyer (not that the two are incompatible with each other…)
Here are my top 7 out of many bad reasons that lawyers want to stay away from live video.
It’s Not Professional
Let’s punch this one right in the face, because it’s the most common excuse I hear.
Normally it’s followed closely by me asking “what’s professional mean?”.
Often it turns out that “professional” in the mind of the other participant is a synonym for “high production value videos” which, of course, isn’t true. They think that every video needs to be a Spielberg blockbuster.
While the video-slash-movie approach for lawyers is coming along nicely, there are still a vast number of train wrecks out there produced by people who think that “professional” means a dull sound track, suit and tie, law books in the background, and an earnest discussion about “rights” and how they can go about protecting yours.
The problem is in the process. You hire a film crew, get big lights, and all of a sudden find yourself in a weirdly alien environment that you’re not comfortable in. In addition, a heap is riding on this because you’ve now invested a bucket of money into the process. As a result, many lawyers kind of freak out.
The resulting wooden, scared looking videos are rarely worth the money that was invested in them.
But at least they’re “professional”…
I Might Make a Mistake
If you replace “might” with “will” then this is completely accurate.
Towards the end of 2017 I shared this little rant with my LegalMinds Mastermind. Today, I’m sharing it with you.
I believe there’s a right and wrong way to build your social media brand and business. This is especially true if you’re a professional.
With this in mind, this video shares one of the most important messages I’ve posted in years. I hope my short rant will help you find success in 2018!
If you’re interested, here’s a bit more about my LegalMinds Mastermind
I created my cutting-edge mastermind community for professionals. It’s a global community that revolves around giving and helping others. At the same time, it’s designed to show members how to embrace and tap into the power of social media to expand their brand and top-of-mind awareness from local to global.
Depending on the membership plan you select, members get:
- Private Consulting
- Private 24/7 membership website
- Exclusive email updates and content on practice development and entrepreneural digital tips, approaches and news
- Weekly Live Video Conference (group) for all members with Q&A (recorded for 24/7 viewing)
- Private 24/7 Facebook Group updates, resources, and networking
- Immediate access to all content
- Immediate membership in a trusted global community
- Legal and business networking
- Ongoing accountability and much more!
If you’d like to learn more about my LegalMinds Mastermind, click here.
It’s a new year and I have a good feeling that 2018 is going to be an exciting and prosperous one for all of us. For those of you doing business online, I invite you to take a close look at these business/legal tips that will help keep you safe and avoid legal problems over the course of the upcoming year.
First, please make sure to keep your business efforts and liabilities (yes, doing business creates liability) separate from your personal life and assets. What this means is that you must do business as a Limited Liability Company or Corporation and not as an individual, sole proprietor, or in a partnership (I hate partnerships- too much liability).
Honored to me included as one of the top 25 legal Twitter accounts to follow in 2017!
Take a look at the American Bar Association’s 2017 ABA Journal 100 Web Best Law 25 Twitter List, blogs and more.
If you’re interested in law, business, social media, livestreaming, community service, technology, life skills, politics and sports, then connect with Mitch on Twitter @mitchjackson
I appreciate the kind words from Bob Burg. My parents taught me the value of giving to others and 30 years of Rotary has been a weekly reminder of just how important the concept of “service above self” is.