Tony Robbins Business Mastery

Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.

If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.

Thanks everyone and make each day your masterpiece!

More pics here.

My New Interview on the Beyond Billables Podcast

I really enjoyed sharing 30+ years of legal branding and success tips with Sydney, New South Wales, legal marketing expert, Maciek Motylinski. On his Beyond Billables #podcast, we dived deep into the important topics listed below.

Although the conversation revolved around the practice of law, I believe these approaches will work for almost any professional.

  • How to differentiate yourself from the competition
  • The best decision Mitch made in his career
  • The importance of showing your human side
  • Mitch’s advice to current law students
  • The balance between being different/risk taking and protecting clients
  • ‘Mike the milkman’ three critical keys to success
  • Mitch’s approach to social media
  • Newsjacking, what it is and why it matters
  • The critical importance of embracing digital marketing and mobile technology
  • The intentionality behind Mitch’s content marketing approach

Click here to listen and share!

Mitch Interviewed on the LeftFoot Podcast

The new episode of the LeftFoot Podcast dropped today: “Story Telling Lawyers on Video” with Mitch Jackson via Nicole Giantonio

Nicole did an excellent job getting me to share some of my most effective brand building techniques, as a professional, on social media. Click here to enjoy the podcast. Also please share if you believe it adds value!

Are You a Professional? Great! What’s Your Why? What’s Your Purpose?

What is your why? What’s the real reason you roll out of bed each morning?

Do you have a defined purpose? What are your interests and passions?

Identifying your underlying “why” and “purpose” allows you to build a brand that supports your personal and professional passions, interests and goals. It allows to you build upon a foundation that will always been there in thick and thin.

Learn more in this enlightening Dominate Law #podcast with Mitch Jackson aka the “Streaming.Lawyer” with host Naren Arulrajah.

To listen, click here!

Social Media Being Used As Evidence

Robert Mueller is Examining Trump’s Tweets in the Obstruction Inquiry

This is fascinating to me.

The fact of the matter is that “content” shared on Twitter and other social media platforms can be used as evidence in criminal and civil cases. I’m here to tell you, right now, that Trump’s tweets will be used as evidence in the Mueller case.

As a consulting expert to the book, “Effective Introduction of Evidence in California- Chapter 54 Electronic and Social Media Evidence” by Julie Brook and put out by the Continuing Education of the California State Bar (CEB), I’m interested in seeing exactly how Mueller’s team handles the authenticity and foundation issues that are present with using social media content. I’m also looking forward to watching defense attorneys trying to get into evidence “alternative explanations” as to why Trump’s tweets mean something different than what they purport to say on their face.

Several years ago, I was able to use public postings on Facebook to impeach the testimony of a witness on the stand. The defendant denied while testifying in front of the jury, ever using certain derogatory terms referring to women. After about 20 minutes of direct examination, I pulled up his Facebook newsfeed and I walked him through each of the same derogatory words that he clearly used while sharing opinions on Facebook, that he had just denied ever using to the jury.

Doing this live in front of a jury was a powerful moment during the trial. Looking back, I believe using the witnesses own Facebook posts to show his true character and intentions helped me win the case and create new law in the State of California.

Here’s the deal. These are fascinating times and when it comes to the law, social media is creating new opportunities, and challenges, when prosecuting cases and representing clients. Be careful and understand just how powerful social media is in business, law and in court.

Here’s the link to today’s New York Times story

Mitch and Nine Other Professionals Share Their Thoughts on Forbes!

I’m honored to be a part of this new marketing article at Forbes by Dan Gingess, “What 10 Social Media Professionals Say Should Be Your Top Priority Right Now”

Click here to take a look. Do you agree or disagree with our recommended top priorities?