MY NEW CLUB ON CLUBHOUSE: “Marketing and Social Media for Lawyers”

My new Club just went live this morning on Clubhouse. This is where I’ll be interviewing top marketing, social media and practice building experts on the platform. It’s titled, “Marketing and Social Media for Lawyers” and you can join the club and get access to exclusive guests by searching the Clubs on Clubhouse and then joining. For those of you already on Clubhouse and in my “Lawyers on Clubhouse” Facebook Group, I shared a special direct link there.

MORE DETAILS

Success for lawyers on social media involves (1) having the right MINDSET, (2) understanding the PERSONALITIES of each platform, and (3) learning how to COMMUNICATE correctly and persuasively. In this club, expert guests and yours truly will be sharing all of this and more.

If you want to go from unknown to unforgettable and, you’re on Clubhouse, tap into the power of my Club which is where I not only share all of the tips disclosed in my best-selling book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs,” but also the place where we dive deep into the latest approaches via live Q&A with top experts.

If your legal brand is already strong offline but you want to expand it onto the digital platforms, enjoy the advanced tips shared here in the Club to do just that.

Topics include Clubhouse, Twitter, Youtube, LinkedIn, Instagram, Facebook, Snap, TikTok, Blogging, Podcasting, Voice (Amazon Alexa and Google Home), Video, Live Video, Amazon Live and the other platforms that have brought in big cases to my law firm and presented me with business opportunities like presenting on stage at the Tony Robbins Business Mastery before thousands of people– and referral sources. Communication and persuasion are the name of the game and I’ll show you how to do this, and more, each week in the Club!

TESTIMONIALS AND RECOMMENDATIONS (post, audio and video)

Still not sure if you want to join my club? See what top marketing experts and lawyers have to say about how I’m using social media to expand my brand from local to global. Visit LegalMinds.lawyer

DON’T MISS AN UPCOMING ROOM OR GUEST!

I share quick texts and emails before going live. Don’t miss my next room or guests. Get updates at Streaming.Lawyer/Mitch

OK. That’s about it for now. I’m looking forward to having you in the community and helping you move forward in 2021.

Between now and our next Clubhouse Room, enjoy the journey and never stop making each day your masterpiece!

 

 

 

PS- Hundreds of lawyers on Clubhouse are benefiting from my “Lawyers on Clubhouse” Facebook Group. Are you part of the community? If not, click here to join us! (make sure to answer all the questions and agree to the terms of being helpful and kind).

“Cumulative Advantage” is a Difference Maker!

Why is it that all else being equal, some lawyers become well known and have all the cases and opportunities they can handle, while others with identical ability and talents struggle? What are actionable steps every business owner, regardless of who you are and what you do, can take to build their brand resulting in more business and other opportunities?

In Mark W. Schaefer’s new book, Cumulative Advantage, Mark takes you by the hand and shares what the principle of Cumulative Advantage is and the specific steps and approaches you can take to dominate your industry, occupation, or profession.

Get Mark’s book, and after you’ve given it a read and have started to take action, reach out and let me know what you liked best and how you’re moving forward. Here’s the link on Amazon.

Tips For Moderating a Clubhouse Room

I originally shared this in our “Lawyers on Clubhouse” Facebook Group. Because so many of my friends, who are not lawyers and not part of the group) wanted to see the post, I’m sharing it here too. If you think this post has value, please feel free to share the link with other friends who are enjoying the Clubhouse platform.

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Tips For Moderating a Clubhouse Room.

I sat down with my team to come up a list of tips to help all of us moderate our Clubhouse Rooms. After we got past the “it’s like herding a bunch of really smart cats,” this is what we came up with. Please share any additional thoughts in the comments and I’ll update the post as needed.

By the way, I shared an earlier related post, “Clubhouse Tips for Lawyers and Law School Students” that’s a good place for new users to start.

#1: Starting Your Room

When you start your room, there’s a good chance you’ll be the only person in the room. That’s OK. It’s normal. It can take a few minutes for people to find their way over to the room, even if you’ve been promoting it on your social platforms and blogs (see #6 in the above link).

The key is to have something going on while people are coming in. When you see people down in the audience, welcome them by name and let them know, in a friendly conversational way, what the room is all about. For example, I was part of a room with Bob Burg, author of “The Go-Giver” series of books. As people started coming in and while I was alone on stage before Bob arrived, I started with, “Hi Julie, it’s good to see you in the audience. This is going to be fun. Bob Burg will be joining us and after a few minutes, we’ll be asking everyone to raise their hands and come up to the stage to say hello and ask questions. Please do me a favor and hit the (+) button and please invite your friends, who will want to meet Bob, into the room…”

I’ll continue to chat about my day, maybe something that’s relevant to the topic or that happened in the news, and just keep the audio live so that people who come into the room stay in the room. If you have a co-moderator, you can incorporate the above with small talk for a minute or two until you decide it’s time to formally start the presentation, discussion or immediate Q&A.

#2: Give Context to Your Room

Many people in the room may not know exactly what the room’s about or who you are. Take 30-60 seconds to set the stage focusing on the benefits to your audience. Introduce yourself and immediately let everyone know what value they’re going to receive by listening and participating in the room. If you’re co-moderating a room, plan ahead to introduce each other with a short 30-60 second introduction. I always ask the other moderator to text or email me a short intro and then modify it down to something short and sweet. The idea is to give everyone in the room a reason to be there and invite others into the room. At this stage I also usually mention the room will be open for an hour (or whatever the time frame is) so that everyone knows the general game-plan.

Continue reading “Tips For Moderating a Clubhouse Room”

New Facebook Group for Lawyers on Clubhouse

If you’re a lawyer on Clubhouse, and would like to keep the conversation going after the room is over, please join us over in the new Facebook Group for “Lawyers on Clubhouse.”

We’re sharing Clubhouse tips, co-hosting opportunities and networking opportunities. For example, the idea is to have a place where lawyers on Clubhouse can do the following 24/7:

1. Share tips and answer questions about using Clubhouse.
2. Share interesting Rooms and Clubs.
3. Crowdsource ideas relating to Clubhouse.
4. Networking opportunities (co-moderating rooms, referrals…)

Click the link, answer a few questions to confirm you’re a lawyer on Clubhouse, you agree to keep things positive, and you’re good to go!

8 Books to Level Up Your Legal Marketing

Social media marketing and branding wiz, Nicole Abboud-Shayan of WordRake, rounded up these highly recommended marketing and business development books written by lawyers that will elevate your law firm marketing efforts. Take a look at the list and let me know which books are your favorites.

Are there other books that you recommend? If so, please share in the comments below. Thanks!

Here’s Why I’m Such a Big Fan of Clubhouse!

Yes, I’m a big fan of the Clubhouse, the relatively new audio only platform. During my Thursday afternoon interview on Chris Trappe’s Amazon Live show, I share exactly why I’m “all in” on the platform and, specific tips to help you maximize your time on the app. Enjoy! (click here)