Attention spans and consumer expectations have changed drastically because of social media. Being successful in your practice and, inside the courtroom as a trial lawyer, requires you to understand, embrace, and harness these changes to make an impact with your audience and empower them to give you the result your client is looking for.
I shared a few thoughts about this and, the misguided mantra about “failing often and failing fast” that you can watch by clicking here.
This is a clip from last month’s live video and podcast interview with lawyer and social media expert, Brad Friedman.
I had a blast joining Chapman University Professor, Niklas Myhr (aka the “Social Media Professor”), and his MBA class last Monday night. I shared real world issues and solutions to building a brand and frankly, building a business. We then wrapped things up with my fav– extensive Q&A.
Click here to see a few more pics on my Facebook page.
I’m looking forward to sharing a new keynote at the #PILMMA Super Summit in St. Louis titled, “Real-Time Marketing for Lawyers: How to Get Noticed, Build Relationships and Grow Your Practice” (Sept 11-14th). #law #success
Will you be there?
Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.
If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.
Thanks everyone and make each day your masterpiece!
More pics here.
I really enjoyed sharing 30+ years of legal branding and success tips with Sydney, New South Wales, legal marketing expert, Maciek Motylinski. On his Beyond Billables #podcast, we dived deep into the important topics listed below.
Although the conversation revolved around the practice of law, I believe these approaches will work for almost any professional.
- How to differentiate yourself from the competition
- The best decision Mitch made in his career
- The importance of showing your human side
- Mitch’s advice to current law students
- The balance between being different/risk taking and protecting clients
- ‘Mike the milkman’ three critical keys to success
- Mitch’s approach to social media
- Newsjacking, what it is and why it matters
- The critical importance of embracing digital marketing and mobile technology
- The intentionality behind Mitch’s content marketing approach
Click here to listen and share!
What is your why? What’s the real reason you roll out of bed each morning?
Do you have a defined purpose? What are your interests and passions?
Identifying your underlying “why” and “purpose” allows you to build a brand that supports your personal and professional passions, interests and goals. It allows to you build upon a foundation that will always been there in thick and thin.
Learn more in this enlightening Dominate Law #podcast with Mitch Jackson aka the “Streaming.Lawyer” with host Naren Arulrajah.
To listen, click here!