For those of you planning on using social media and digital to market your business or practice and build your brand in 2019, understand this one concept. Appreciating what I’m about to tell you and then actually executing on this approach will be critical to your success.
If this resonated with you, then you may also be interested in what we share and do in my LegalMinds mastermind https://LegalMinds.lawyer
Also, my new book, “The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs” (January 2019) is here http://www.socialmediabook.online
Attention spans and consumer expectations have changed drastically because of social media. Being successful in your practice and, inside the courtroom as a trial lawyer, requires you to understand, embrace, and harness these changes to make an impact with your audience and empower them to give you the result your client is looking for.
I shared a few thoughts about this and, the misguided mantra about “failing often and failing fast” that you can watch by clicking here.
This is a clip from last month’s live video and podcast interview with lawyer and social media expert, Brad Friedman.
I had a blast joining Chapman University Professor, Niklas Myhr (aka the “Social Media Professor”), and his MBA class last Monday night. I shared real world issues and solutions to building a brand and frankly, building a business. We then wrapped things up with my fav– extensive Q&A.
I’m looking forward to sharing a new keynote at the #PILMMA Super Summit in St. Louis titled, “Real-Time Marketing for Lawyers: How to Get Noticed, Build Relationships and Grow Your Practice” (Sept 11-14th). #law #success
Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.
If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.
Thanks everyone and make each day your masterpiece!
I really enjoyed sharing 30+ years of legal branding and success tips with Sydney, New South Wales, legal marketing expert, Maciek Motylinski. On his Beyond Billables #podcast, we dived deep into the important topics listed below.
Although the conversation revolved around the practice of law, I believe these approaches will work for almost any professional.
How to differentiate yourself from the competition
The best decision Mitch made in his career
The importance of showing your human side
Mitch’s advice to current law students
The balance between being different/risk taking and protecting clients
‘Mike the milkman’ three critical keys to success
Mitch’s approach to social media
Newsjacking, what it is and why it matters
The critical importance of embracing digital marketing and mobile technology
The intentionality behind Mitch’s content marketing approach