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My take-a-way is that most people are pretty uninformed on the facts and law. I shared these comments on #TikTok which resulted in 379,000 views, 951 comments/opinions and 35,200 likes.
It’s a complicated case with many legal issues. If you have questions, please reach out to me in the comments below, on TikTok or via private message.
I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.
On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments and, several resources to help you and your team stay safe and sound.
Everyone who connects with me on social media knows how strong I feel about creating exemplary client experiences. In my opinion, these experiences, and the relationships we form from these experiences, are the foundation for everything we do.
In his new book, Jack Newton, the CEO of Clio, shows you how to create solutions and relationships built around excellent service designed to enhance your client’s experiences. One of the things I liked most about how this book was written is that you don’t have to try and do everything at once. You can take your time and slowly implement these concepts over time.
And one more thing. While you’re implementing these new approaches to improve the client experience, remember to have fun, and share your human side. Add a strong social media and digital component to these approaches using the methods we talk about each week in my LegalMinds mastermind, focus on connecting and building valuable long-term win-win relationships with your clients and everything else will fall into place.
Get your copy of Jack Newton’s “The Client Centered Law Firm” today on Amazon. Click here!