Niklas Myhr aka The Social Media Professor

At Chapman University, Professor Myhr teaches Social Media, Digital & Global Marketing. He holds a Ph.D. from the Darden School at the University of Virginia and has also taught at American University and at Tulane University.

Dr. Myhr is an awardee of the Royal Swedish Academy of Engineering Sciences for his research on partnerships in global supply chains. He is currently Google’s #1 ranked “Social Media Professor” and has been featured in publications such as BBC, The Washington Post, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, San Francisco Chronicle, and ESPN.

Professor Myhr is traveling and will be joining us live from Prague. During our show, we’ll seek out tips from Professor Myhr that you can put to immediate use to more effectively engage others and be human on the digital platforms.

James Altucher

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded over 20 companies, including Reset Inc. and StockPickr and has published 11 books.

James is a frequent contributor to publications including The Financial Times, TheStreet.com, TechCrunch, Seeking Alpha, Thought Catalog, and The Huffington Post. USA Today named his book “Choose Yourself” among the 12 Best Business Books of All Time. His latest book, “The Power of No” shares how one little word can bring health, abundance, and happiness.

David Meerman Scott

David is an internationally acclaimed business, marketing and PR strategist. He’s also a world traveler who shares his personal (surfing, ice diving, mountain bike riding) and business experiences online via posts, pictures, videos and from the stage in front of large audiences.

He is the author or co-author of ten books – three of which are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far.

We’ll chat about his latest book (and my favorite), “The New Rules of Sales and Service” and how you can use agile, selling, real-time customer engagement, big data, content, and storytelling to grow your business. My personal favorite chapter in the new book is about the concept of “Newsjacking”. Get the book and find out why!

Ben Parr on Captivology

Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. He has coached dozens of young startups and Fortune 500 corporations on the psychology of attention and how to get attention for their products. Ben is also a columnist for Inc. Magazine and a contributor to CNBC. Ben’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, The Wall Street Journal, Forbes, and The New York Times.

During this live stream Spreecast, Mitch and Ben chat about his new book titled, “Captivology: The Science of Capturing People’s Attention.”  [click the picture to watch the lives stream spreecast]

 

 

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