Ann Handley

Ann Handley is the author of the Wall Street Journal bestseller, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business”.

Ann is also the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.

During the live stream, Mitch and Ann talked about her thoughts and ideas about creating content in today’s fast paced and limited attention span world and also how you can improve your writing to get the result you’re looking for on an offline.

Brian Halligan CEO Hubspot

Brian Halligan is co-founder and CEO of HubSpot and the co-author with Dharmesh Shah of one of my “go to” books titled, “Inbound Marketing: Get Found Using Google, Social Media, and Blogs.”

Prior to HubSpot, Brian was a venture partner at Longworth Ventures and a VP of sales at Groove Networks, which was later acquired by Microsoft. Brian’s first book is titled, “Marketing Lessons from the Grateful Dead.”

Brian and Dharmesh had a vision for the inbound experience and developed HubSpot’s platform to support it. With their powerful, easy to use, integrated set of applications, businesses just like yours can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. According to HubSpot’s website, it is on a mission to make the world more inbound, one business transformation after another.

Of further note is the fact that Brian serves on the boards of directors of Fleetmatics Group (FLTX), a global provider of fleet management solutions, and the Massachusetts Innovation and Technology Exchange (MITX). He was also named Ernst and Young’s Entrepreneur of the Year in 2011 and one of Glassdoor’s 25 Highest Rated CEOs in 2014.