Two powerful tools that will help any small business or entrepreneur be successful!
Distracted driving kills more than 3,000-4,000 and injuries another 400,000-600,000 people each year. At any given daylight moment across America, 660,000 drivers are using cell phones or other electronic devices while driving.
The average time the eyes of distracted drivers are off the road is 5 seconds. At 55 mph, this is equivalent to traveling the length of a football field blindfolded!
I’ll be raising awareness each Wednesday on #Periscope (2pm ET) and I need your help. Please share if you care and join me in supporting a zero tolerance on distracted driving! [watch today’s recorded Periscope here]
Please reach out and contact me if you’d like to schedule a show or interview around this important topic. To learn more and to support this effort, please reach out to these two excellent resources:
Many of us travel around the country to do business. If you’re live streaming while traveling on business, you should be aware of the legal principle commonly known as In Personam Jurisdiction.
When most people here this Latin phrase they think #WTF (and I don’t mean “Wow that’s fantastic!”). What this concept is all about is that when a lawsuit is brought against a person, that person must be properly served with a summons and complaint giving the court jurisdiction. Generally speaking, in order for someone to serve your with a summons and complaint and hold you individually accountable to appear and defend yourself, in their state, you must live, be physically present and/or do business in their state. There are exceptions and this is a complicated and much adjudicated concept.
Here are more details…
Live streaming business owners need to be aware of the following concepts:
Example #1: If you have a company based out of New York and are sued in California by a disgruntled citizen, and you neither live or do business in California, an argument can be made that the California courts do not have In Personam Jurisdiction over you as an individual. The California citizen cannot serve you with a lawsuit and force you to travel to California to defend yourself. He will need to travel to New York to pursue his alleged claims against you.
Example #2: In this example and in most states, if you are “doing business in another state” such as California (and this applies to internet businesses and sales), or are physically present in California, then California could very well have In Personam Jurisdiction over you. You could be forced to travel to California to defend yourself.
The reason I’m bringing this up is that if you are a live streamer as described in Example #1 and only do business in New York and lived in New York, but popped on Periscope while traveling in California to share and sell your products or services, a very strong argument could be raised that you have subjected yourself to In Personam Jurisdiction with the California courts. The fact that you are physically live streaming from within California, and talking about business, is probably enough for that state to have jurisdiction over you. This same concept applies to any live streams you may have participated in, from every state you physically visited, along the way.
The take-away is to simply understand that while it is easy to click and stream from almost anywhere in the world, doing so while traveling may subject you to the In Personam Jurisdiction of that particular state’s court system. I’m not suggesting this is going to happen to you but I did want to bring this to your attention.
If you have a question about this, please contact a lawyer in your state.
If you like this live streaming business tip, then make sure to get on my weekly email newsletter where I share more tips just like this!
They believe their message will change lives and make a difference!
There are many tips and approaches to help make you a good communicator. How you look and sound is important. Sharing good content is critical to success. Using storytelling, anchors and other techniques also will increase the chances of your message reaching your audience.
While all of the above is critically important, when it comes to effectively communicating, motivating, and empowering an audience of one or one thousand, nothing is more important than your mindset.
If you believe in your message and feel that it’s so important that it will change lives, and then show that in your delivery, you will have an impact.
If you believe what you are sharing is something your audience needs to hear and that you are sharing incredible value, then your message will be listened to and acted upon.
If you believe in who you are and what you are doing, then so will others.
Taking a position and having conviction about your topic will result in your audience being empowered to take action.
And just for fun…
Anyone remember Ben Stein as the economics teacher in “Ferris Bueller’s Day Off?” Don’t be this guy when presenting 🙂
Help others by sharing your unique experience, expertise and tips with your digital community. Why do I say this? Because the chances are high that something you know and take for granted might turn out to be a valuable tip others haven’t given much thought to. By sharing your specialized knowledge, the community gets better and grows stronger.
Earlier this week I shared “Biz Owners- Use These 8 Words To Start Your Next Live Stream” on Periscope (video link here). Today I was honored and pleasantly surprised to learn that my friend and Instagram Expert, Sue B. Zimmerman, shared my post with her amazing audience (click here). Because Sue took the time to share, thousands of very smart people, beyond my immediate sphere of influence, can benefit from this simple legal tip. That’s the power of social. That’s what makes the digital platforms, especially live streaming social media, so awesome!
My challenge to you? Share something unique and special with your audience today. Send me the link when you do so I can share. You’ll be glad you did!
Click here to watch or on the image of Sue below 🙂
Did you miss my interview with Sue earlier this year? You can watch here…