Time, Attention and UX. How To Attract New Customers and Keep Them Happy!

In today’s world, the average attention span is about 9 seconds, the same attention span as a Goldfish.

If you’re not immediately capturing the attention of your audience, they will tap, swipe, and go someplace else.

At the same time, consumer expectations have never been higher. If you’re smart and good enough to capture your audience’s attention, then you must immediately provide value and an exemplary client experience (UX), or once again, they will tap, swipe and go on to the next service provider.

It’s a two-step process. One without the other isn’t going to work.

Using the right business building tools like social media and digital are important to your success. What I believe is ten times more important is creating a legendary UX while doing so.

My friend, Brian Solis, wrote about this critically important concept in two books, “WTF?: What’s the Future of Business?: Changing the Way Businesses Create Experiences” and “X: The Experience When Business Meets Design.” Both of Brian’s books have been instrumental in the UX we provide at the firm, my mastermind, and in several other of our businesses. If you haven’t read these two books, I suggest you get them today and dive in!

The next time you share content on social media and digital, think about the two steps I mentioned above. Ask yourself these three questions:

1. Am I capturing the attention of my audience?

2. Am I keeping that attention with a positive UX?

3. How easy is it for my audience to read, listen to, and watch, the content I’m posting?

Super Bowl Sunday: Chris Brogan Interviews Mitch Jackson

Three years ago on Super Bowl Sunday (2015), best-selling author, speaker and consultant/guru, Chris Brogan interviewed me a couple of hours before kickoff. The topics included approaches and tips to finding  success in business, life, #law and #social.

Before today’s kickoff, click here and take 20 min and enjoy this nice little blast from the past!

 

 

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)

I enjoyed sharing important legal tips with Tyler Anderson, CEO of Casual Fridays, on this week’s Social Media Social Hour #podcast.

If you’re a brand, social media agency, or influencer, then you’re going to want to listen and take notes. FYI, this episode was shared around the world once it dropped last Thursday!

The title of our episode is, “Influencer Marketing Contracts: 21 Clauses That Should Be Included In Every Contract” and you can listen right now by clicking here! 

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Related Post:  Social Media Influencer Liability

What’s Your ‘Why’ on Social Media?

Towards the end of 2017 I shared this little rant with my LegalMinds Mastermind. Today, I’m sharing it with you.

I believe there’s a right and wrong way to build your social media brand and business. This is especially true if you’re a professional.

With this in mind, this video shares one of the most important messages I’ve posted in years. I hope my short rant will help you find success in 2018!

If you’re interested, here’s a bit more about my LegalMinds Mastermind

I created my cutting-edge mastermind community for professionals. It’s a global community that revolves around giving and helping others. At the same time, it’s designed to show members how to embrace and tap into the power of social media to expand their brand and top-of-mind awareness from local to global.

Depending on the membership plan you select, members get:

  • Private Consulting
  • Private 24/7 membership website
  • Exclusive email updates and content on practice development and entrepreneural digital tips, approaches and news
  • Weekly Live Video Conference (group) for all members with Q&A (recorded for 24/7 viewing)
  • Private 24/7 Facebook Group updates, resources, and networking
  • Immediate access to all content
  • Immediate membership in a trusted global community
  • Legal and business networking
  • Ongoing accountability and much more!

    If you’d like to learn more about my LegalMinds Mastermind, click here.

 

Settlement Agreements For Online Business Owners

“A bad settlement is better than a good verdict any day of the week.” -Judge (retired)

During my legal career, I’ve participated in thousands of settlements. Some were small, and others involved millions of dollars. In all cases, the agreements my clients and I negotiated and agreed to were immediately documented in writing.

We do this because the last thing you want after a settlement is a difference of opinion as to what was agreed to or, one party experiencing a case of “buyers remorse.” Believe it or not, this happens all the time.

Online Business Owners

I believe for all the same reasons, and then some, online business owners should do the same thing and quickly document the resolution of all of their disputes and settlements.

I was recently contacted by a relatively well-known online business owner and influencer who’s picture was being used on social media without his consent. He had called out the company using his image and thought he had worked out a settlement for the intellectual property rights violations.

Continue reading “Settlement Agreements For Online Business Owners”

Build a Multifaceted and Multi-Product Business and Brand in 2018

In business, putting all your eggs in one basked looks nice and makes it easy to stay organized. The only problem is when your eggs crack (and they will), or if you lose your basket all together, bad stuff happens.

One way I’ve been able to avoid having disaster hit my professional life is to be multifaceted, offer multiple products and services, and be diversified. Changing with the times and keeping a close eye on future trends has helped me build, over the last 30 years, my businesses and the personal and professional brands I enjoy and am proud of today.

Continue reading “Build a Multifaceted and Multi-Product Business and Brand in 2018”