Learning how to say the word “no” is critically important to your long-term personal and professional success. In today’s Periscope I share some tips that work very well that you can put to use immediately!
As the host of the Blab accepted my request to join the conversation, she decided to welcome me with several derogatory comments about lawyers (yes, I’m a lawyer).
This woman was a professional. How she welcomed me to her Blab honestly caught me a bit off-guard. In a DM on Twitter after the show, my friend confirmed he felt the same way about what she said to me. By the way, the name of this lady isn’t important but I think my takeaway is.
Had my friend not been on the Blab, I would have simply left the broadcast. Life’s too short to deal with people who are so self-involved with themselves that they don’t respect others and see the big picture. Instead, I took the high road and tried to engage in a positive fashion until my family was ready to head out for Saturday afternoon soccer. A day later, I’m still a bit bothered by what happened and wanted to get a few thoughts off my chest.
First, technology doesn’t make people successful. People make people successful. How we treat and interact with other people is what defines our happiness and success. It also helps shape the perceptions others have about each of us, good and bad and right or wrong, on various live streaming platforms.
I’m not sure if the host of this show was serious, just making a bad joke, or simply sharing several misguided comments. Either way, it immediately alienated me from her. Despite the value of her message and services, and I’m giving her the benefit of the doubt, she’s lost me as a live streaming participant, a referral source (30 years of business connections), and as a possible client.
The takeaway I mentioned is as follows. On live streams, in business and life, you never get a second chance to make a good first impression. Always be polite and courteous with others. Even if, for whatever reason, you don’t respect or like what someone else stands for or does for a living, keep it to yourself. No matter how smart or funny you think you are, most everyone else watching will not feel the same way. In fact, most will wonder what you will say about them when they’re not around or on one of your shows.
In closing my little min-rant, this weekend’s Blab reminds me of something Mark Twain once said:
“It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt.”
Let’s treat each other with respect. It’s the best way, if not the only way, to engage on the live streaming platforms.
This afternoon on Periscope I shared a marketing approach that will open your eyes and make you sit up straight in your chair! I touched upon this at the Denver ROI2015 Convention (pictured) and will expand in more detail with you during the live stream.
Without exception, this is one of the most powerful methods I’ve used over the years to build my law firm. It works for almost any business and I’m confident you’ll thank me after learning more about this business development approach.
Here is the recorded Periscope. The live stream show notes are below.
Partner With Clients and Business Owners
[please share using the social media buttons below if you think this business tip will help others]
Getting another business to endorse you and your business is extremely powerful. When a business recommends to its clients that they should do business with you, the potential client receiving this message is often already sold on your company, products, and services. There’s no need to “sell” your services. Here’s what I mean.
Let’s say your name is Barb and you’re an accountant. You want to build your practice. You would approach your friend Larry, a local lawyer. You ask Larry to send a letter, which you write and pay postage on, to his clients. The letter might say something like the following (Sam is one of 750 past and active clients of Larry, the lawyer):
I’ve never written a letter like this before, but I wanted to share my good friend, Barb Jones, with you. She’s an excellent accountant who I have known for years. In fact, we grew up together in the same neighborhood.
As an accountant, Barb’s accounting services have helped us at the firm. Her professional and reasonably priced work has saved my law firm a great deal in taxes over the years. It amazes me how Barb comes up with expense deductions I didn’t even know existed. When she told me about a new type of employee retirement plan that not only helped my employees but reduced my taxes even more and helped better set me up for retirement, I wanted to return the favor and share Barb and her services with you.
Sam, I truly appreciate the professional relationship we’ve enjoyed over the years. As a way of saying thanks, and rather than sending over a Starbucks Card, I’ve arranged for something a bit more special. What I’ve been able to do is coordinate (or paid for) a free hour of Barb’s accounting time for you. You can meet Barb on my dime, and there’s no charge or obligation. Take a full hour to ask Barb any accounting questions you might have. Here is Barb’s private number xxx-xxx-xxxx. Give her a call and tell her I asked you to call. She’ll take it from there!
The letter should be personalized and if the lawyer is unable to do a database merge, have him send you the contact information and do it for him. Then, present the letters to the lawyer for signature and mailing. Again, you’re paying for the postage. Also, instead of using a letter, you can use email, a blog post, video or live stream. What’s important is to get the endorsement out to the lawyer’s clients.
Now that the lawyer has endorsed Barb, it’s important she walks her talk and provides exemplary service. In 6-12 months, Barb can do the same type of letter for Larry, the lawyer. See how this works?
We’ve used this approach over the past 30 years with an accountant, doctor, website designer, consultants and real estate agents. It worked extremely well in every single case.
The key to making this work is to combine complimentary services. If you clean carpets then partner with a real estate agent. If you are a website designer, then partner with consultants and professions who help new businesses with their startup needs. The only limit to running this type of successful campaign is your imagination. Almost every product and service have a complimentary market. Tap into that market and things will start happening exponentially fast!
Carpet cleaning – Real Estate Agents
Website designer – Consultants and professions who help new businesses with startup needs
Lawn and garden- Painter or interior architect
Restaurant or bar owner – Real estate (new buyers moving into neighborhood)
Dry cleaner – Restaurant
Hair saloon or flower shop – Clothing store or boutique
Workout coach – Health food or nutritional store