How to Stop Internet Trolls!

Stop Internet Trolls

 

Related Updates:

November 16, 2015: How to Stop Trolls and Cyber Bullies with Rachel Miller and Brian Fanzo

November 5, 2015:  COPS on BLAB: #Cyberbullying : The Megan Meier Tragedy

October 14, 2015: Live Stream with Mitch, Kim Garst and Friends! 

 

Mitch and Kim Garst

I was moved at the Periscope Summit in NY by several members of a panel sharing from the stage their stories about how trolls had ruined their live streaming events. Stories about how trolls caused a great deal of anguish and hurt feelings to the broadcasters and members of the audience were hard to hear.

To be honest, what trolls put these people through really upset me. I have always had a zero tolerance for bullies (that’s one reason I became a lawyer) and in today’s world, this zero tolerance also applies to trolls and anyone else using the digital platforms to harm others.

To help others deal with this issue, we’ve shared and will continue to share different posts and shows showing people who to deal with trolls. In some cases, we even show you how to bring trolls to their knees and make them disappear. Past and upcoming show links are posted above and below.

Some of the methods we discuss have resulted in trolls being blocked, fined, and sent to jail. Massive value will be shared including approaches you’ve probably never considered, together with links, templates and more.

Are you on Periscope? If so, Look for the link at show time on Twitter and also at the Streaming Lawyer Facebook page and here at the site.

If you’re not on Periscope, download the free app to your smartphone or watch the show live from your tablet or desktop here. Please note that if you can’t make the live show, a recorded version will be available via the above links and also on Katch.

I have a zero tolerance for trolls and you should too. Working together, I truly believe we can empower each other, and our awesome audiences, to substantially reduce and even eliminate them from our live streaming events.

 


Periscope Show Notes: How to Stop Internet Trolls

mitch_jackson_trollsDealing with trolls can sometimes feel overwhelming. Remember my Mavericks surfing analogy during the live Periscope? With today’s technology and a bit of legal help, you can effectively deal with trolls. Miss the live show? No worries, click here or on the picture to watch now!

Quick Notes: Watch our follow-up community discussion on Blab “How to Stop Internet Trolls” 

——————

General

Internet trolls come in all shapes and sizes. For purposes of this Periscope, I will be referring to two types of trolls: (1) recreational trolls and (2) criminal trolls.

Recreational trolls are usually bored and want attention. Some are nasty individuals using online anonymity to disrupt other people’s live streams. They show up, do their thing, and eventually leave.

Criminal trolls use the same approaches in a much more aggressive fashion. They are cruel and hateful and display an intent to destroying reputations and businesses.

Both kinds of trolls want an audience and public forum. Both kinds of trolls can be stopped using these approaches and techniques.

Tools and Approaches

Recreational Trolls

There are several different ways to deal with recreational trolls. Here are methods I recommend:

1. Ignore the trolls. Avoidance is the best policy- Simply ignore the trolls. Don’t feed them with content.

2. Call trolls out– Without specifically referencing the troll, address the issue with your audience in a matter of fact way. Say something like, “It looks like we have troll trying to interfere with the meaningful dialog of our live stream. Let’s all ignore this troll’s unproductive comments. By the way, block the troll so he or she doesn’t interfere with your next live stream.” Then continue with your stream.

Note: If you’re going to take a troll on, avoid arguments and use facts. At the beginning, ask the troll to identify himself and to share his email or website.

3. Use a moderator during live streams– have this person monitor, screenshot (below), block or blacklist trolls.

4. After the show, report trolls to the social media platform and IP host provider (use template letter I provide below)

Criminal Trolls

Often times trolls break the law. Their First Amendment Right to Free Speech is, in my opinion, limited. Depending on your state and federal jurisdiction, you may be able to hit a troll with money damages, injunctions and even attorney fees!

Examples:

United Kingdom- Malicious Communications Act 1988 as well as Section 127 of the Communications Act 2003 “internet trolls” face up to 2 years.

US- 41 months in prison

New state and federal laws re cyber stalking, harassment, bullying and hacking

One of our civil harassment cases (same issues with trolls) Details and published appellate opinion

Screenshots and videos

Learn how to video record or take screenshots on your computer

On Mac

Picture
Press Command (⌘)-Shift-4; Move the crosshair pointer to where you want to start the screenshot. Drag to select an area. When you’ve selected the area you want, release your mouse or trackpad button. Find the screenshot as a .png file on your desktop.

Video
Record Video with QuickTime Player; Record your screen; Screen recording creates a movie of all or part of your Mac screen. To record the screen of your iPhone, iPad, or iPod touch, use the movie-recording function instead; Choose File > New Screen Recording.

On Windows

Picture
Click the window you want to capture. Press Alt+Print Screen by holding down the Alt key and then pressing the Print Screen key. The Print Screen key is near the upper-right corner of your keyboard.

Video
Use Camtasia from TechSmith

Smartphone

Various third party apps and tools are available to live video capture a stream while using your smartphone. The above solutions re capturing content from your desktop is easiest.

Letter to social media provider

After your live stream, complete and send the provided template letter to the social media platform hosting your live stream. Modify as needed.
The letter advises the platform that a user is harassing you. If you have been harmed emotionally or physically or, if you or your business has been harmed, then include all details.

Point out that the troll has violated the terms of service (TOS) agreement and should be banned from the platform. Include any identifying information you have including the trolls handle, username, and screenshots. If the troll has violated the law and committed a criminal act, advice the service provider that you have reported the troll’s activity to the local police and legal authorities. Include their contact information, and case identification numbers, in the letter.

The best practice is to send this letter via Certified Mail Return Receipt Requested, Federal Express or UPS. This way you have written confirmation that the information has been received by the platform. It also allows your complaint to stand out above and beyond other complaints submitted via email or direct message on social. Several addresses are below.

Lawsuit

If the problem persist or if the harm is so great that simply notifying a platform provider is inadequate, file a lawsuit to (1) identify the troll, (2) stop the harm, (3) obtain an injunction, and (4) seek money damages.

You can either hire a lawyer or do this yourself (Pro per).

If you don’t know the identity of the troll, most jurisdictions allow you to prepare, file and serve a lawsuit naming the troll as a Doe defendant. Depending on your legal jurisdiction and the troll’s misconduct, you can bring causes of action for negligence, infliction of emotional distress, defamation (libel), civil conspiracy, harassment, interference with economic advantage, and other related causes of action.

Once your lawsuit is filed, your lawyer can use the power of a subpoena and serve the social media platform hosting the live stream (Periscope, Meerkat, Blab…) with the subpoena demanding all information relating to the troll (username). Your will provide all information you have and the subpoena will need to be specific. See the cases below for direction.

Relevant cases

Mailhoit vs Home Depot USA Inc (C.D. Cal. 2012) 285 F.R.D. 566
Ingrid & Isabel, LLC vs Baby Be Mine LLC (N.D. Cal. 2014) 2014 WL 1338480
People v. Beckley (2010) 185 Cal.App.4th 509, 514 (MySpace pic)
People v. Hawkins (2002) 98 Cal.App.4th 1428 (source code / metadata)

The service provider may be able to use metadata to ascertain the IP address of the troll or internet provider used by the troll. The IP address information can be used to ascertain the internet provider of the troll. A similar subpoena can then be issued to that internet provider regarding all contact information associated with that particular troll. You should be able to get name, billing address and other contact information like contact number, email and more from one or more of the providers. In big damages cases, experts such as Alex Holden  are skilled at doing this for you.

Once this is done you can have the local sheriff or process server serve the troll with a summons and complaint (a lawsuit). In California the troll will have about 30 days to respond.

This process was done in the lawsuits below. One involved a business receiving false and harmful reviews.

Sample lawsuit

Want to see what an $8M lawsuit against a troll looks like? Click here

and for all you TMZ fans out there… James Woods sues troll for $10M

 

Criminal Consequences

When a troll commits a crime, he or she can and should be held accountable. While you can use the above steps to determine the troll’s identity, for safety and preservation of evidence needs, I suggest you immediately get the police and District Attorney’s Office involved.

Present your demand and evidence to the police and District Attorney’s Office in a letter similar to what is described above. Make sure it is physically delivered to the police agency and/or District Attorney’s Office via certified letter, Federal Express or UPS. Placing these agencies on written notice that there’s a criminal problem. If your safety is at issue, emphasize this fact. A clear and concise paper trial is key to getting these agencies involved.

While the laws are different in each state, it’s interesting to note that in the United Kingdom, there is the Malicious Communications Act of 1988 as well as Section 127 of the Communications Act of 2004. Violating Internet trolls can now face up to two years in jail. These laws hold that sending messages which are “grossly offensive or of an indecent, obscene or menacing character” is an offense whether they are actually received by the intended recipient.

In the US a troll was sentenced to 41 months in prison

New state and federal laws re cyber stalking, harassment, bullying and hacking. Contact your local authorities for updates on pending and new cyber harassment (troll) related laws.

Do It Yourself

Although I recommend getting an experienced lawyer involved (you may be able to do this on a contingency fee basis with no out-of-pocket expense), you can take the following steps yourself.

The initial TOS violation letter (below) can be completed and mailed as per my instructions.

A Small Claims or Superior Court lawsuit can be filed in Pro per (without a lawyer) and the subpoena can be issued by the court on your behalf.

If the Internet provider is not cooperative or fails to comply with the subpoena, you can independently research the IP address of the troll using free online services such as this service.

Once you obtain the trolls internet IP address, you can have a more specific subpoena issued by the court to acquire the personal information of the troll from either the social media platform provider and/or the Internet provider.


 

Template Letter

Notice of Troll and Civil and Criminal Harassment: Terms of Service Violation
DEMAND FOR ACCOUNT CLOSURE AND REPORTING
[send one letter to the social media platform and a separate letter to the Internet provider- addresses below]

Name of Company (Social Media Platform Company or Internet Provider)
Address
City, State Zip Code

Re:  Your Account Username: @TestAccount
Troll Account Username: @xyz
Date(s) of Violation: Date

Gentlepersons:

I am the victim of illegal civil and criminal online harassment. The above-identified troll, who is using your platform with your permission, has caused harm to me and my business. This troll is in violation of your terms of service agreement.

Before bringing in legal counsel to assist me with this matter, I thought I would first give you the opportunity to help. What happens next is completely up to you.

Please take the necessary steps to prevent this troll from causing any further harm. This is not a Constitutional First Amendment “Free Speech” issue. This is a “Terms of Service” agreement violation issue that has resulted in harm to both me and my business.

Please block this troll’s account and bar this person and IP address from further use of your social media platform. If you must first conduct an independent investigation, then please do so immediately.

Copies of picture and video screenshot violations are attached (or included in the USB stick). A unilateral review of your internal servers will support my concerns and also confirm the wrongful conduct and TOS violations.

[if the action is threatening] The actions of this troll not only violate my civil rights, but may also be in violation of certain state and federal criminal laws. By copy of this letter, I am also notifying the local police department, and District Attorney’s Office, of my concerns.

Please confirm in writing, within ten (10) days, that you will take the requested action. If you fail to do so, I will seek all available legal remedies. I trust this will not be necessary.

Your written confirmation to me as to what action you will be taking must be received within the above noted time parameter. Otherwise, I will hire legal counsel to protect my interest and safety. This is not the first of many demands. Please review the above carefully and conduct yourself accordingly.

Your Name
Your Contact Information


Mailing Addresses

Periscope
C/O Twitter
1355 MARKET ST STE 900
San Francisco, CA 94103

Twitter
1355 MARKET ST STE 900
San Francisco, CA 94103

Meerkat
156 2nd. St.
San Francisco, CA 94105

Facebook, Inc.
1601 Willow Road
Menlo Park CA 94025

Instagram
1601 Willow Road
Menlo Park CA 94025

Linkedin
2029 Stierlin Ct
Mountain View, CA 94043

Blab
DM @TeamBlab on twitter for mailing address (not available to me at this time)


 

Notes and Resources:

If you like this post and tips, get more via my weekly newsletter 🙂

How My Firm Deals With Bullies and Student Sexting Cases (help for consumers)

Alex Holden: The Man Who Found 1.2 Billion Stolen Emails and Passwords (HoldSecurity.com)
My interview earlier this year with Alex 

#SBizHour – How to Handle #Trolls on Social Media with Brian Fanzo and Rachel Miller

How to Deal With Trolls (Social Media Examiner)

Haters: How to Deal With Haters and Trolls of Your Business (Social Media Examiner)

How to handle online sexism: Laugh at the trolls and fight back

Badass Female Engineers Are Shutting Down Sexists Trolls 

Twitter Troll Safety Center

Bullying Basics by William S. Friedlander

Police and Law Enforcement Professionals

Law Enforcement Social Media @LESMLive | These officers host a weekly show about #LawEnforcement #SocialMedia, or #LESM, as well as engage with the online community. Thursdays, 8 p.m. P/T. California, USABlab.im/LESMLive

Officer Mike Bires @isocialcop| A #police officer specializing in #lawenforcement #socialmedia and #onlinesafety for family’s and #teens | #LESM | #ThinBlueLine | #CyberBullying

Marc Marty @iDigitalCop | Sergeant @MontebelloPD |Social Media Manager | Co-host of Law Enforcement Social Media Podcast &#COPSOnBlab |@ledotsocial | #LESM |

Officer Arlen Castillo @officerarlen PIO for @elmontepolice | Connecting to the community thru social media

Officer Tony Moore @LACyberCop | Deputy Sheriff, Instructor & Speaker – Internet & Social Media Investigations, #Bitcoin, Crypto-Currencies, Media Relations & Emerging Internet trends

11 Ways To Repurpose Your Periscopes and Blabs on Social Media

vincenzo mitch jackson brian fanzo jed 500

Live streaming on Periscope and Blab is all about sharing good content and helping others. Results come from engaging, caring and providing massive value. [pictured with me are friends and social media/live streaming experts, Vincenzo Landino, Brian Fanzo and Jed Record]

Before we jump too far into this post, I think it’s important to remember that in today’s digital world, we’re all media companies. Producing and sharing good content is now, in my humble opinion, mandatory if you want to survive in business.

So, with those thoughts in mind, let me ask you the following question:

“Do you have a smartphone or tablet in your hand right now?”

Being able to initiate and watch live streaming shows from your mobile device is a game changer. A majority of Americans own a smartphone with 83% of them reporting their phone is always or nearly always within reach. Add to that the fact that more people have access to mobile phones than they do to toothbrushes and working toilets and the power of what you hold in your hand becomes clear.

With all the excitement and upside of live streaming, two huge challenges exists for most of us which includes the issues of limited time and attention. None of us has enough time to do all that we want to do. And when it comes to attention, the average attention span has dropped from 20 minutes 100 years ago to just 9 seconds today—the same attention span as a goldfish.

One way to deal with the limited the time and attention issues is to make the most of our time when seeking the attention of our widespread audience. I think that by intelligently repurposing our Periscopes and Blabs is one good way to deal with both issues. What follows are eleven easy ways to do just that.

Step #1: Website and Blog

Before your Periscope or Blab

Share and promote your upcoming stream on your website and blog. Use a descriptive heading and copy that will get people to click and watch your stream. You may also want to share link(s) to prior live streaming posts and your Periscope.tv and Blab.im profile pages. When possible, also share upcoming live streams on your social media platforms before your actual show.

After Your Periscope or Blab

Embed your Blab into your website or blog. Do the same with your Periscope using the Katch.me service.

If your website platform will not allow you to embed the code, take a screen shot of your Blab or Periscope and include the image at your website or blog with a link back over to your Blab or Periscope (because your Periscope will become inaccessible after 24 hours, you may want to link to the Katch.me version of your show). Use normal website and blog best practices (captivating heading, keywords…) to catch your reader’s attention. Screenshot on a Mac- Command (⌘)-Shift-4; Screenshot on Windows-  Press Alt+Print Screen or use a third party app like TechSmith’s Jing.

If you’re using Blab and recorded the show, you will be emailed the audio and video files. Instead of linking back to Blab, you can upload to Youtube and embed or link to the Youtube version of the Blab. More about this technique below.

Step #2: Twitter

Share the catchy heading of your blog post, together with a short descriptive sentence on Twitter. Include the link back to your post. Use a hashtag or two. Although Twitter allows for 140 characters, try and keep your post to about 120 characters to leave room for people to retweet with comments.

Because pictures attract more attention, add the screen capture picture you used in your post to your tweet. While you’re thinking of Twitter, take the content of your Periscope of Blab and break it down into 5-10 sections addressing key points and topics contained within your live stream. You can then create 5-10 tweets referencing each topic area worded in its own unique and eye-catching way. I use a Word or Google document and keep a list of these mini-snapshot tweets for future use.

Next, sit down at night or early in the morning and use Hootsuite or Buffer to schedule these additional tweets once or twice a day, over the next 5-10 days. Each tweet links back to your original blog post about the live stream or, to the live stream directly. Remember that with Periscope, it’s best to link to Katch.me in that your original stream will not be viewable after 24 hours.

Click here to see how I’m doing this on Twitter.

Step #3: Linkedin

Take one or more of the tweets that you have listed in your Word document (mentioned above) and share it on Linkedin, linking back to your blog post, Periscope or Blab shows or profiles. Normally I do this in the above step by telling Hootsuite to send out the tweets I schedule to both Twitter and Linkedin.

With a major live stream event, publish a post on Linkedin using the screenshot image and more descriptive content.
Click here to see how I’m doing this on Linkedin.

Step #4: Facebook

Again, I take one or more of the tweets I’ve listed in my Word or Google document and re-purpose the language for Facebook. Unlike Twitter, Facebook posts can be longer, so I usually add a bit more information in Word before posting with the link back to my blog post.
Images are powerful attention grabbing magnets on Facebook and will result in more interaction, shares, and comments. Because of this, make sure to include the image you created with a screenshot with your post. Rather than allowing the link to my blog post to automatically pull an image back into my Facebook feed, I prefer to manually upload my image into Facebook. Doing this will display a larger image in your Facebook post.

Facebook business pages will allow you to embed video HTML from Blab and Katch so always consider this as an option. Also, contemplate directly uploading the raw recorded Blab video (remember the recorded audio and video files are emailed to you after the show) directly into Facebook. You can even use third party editing software to edit and modify the original Blab video before uploading.
I have a personal and business Facebook profile. Depending on the nature of the content, I post to each once or twice a day. Please click the following links to see how I’m using Facebook for the law firm or here for my personal page (my fav place to share personal stuff).

Step #5: Google Plus

I understand everyone believes Google Plus is experiencing a slow death but until that happens, keep this in mind. What you post and share at your Google Plus account is indexed by Google and displayed in the Google search results. For this reason alone you should include Google Plus in your efforts.

Just like on Facebook, you can share your live stream descriptions, pictures, and videos. Make sure to add “authorship” to your personal profile to build authority and influence. This will create a visual tie between you and your content. Often I’ll take a small portion of my website or blog post (mentioned above) and post it to Google Plus as described herein linking back to the blog post as opposed to Periscope or Blab.

Click here to see how I’m using Google Plus.

Step #6: Pinterest

If you’re not using this platform, then you’re missing out. Upload the picture or screen shot relating to your live stream and add it to one or more of your Pinterest Boards. Several boards I’ve set up for my firm include current news, verdicts and settlements, legal tips, testimonials, videos, photos, podcasts, newsletter, and community service, just to name a few. You should setup boards that will be of interest to you and your clients or customers.

Use the content in your Word document mentioned above, to complete the description in Pinterest. Include your blog post link or a link to the Katch or Blab video in the source link box. This way, when someone clicks on the picture, they will be taken to the desired landing page.

Click here to see how I’m using Pinterest with live streaming.

Step #7: Youtube

Within a year of posting our first video many years ago (it wasn’t very good, but it was a start), we received hundreds of new client inquires and dozens of new cases. I was also featured in various high profile websites, blogs, and even the ABA Journal. Talk about good publicity!

Regardless of the great response on Youtube, I’m seeing substantially better engagement and response from Periscope and Blab. This is why I focusing my attention on these to live streaming platforms and why I’m excited to share these tips with you.
Back to Youtube. If you haven’t already done so, setup your Youtube channel. Upload your Blabs to your channel. Depending on the show, edit your blab videos into short 2-3 minute Q&A type of segments and upload the shorter versions separately.

Tip: Here’s a secret most people overlook. There are many services and programs that will allow you to get the audio of your video transcribed so that you can use it for a future blog post. Others will allow you to rip the audio from the video that you can then use as a podcast more fully described below. Blab sends you the audio and video files separately, so this is already done for you.

Note the video recording software such as Camtasia will allow you to record a live or recorded Periscope and Blab. You can then edit the recorded video as you deem appropriate. The final edited version(s) can then be uploaded to your Youtube account or used and uploaded to several other of the social media platforms mentioned in this post.

Click here to see our Youtube channel if you’d like to see the bad and the good.

Step #8: SlideShare

This often overlooked platform is well respected and used successfully by marking pros around the globe. I’ve been neglecting this platform for far too long. Not too long ago I uploaded a new Slideshare titled, “A Trial Lawyer’s Negotiation Secrets- 3 Decades of Tips and Approaches”  and within the first 24 hours it had more than 900 views and trended on Twitter and SlideShare. The response was so good that this presentation was then profiled on the SlideShare home page. Two days later, it had over 2,000 views. Today it has over 26,900 views. The exposure for my firm was huge!

You can and should do the same thing with your company or business. Think about this for a moment. Take the live stream or subsequent blog post we’ve been talking about and break it down to a 15-20 slide presentation. From SlideShare, link back to your live stream on Periscope of Blab, or the blog post at your website that you created based upon your live stream show.

Click here to see how I’m using SlideShare.

Step #9: Podcasts

Podcasts are very popular because mobile technology now allows us to easily listen to podcasts anytime and anyplace. With this in mind, why not take your live stream, rip the audio, and turn it into a podcast?

As with Youtube, I’m been focusing my time and attention to Periscope and Blab. I actually believe these new type of mobile live streaming platforms are more exciting than podcasting and so that’s where I’m putting my time and energy. But, when I do convert a live stream to a podcast this is how I do things.

Once I finish creating the podcast I then upload it to my host (I use Libsysn). It is then shared distributed to third party platforms like Stitcher, iTunes, and Soundcloud. Appropriate links back to the original Periscope (or Periscope profile or Katch), Blab, or resulting website page or blog are also included and highlighted for the listener.
Note, once my podcasts are completed and uploaded, I share the unique links of the mentioned podcast to most of the above-mentioned media social platforms. The heading and short description is changed from the earlier descriptions and posts. The podcasts links are often shared on the original blog post or website page with an audio player, just in case a visitor would rather listen to the material.

Step #10: Vine, Instagram, and Snapchat

Whether you “get it” or not, young adults are using these platforms, and they’re becoming more and more relevant in the business world. I’m really enjoying Instagram and Snapchat. I’m not spending too much time on Vine.
Take the screenshot image of the live stream that you used at your blog post and other platforms, and share it on Instagram with a link or reference back to your original Periscope, Katch, Blab or blog.

Instagram will not allow you to hyperlink, so that’s why I setup fun and easy to remember domain I direct viewers to. I tell viewers to visit MyLawyerRocks.com or StreamingLawyer.com to watch the video or live stream. You can even include your website, blog or live stream profile link in your Instagram profile like I did.

Vine and Snapchat can be used to take short shots of an actual Blab or Periscope and then share it in a story type of fashion. You can use text on Snapchat to describe and invite viewers to watch the video or mention this while shooting your video so they can hear and watch where you want them to click to.

As an example, click here to view my Instagram account (@mitchjackson). As of this post, Snapchat does not have a web-based browser, so connect with me on the platform to see how we’re using it using my handle ca_lawyer

Step #11: Word of Mouth, Business Cards, and Email Signatures
Passionately share your live streaming channels with others. Truth be told, most people familiar with social media have not heard of, or used, Periscope and Blab. Make it your duty to share these amazing new channels with your family and friends.

While you’re on a Blab and Periscope, remind everyone that you have a weekly show or specific show coming up and ask them to follow you for the links and updates on the platforms and Twitter. Referencing upcoming shows during current live shows is just a great way to promote your Periscope and Blab to an audience already interested in listening to your message.
Share your profile links on your business cards in your email signatures. Share, educate and bring your friends onto the platforms. They’ll be glad you did!

Bonus Tip #12:

If you’re involved on other platforms and in online or offline communities and organizations, share your Periscopes and Blabs with your fellow members. The chances are high that they value what you have to say so make sure they’re well aware of what you’re doing. In fact, maybe you should do a live stream about a project that one of your communities is planning this month?

Final Thoughts

The above approach of sharing my various live streams is working very well. I am so excited about the upside of mobile live streaming that I created StreamingLawyer.com just to have a platform to share my live streaming videos and show notes, with my audience.

What’s exciting is that a single live stream can be shared using one or more of the above methods. You can do as little, or as much, as you like.  The key is to take action and get started.

Today, smart business owners use mobile live streaming to inspire, inform, help, educate and build new relationships. Hopefully, you will use some or all of these re-purposing ideas to amplify your live streaming efforts while saving time and respecting attention.

But while you’re digesting all of the above, please remember one important thing. Just like meaningful relationships in real life, success in live streaming is a marathon and not a sprint. Be patient and consistent in your efforts. Be transparent, share your unique art, and good things will happen.

jon mitchell jackson 400I hope you found this article useful, and I look forward to seeing you on my next live stream. Please feel free to share this post if you think it adds value. Also please be my guest and get more exclusive tips via my weekly Tuesday newsletter by clicking here or texting MITCH to 66866

—-

Related Posts:

“11 Steps to a Successful Periscope” 

“How to Toot Your Own Horn Without Bragging”

My Interview with Canada’s Samantha Collier

Samantha Collier is one of the biggest legal social media influencers in Canada. On Wednesday, I’m honored to be in the “hot seat” and be interviewed by one of the best.

Join us by clicking here or on the image below!

Samantha Collier Interview

Four Steps I take To Turn Million Dollar Prospects Into Clients!

How I Turn Million Dollar Prospects Into Clients

Most people talk about how wonderful they are or how great their products and services are. Very little time is spent asking the customer or client what she would like to see happen. What her goals are.

Often times I use the following four steps to separate myself from all the other lawyers in town. Regardless of what you do for a living, you can use these types of questions too. Click here or on the image to watch the recorded Periscope.

Depending on where I am and what I am doing (meeting the new potential client in my office or unexpectedly on the sidelines of a soccer match), I don’t dive into these steps until some level of rapport and bonding has taken place. But when it’s time, I use these four steps to help move a potential client to becoming a current client.

Keep in mind there’s no magic to the exact words used. What’s important is to walk the potential client through the process.

Step #1: Tell me what happened? What would you like to see happen next? What’s your goal?

Listen and if you can, take notes. This will help you understand what it is your client is looking to accomplish.

Step #2: How will you know when you reach or hit your goal?

Step #3: Will you be handling this yourself or would you like someone to help you [whatever the task is]?

(if the person wants someone else to do the task for her)

Step #4: I understand where you’re coming from. That’s exactly what we’ve been doing for almost 30 years. In fact, you’re my ideal client. Would you like me to help?

[if you’re asked by the prospect why she’s your ideal client, go through each of the goals that she shared in Step #1 and let her know those are also your goals in these types of matters. Be honest and truthful. From the heart, explain why. Show her how you can help solve her problem while reaching her goals]

My Take On Bragging and “Tooting Your Own Horn” on Social Media

Bragging and Tooting Your Own Horn

“If you don’t toot your own horn, don’t complain that there’s no music.” ― Guy Kawasaki

Earlier today on #Periscope I shared my thoughts on bragging and self-promotion. What I recommend and enjoy doing might surprise you.

You can click here or on the image above to watch. I also shared the Periscope on Twitter.

Note- I’ll be exploring this topic in more detail, and sharing more tips, in Tuesday’s email newsletter. Click here if you’re not already part of my community!

Four Mistakes Business Owners Make on Live Stream

Mitch Jackson on Blab

Earlier today I was honored to be Bryn Drescher’s guest on Blab. Also joining us were several friends and experts including Brian Fanzo and Nancy Myrland. During the show we engaged in a value packed discussion revolving around the topic of how businesses can embrace and use live streaming. The Blab addressed the following four mistakes and I think massive value in the way of suggested solutions was provided:

Mistake #1: Business owners fail to engage their customers

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton

Mistake #2: Business owners spend too much time watching and learning and not enough time taking action and executing

Mistake #3: Business owners fail to make a difference in their business, profession and community. Question- If you were to disappear next week would anyone notice?

Mistake #4: Business owners fail to take risks and embrace new technology

“The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” -Mark Zuckerberg

“If you’re doing things like everyone else in town then you’re doing things wrong and setting yourself up for failure.” -Mitch Jackson

Click here or on the image above to watch the recorded Blab!

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