Between January and September 2019, it’s reported that there were over 7.9 billion data records exposed — a 33% increase from the same time in 2018. In the first quarter of 2020, the number of exposed privacy records were at an increase of 273% over last year.
In 2020 along, there have been dozens of massive reported data breaches including:
MGM Resorts: In July, 2020: Researchers found 142 million personal records from former guests at the MGM Resorts hotels for sale on the Dark Web…
“What Businesses Need To Know About The New California Consumer Privacy Act?”
If you’re selling products or services in California or, advertising your products and services to California consumers (this includes Google ads, Facebook, Instagram, Twitter and other social media platforms), I think you’ll find this show helpful.
Our talking points included:
#1: What is the California Consumer Privacy Act (CCPA)?…
The California Consumer Privacy Act (CCPA) takes effect on January 1, 2020. This new law creates greater privacy rights for California consumers including:
The right to know what personal information is collected, used, shared or sold;
The right to delete, or have deleted, personal information held by businesses;
The right to opt-out of the sale of your personal information;
The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA.
What Businesses are Subject to the CCPA?
Businesses that fall under the CCPA include any business that meets one or more of the following conditions:
Has gross annual revenues in excess of $25 million;
Buys, receives, or sells the personal information of 50,000 or more consumers, households, or devices;
Derives 50 percent or more of annual revenues from selling consumers’ personal information.
If your business is subject to CCPA requirements, certain steps must be taken when collecting and handling consumer data. You can get the latest information and email updates at the CCPA website and in this two page summary.
Think the CCPA is bad or good? Will it affect your business? Reach out in the comments below or by private message.