The California Consumer Privacy Act (CCPA) takes effect on January 1, 2020. This new law creates greater privacy rights for California consumers including:
The right to know what personal information is collected, used, shared or sold;
The right to delete, or have deleted, personal information held by businesses;
The right to opt-out of the sale of your personal information;
The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA.
What Businesses are Subject to the CCPA?
Businesses that fall under the CCPA include any business that meets one or more of the following conditions:
Has gross annual revenues in excess of $25 million;
Buys, receives, or sells the personal information of 50,000 or more consumers, households, or devices;
Derives 50 percent or more of annual revenues from selling consumers’ personal information.
If your business is subject to CCPA requirements, certain steps must be taken when collecting and handling consumer data. You can get the latest information and email updates at the CCPA website and in this two page summary.
Think the CCPA is bad or good? Will it affect your business? Reach out in the comments below or by private message.