The Ethics of Doing Business on Twitter (and Social Media) via #TwitterSmarter

The 7 Legal and Business Ethics of Twitter Marketing

I really enjoyed Thursday’s #TwitterSmarter Twitter Chat and post-show Facebook Live with Madalyn Sklar. The topic revolved around “The 7 Legal and Business Ethics of Twitter Marketing” (Twitter summary with questions and answers here) and then we did a post show follow-up via  Facebook Live immediately thereafter (click here or watch below).

 

7 Awful, But Common, Excuses for Avoiding Live Video (Guest Post)

I can find a reason to NOT do almost anything if I turn my mind to it, and live video is no exception.

However, if you’re going to avoid such a powerful marketing tool in your practice, then at least come up with some decent excuses. The ones I’m hearing these days aren’t very good at all.

The truth is that live video is an amazing opportunity to connect with your current and future clients in a real, personal way. This is because people get to see a bit of the real you. Done right, it build trust and confidence in you as a person and as a lawyer (not that the two are incompatible with each other…)

Here are my top 7 out of many bad reasons that lawyers want to stay away from live video.

It’s Not Professional

Let’s punch this one right in the face, because it’s the most common excuse I hear.

Normally it’s followed closely by me asking “what’s professional mean?”.

Often it turns out that “professional” in the mind of the other participant is a synonym for “high production value videos” which, of course, isn’t true. They think that every video needs to be a Spielberg blockbuster.

While the video-slash-movie approach for lawyers is coming along nicely, there are still a vast number of train wrecks out there produced by people who think that “professional” means a dull sound track, suit and tie, law books in the background, and an earnest discussion about “rights” and how they can go about protecting yours.

The problem is in the process. You hire a film crew, get big lights, and all of a sudden find yourself in a weirdly alien environment that you’re not comfortable in. In addition, a heap is riding on this because you’ve now invested a bucket of money into the process. As a result, many lawyers kind of freak out.

The resulting wooden, scared looking videos are rarely worth the money that was invested in them.

But at least they’re “professional”…

I Might Make a Mistake

If you replace “might” with “will” then this is completely accurate.

Continue reading “7 Awful, But Common, Excuses for Avoiding Live Video (Guest Post)”

Super Bowl Sunday: Chris Brogan Interviews Mitch Jackson

Three years ago on Super Bowl Sunday (2015), best-selling author, speaker and consultant/guru, Chris Brogan interviewed me a couple of hours before kickoff. The topics included approaches and tips to finding  success in business, life, #law and #social.

Before today’s kickoff, click here and take 20 min and enjoy this nice little blast from the past!

 

 

Four Big Online Business Mistakes and How to Avoid Them

Two big mistakes I see online businesses make (and how you can avoid making them yourself)


Are you interested in learning the two biggest mistakes 99% all live video creators make?

Then watch my short two-minute video.

So what did you think? Agree or disagree? I know I’ve been guilty of this in the past. How about you?

If you’d like to dive a bit deeper into a different (and better) mindset focusing on respecting the time and attention of your audience and raising the bar in your professional relationships, then I invite you to watch and listen to today’s Maximum Lawyer Podcast (video and audio links below). These guys did a great job of doing a live video interview the right way.

Co-hosts and lawyers extraordinaire, Jim Hacking and Tyson Mutrux, had Bob Burg on today’s show. Bob is a friend, gifted speaker, consultant and best-selling author of numerous books including “The Go-Giver” and “Adversaries into Allies”).

You can watch the live video version of today’s podcast interview here http://bit.ly/jim-tyson-bob and catch the audio version of the podcast when it drops here http://www.maximumlawyer.com/category/podcast/

After doing so, please share your thoughts and tips about adding value in the comments below. Also make sure to connect with Bob, Jim, and Tyson on social media!

Remember to always make each day your masterpiece!

Mitch Jackson

10 Ways to Start Your Next Livestream (watch my 3 minute video)

How To Immediately Grab The Attention of Your Audience!

I use these 10 approaches when giving a keynote from the stage, picking a jury, and giving an opening statement or closing argument. They also work very well when livestreaming.

Take a look and let me know what you think. Also, please share if you found value in this short video.

My FREE email newsletter

If you’d like to stay connected with me and my amazing community, then I invite you to become part of my free public Wednesday afternoon email update where I share proven tips like this that will help you build business and expand your brand from local to global. Here’s the link and see you next Wednesday! LegalMinds.lawyer/newsletter 

BTW, our group isn’t just for lawyers, it’s for all professionals and business owners who understand the power of showing their “human side” on social media 😉