Joe Pulizzi Talks Content Marketing

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less” was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. And one more thing, if you ever see Joe in person, he’ll be wearing orange!

Look for Joe’s newest book for entrepreneurs, Content Inc., coming September 2015 [click the picture to watch the live stream]

joe pulizzi streaming lawyer

David Meerman Scott

David is an internationally acclaimed business, marketing and PR strategist. He’s also a world traveler who shares his personal (surfing, ice diving, mountain bike riding) and business experiences online via posts, pictures, videos and from the stage in front of large audiences.

He is the author or co-author of ten books – three of which are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far.

We’ll chat about his latest book (and my favorite), “The New Rules of Sales and Service” and how you can use agile, selling, real-time customer engagement, big data, content, and storytelling to grow your business. My personal favorite chapter in the new book is about the concept of “Newsjacking”. Get the book and find out why!

Ben Parr on Captivology

Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. He has coached dozens of young startups and Fortune 500 corporations on the psychology of attention and how to get attention for their products. Ben is also a columnist for Inc. Magazine and a contributor to CNBC. Ben’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, The Wall Street Journal, Forbes, and The New York Times.

During this live stream Spreecast, Mitch and Ben chat about his new book titled, “Captivology: The Science of Capturing People’s Attention.”  [click the picture to watch the lives stream spreecast]

 

 

ben parr mitch jackson

Australian Lawyer Chris Hargreaves

Chris Hargreaves is a lawyer at a large law firm in Queensland, Australia. At his website and blog, Chris shares articles and podcasts on personal and professional growth, communication skills, practice issues and legal marketing skills for lawyers.

Chris has published the e-book “Look Before you Leap – A Guide for Aspiring Lawyers” in which he gives students and recent graduates a real world look the ins and outs of legal practice.

I’ve been watching Chris influence and help others and am impressed by all he is doing. For this reason, I’m excited to share Chris with you. Enjoy!

Ruth Carter is the Flash Mob Lawyer

Ruth is building a national reputation as the go-to flash mob lawyer. Her firm also handles areas of law aimed at serving entrepreneurs, innovators, creators, and performers including intellectual property and social media law.

She’s written several books on blogging and at her site and blog, routinely shares legal blogging and law school survival tips, and advises readers not to “lose your personality when you get your JD.”

To get a good, quick, overall idea of where Ruth is coming from, I share her quote in the ABA Journal,

“When I started law school, I drank the Kool-Aid thinking I needed to be in the top 1 percent of my class, hide my piercings and tattoos, and aspire to be a judicial clerk or big-law firm lawyer,” “But I realized very fast that the classic, conservative lawyer ideas weren’t for me.”

Ruth’s building a fascinating practice in Phoenix Arizona and I wanted to share just a small bit of her with you, tattoos, piercings and all, during our interview. Enjoy the show!

Chrissie Lightfoot aka “The Naked Lawyer”

chrissie lightfoot and mitch jackson tomorrows naked lawyer 400Chrissie Lightfoot tops LinkedIn ‘most connected’ UK legal list!

Four years after Chrissie Lightfoot wrote her first best selling book, The Naked Lawyer, this Leeds England solicitor turned entrepreneur and CEO of EntrepreneurLawyer.com starts 2015 off with a big bang by releasing her new follow-up book, Tomorrow’s Naked Lawyer: NewTech, NewHuman, NewLaw – How to be successful, 2015 to 2045.

In her latest work Chrissie shares her thoughts about lawyers, AI and wearable tech. Let’s just say real time live streaming video is going to play a big part in our future!