Good trial lawyers know that giving a great opening statement or, an effective closing argument, involves more than simply sharing the facts and evidence.
They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that in the end, adds meaning and value as to why everyone is in the courtroom.
Respecting the time and attention of your jury is critically important. Making sure your presentation is timely, relevant, and strategically transparent is not an option. Doing so builds rapport and trust. Empowering your jury to take that next step, that desired action, will all but guarantee a win for your client.
Creating and sharing content on social media involves the same strategy.
Just like a lawyer in court, your content must be relevant and interesting. It must be timely and in most cases, entertaining.
Strive to create and deliver content in your own unique way and in your own voice. Depending on the circumstances, add the right amount of emotion and in the end, you’ll be creating memorable content that others will talk about, share, and take action on.
Experts claim that 100 years ago, the average attention span was 20 minutes. Today, it’s about 9 seconds, the same attention span of a goldfish.
While I’m not sure that attention spans are actually shorter in today’s world, I do know all of us are being pushed and pulled into more directions at the same time unlike ever before. As such, it’s never been more important to immediately capture the attention of your audience.
When speaking or creating content, here are 10 very effective ways to do just that.
Let’s say the topic of your speech, presentation or livestream is “The Power of Communication”
You can start with…
1. A quote: “The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
2. A statistic: “The next time you deliver a speech, keep in mind that 90% of what you’re about to say will be forgotten within 60 minutes.”
3. A question: “Do you know what the biggest communication challenge is in today’s noisy and busy world? It’s probably not what you think!”
4. A current new item: “Becoming an effective communicator got me on CNN last night to discuss the Presidential election. During the show, you all saw what happened. I think it just might change the world. Would you like to know the communication steps I did to get the invite?”
5. A story that relates directly to your message: “I watched opposing counsel give his closing argument. He stumbled through the whole thing. It was a mess. Using 4 of the tips that I’ll be sharing with you today, I stood, walked over to the jury, and gave a closing argument that resulted in a multi-million dollar verdict. Want to know what those 4 steps are?”
6. A sincere thank you or acknowledgment: “Rotary International is truly one of the top community service organizations in the world. I’d like to thank Bob Smith for including me in the event and sharing several communication tips with you.”
7. Have them write something down: “There are five steps that exceptional communicators use to share their message. Grab a pen and paper because you’ll want to write them down.”
8. Humor: “The mind is a wonderful thing. It starts working the minute you are born and never stops until you get up to speak in public.”
9. Make a prediction: “By the time we finish this presentation, I predict that you will increase your ability to persuade others by 25 to 50%.
10. A poem or rhyme:
“Communication is the key, but my hands are shaking as I start the ignition. How many of you feel this way every time you stand to deliver a speech or presentation?”
If you found these ten tips useful, please share with your audience.
I’ve updated this post to share my new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.” The third section of the book shares communication tips, just like this post, from 15+ top communication experts on the planet. You can use this information to create compelling new content for social media or, offline to persuade your audience to take action when speaking on stage or giving a closing argument in trial 😉
“There’s no future that doesn’t have ambient computing or voice activation … you have to get in early.” -Mark Cuban
My Amazon Skill aka Flash Briefing went live this week. It’s titled, “Trial Lawyer Communication Tips.” In each flash update on Amazon Echo, I share a short daily audio that include award winning trial lawyer advocacy and communication tips to help good lawyers become great trial attorneys and, smart business owners become better communicators.
To Listen Using Your Amazon Echo
To listen to the updates on your Amazon Echo, you can “enable” my flash briefing by going to Mitch.Today on your desktop, laptop, tablet or simply by using the Amazon Echo app on your phone. You can also use the search bar at the Amazon website to search for “Trial Lawyer Communication Tips” or “Mitch Jackson.” (tip- narrow your search results by using the search arrow to search only for “Alexa Skills.”
Regardless of how you get to my flash briefing, the next step is to “enable” it.
Then, the next time you want to listen to your flash updates using Amazon Echo, simply say, “Alexa, what’s my flash briefing” or “Alexa, what’s in the news,” and you’ll get my latest update along with any others you’ve enabled.
To listen Using Your Phone
From your phone, open the Amazon Shopping App. Note this is different from the Alexa App. The app looks like this in the app store:
Next, tap the white circle (iPhone) or microphone symbol (android) at the top right and enable your microphone. From this point forward, you can simply say, “Alexa, play my flash briefing.”
You can use the buttons to move ahead, go back, pause or stop.
I believe voice is very cool. It’s going to change the world. If you’re not using an Amazon Echo or Google Home device, think about starting (but get an Amazon Echo because for now, that’s the only way you can listen to my daily flash briefings).
I have over a thousand tips I’ll be sharing over the next several years on voice. Frankly, I’m bitting at the bit to share them all with you.
However, if you have trial lawyer advocacy or business communication questions or issues you’d like me to cover, message me with the details and I’ll try to address your question or needs in an upcoming flash update!
Here’s a Sample
I’ll be offering these Amazon Skill flash updates exclusively via Amazon Alexa. Just in case you haven’t taken the step to join the voice revolution, here’s a sample of the kind of content I’m sharing each and every day.
Attention spans and consumer expectations have changed drastically because of social media. Being successful in your practice and, inside the courtroom as a trial lawyer, requires you to understand, embrace, and harness these changes to make an impact with your audience and empower them to give you the result your client is looking for.
I shared a few thoughts about this and, the misguided mantra about “failing often and failing fast” that you can watch by clicking here.
This is a clip from last month’s live video and podcast interview with lawyer and social media expert, Brad Friedman.