Fanocracy- Turning Fans into Customers and Customers into Fans

All else being equal, the relationships we build with our clients is more important than the products and services we provide to them. This is the premise behind the new Wall Street Journal best-selling book, “Fanocracy- Turning Fans into Customers and Customers into Fans” written by my dear friend, David Meerman Scott, and his daughter, Reiko Scott.

During my Tuesday evening LegalMinds Mastermind live video, David shared specific examples of how lawyers and other professionals, can use the approaches outlined in Fanocracy, to create passionate fans who will help market, brand and share your practice and services with the world.

This interview was good. I hope you enjoy and benefit from these new approaches to marketing and branding. Even more important, I hope you take action on these powerful ideas.

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“Fanocracy is a deep dive into strategies to build a powerful culture that drives business success. It also explores the thinking of a new generation—one that values community, sharing, and justice. David and Reiko share surprising ideas you can implement immediately, such as letting go of your work and allowing people to make it their own, seeing the world as a gift and giving gifts in return, celebrating your customers’ stories, and the power of compassion.” -Tony Robbins (from the foreword)

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“Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It’s not difficult, but it’s not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity.” -Seth Godin

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#davidmeermanscott #fanocracy #legalminds

Book Recommendation from David Meerman Scott

David Meerman Scott was kind enough to write the foreword to my new book, “The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs.” Please take a minute, click here or on the image below to watch his video recommendation at the bottom of the Amazon page.

David is the international bestselling author of “The New Rules of Sales and Service” and nine other books. He’s an internationally acclaimed marketing and sales strategists who has spoken on all 7 continents and in 40 different countries. His book, “The New Rules of Marketing & PR is in its 6th edition and has been translated into 26 languages. It’s used as a text book in hundreds of universities and business schools worldwide.

Tony Robbins Business Mastery

Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.

If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.

Thanks everyone and make each day your masterpiece!

More pics here.