All else being equal, the relationships we build with our clients is more important than the products and services we provide to them. This is the premise behind the new Wall Street Journal best-selling book, “Fanocracy- Turning Fans into Customers and Customers into Fans” written by my dear friend, David Meerman Scott, and his daughter, Reiko Scott.
During my Tuesday evening LegalMinds Mastermind live video, David shared specific examples of how lawyers and other professionals, can use the approaches outlined in Fanocracy, to create passionate fans who will help market, brand and share your practice and services with the world.
This interview was good. I hope you enjoy and benefit from these new approaches to marketing and branding. Even more important, I hope you take action on these powerful ideas.
“Fanocracy is a deep dive into strategies to build a powerful culture that drives business success. It also explores the thinking of a new generation—one that values community, sharing, and justice. David and Reiko share surprising ideas you can implement immediately, such as letting go of your work and allowing people to make it their own, seeing the world as a gift and giving gifts in return, celebrating your customers’ stories, and the power of compassion.” -Tony Robbins (from the foreword)
“Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It’s not difficult, but it’s not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity.” -Seth Godin
David is the international bestselling author of “The New Rules of Sales and Service” and nine other books. He’s an internationally acclaimed marketing and sales strategists who has spoken on all 7 continents and in 40 different countries. His book, “The New Rules of Marketing & PR is in its 6th edition and has been translated into 26 languages. It’s used as a text book in hundreds of universities and business schools worldwide.
Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.
If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.
Thanks everyone and make each day your masterpiece!
Earlier today I enjoyed joining marketing and #newsjacking expert, David Meerman Scott, for a few minutes on today’s Growth Institute Webinar, “Real-Time Marketing for CEOs: How to get noticed, get leads and grow your business.”
I’m not sure if there will be a recorded version of the live show but click here for the original link. If it’s recorded and available to the general public, I’ll update this post and share 😉
I recently had the opportunity to share the stage with my friend, David Meerman Scott, at the Tony Robbins Business Mastery Event in Las Vegas. There were 2,000 people in the audience and I walked away impressed with the entire production, experience and everyone involved.
David and I talked about marketing and branding and specifically, the concept of real time newsjacking. In fact, during the event David shared his new course titled, “New Marketing Mastery” which includes everything you need to know about this powerful business tactic. I newsjack in one form or another, on a weekly basis, and encourage anyone interested in doing the same to get David’s course. It’s that good!
It looks like I’ll be back at next year’s event and so maybe I’ll see you there!
I’m honored to be profiled in Chapter 5 of David Meerman Scott’s 6th edition of his best-selling book, “The New Rules of Marketing and PR.” The chapter is titled, “Blogs: Tapping Millions of Evangelists To Tell Your Story” and frankly, it shares some of my favorite approaches to building your brand and creating global top-of-mind awareness and influence. I know you’re going to like all of the tips, information and stories found in David’s updated book!
To put the value of David’s book into context, it’s important to know that the first edition of “The New Rules of Marketing & PR” was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
The newly updated 6th edition is out in the USA and will soon reach other countries around the world. It includes a dozen fresh new examples of success. Click here for more information and to place your order!
Update: I’ll be sharing the stage with David in Las Vegas later this month at the Tony Robbins Business Mastery Event. Look for our updates and livestreams during the upcoming event and click here or on the image below to watch a short live video of David sharing my newsjacking efforts at the recent Florida event 😉