Newsjacking has been one of the most powerful tools my firm has used to expand our sphere of influence around the world. In this recent post, author, speaker and marketing expert, David Meerman Scott, shares his thoughts about a newsjacking effort gone wrong!
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers.
Author and speaker, David Meerman Scott, has hit another home run with his updated 5th edition of “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.”
I do admit to being a bit biased with David’s book. I say this not because he was kind enough to share a few pages about how my law firm uses social media to help consumers (beginning at page 86), but because I am always impressed with his thoughts and approaches to marketing, sales, service and social media (I’m also a big-time fan of “The New Rules of Sales and Service”)
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.
If you haven’t already done so, pick up David’s updated book and join me on live stream to share how you’re using his ideas and approaches to build your business, connect with others, and increase sales!