Social Media Influencer Liability Safety Tips

Over the years I’ve created and shared a few popular posts and videos to help influencers, agencies and brands make smart online business and marketing decisions. Based upon some of the conversations I have had this week on the new Clubhouse (audio only) platform, here are several posts everyone will find helpful. [see disclaimer as to all content shared at this website]

Social Media Influencer Liability
https://streaming.lawyer/2017/03/14/influencer-liability/

21 Clauses That Should Be In Every Influencer Marketing Contract
https://streaming.lawyer/2018/02/02/influencer-marketing-contracts/

Hashtags No Longer Protect Influencers. Actually, they never did! https://streaming.lawyer/2017/08/04/influencers-hashtags/

Influencer Marketing FTC Update (FEB 18, 2020)
https://streaming.lawyer/2020/02/18/ftc-influencer-marketing-update/

FTC Disclosure Requirements
https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers https://streaming.lawyer/2017/05/25/influencer-marketing-tips/

Six Reasons Why My Online Business Friends Need to Incorporate or Become an LLC
https://streaming.lawyer/2017/01/16/six-reasons-why-my-friends-doing-business-online-need-to-incorporate-or-become-an-llc-in-2017/

9 Legal and Entrepreneurial Tips To Help You Start and Build Your Online Business
https://streaming.lawyer/2016/06/27/online-biz/

How To Protect Your Digital ASS(ets) With Estate and Business Succession Planning
https://streaming.lawyer/2016/06/22/digital-assets/

Video: How Brands Can Protect Themselves From Influencer Mistakes, Wrongdoing and Liability (Part 1 of 3)
https://youtu.be/pncOEv_Kzr4

Video: How Social Media Agencies Can Protect Themselves From Influencer Liability (Part 2 of 3)
https://youtu.be/1Mxc2WdZMvs

Video: How Influencers Can Protect Themselves (Part 3 of 3)
https://youtu.be/BguswiHRe3I

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I talk about these, and other issues on my live video shows, interviews and in my Clubhouse Rooms. If you’d like a short text or email update as to when I go live, click here.

INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)

I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.

On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments  and, several resources to help you and your team stay safe and sound.

Related Resources

How Brands Can Protect Themselves When Using Influencers (part 1 of 3) 

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3) 

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers (article)

Directly from the FTC: “Disclosures 101 for Social Media Influencers”

FTC Releases Advertising Disclosures Guidance for Online Influencers

Update: November 5, 2019

The Federal Trade Commission has released a new publication for online influencers. It tells influencers what and how to disclose their relationships with sponsors. Read the updated influencer FTC disclosure requirements here! (PDF)

Other updated FTC resources and links are here.

Related

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

How Social Media Agencies can Protect Themselves from Influencer Liability

How Influencers Can Protect Themselves from Agency and Brand Liability

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

#influencer #ftc

Liability Safety Tips for Influencers

New Video: “Influencer Liability Safety Tips” (watch this video if you’re an #influencer engaged in influencer marketing on #socialmedia)

 

(Paperback, Kindle and Audible)

Also see:

How Brands Can Protect Themselves When Using Influencers (part 1 of 3)

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3)